Consumer Behavior News
Most consumers jump ship after 1 bad brand experience
June 19, 2023
A hefty number of consumers, 73%, will jump ship after one bad brand experience — a sizeable increase compared to 2022 when 66% stated they would abandon a…
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Consumers using chatbots, AI, but skepticism remains
June 16, 2023
Consumers are well aware AI is built into e-commerce and 76% understand AI is being used to help them shop online, with 42% having used a chatbot or virtual…
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Food, gifts top Father’s Day shopping list
June 15, 2023
This Father's Day consumers are all about eating, dining and finding gift items on sale.
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For many consumers shopping is all about the discount
June 13, 2023
More than half of apparel shoppers, 62%, will wait to buy an item once it's on discount and consumers are twice as likely to buy something with a 20% discount…
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Consumers quicker to leave brands after negative experience
June 12, 2023
Consumers are quicker to leave a brand after having only two or three negative experiences and customers expect service and support to deliver the most…
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Online electronics shoppers spending stays the course
June 9, 2023
Nearly 70% of global online electronics shoppers will spend the same or more this year and sustainability is a key purchasing decision for 92% of Gen Z and 90…
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Most shoppers prefer authentic content when purchasing goods
June 7, 2023
Shoppers are embracing authentic and organic content in the purchase decision and are more likely to buy products from brands that share content from real…
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Consumers optimistic despite economy concerns
June 7, 2023
While 60% of consumers admit to being concerned about the overall economy, 67% of consumers are optimistic when it comes to their personal financial situation.
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Gen Z consumer all about groceries, embracing online deliveries
June 6, 2023
The younger Gen Z consumer, those 18 to 20 years old, most likely use their own money for dining, apparel and groceries and, as they become older, groceries…
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Retail foot traffic on healthy path
May 29, 2023
Foot traffic has increased when it comes to retail locations as consumers are prioritizing shopping when it comes to discretionary spending.
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Memorial Day celebration growing among consumers
May 25, 2023
Three-quarters, 75%, of consumers will celebrate Memorial Day this upcoming weekend, according to data released from Numerator.
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Self-checkout tip requests attract criticism
May 19, 2023
As self-checkout expands at retail, shoppers are noticing checkout screen requests for tips, requests that are causing some consternation among consumers…
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Consumers remain engaged as retail sales rise
May 17, 2023
April was a rebound month when it came to retail sales and consumers remained engaged, according to the National Retail Federation.
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Sustainability bigger focus for young consumers
May 15, 2023
More than half, 60%, of Gen Z and Millennial shoppers have stopped buying from brands lacking when it comes to environment accreditations and more than…
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Target, Amazon top consumer destinations after Bed Bath & Beyond closing
May 11, 2023
Those who once loved browsing and buying at Bed Bath & Beyond and the retailer's buybuy Baby locations will likely head to Target and Amazon, according to…
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More plan to celebrate moms day than dads day this year
May 10, 2023
While more consumers (88%) will celebrate Mother's Day this year compared to celebrating Father's Day (79%), a greater number of consumers will buy Father's…
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Consumers craving personalization
May 8, 2023
Nearly half of consumers, over 40%, are hungry for personalization in the customer experience and are willing to provide more data in order to get it.
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Creators driving Gen Z shopping
May 5, 2023
Social media creators are the most trusted by Gen Z shoppers and are driving a majority of Gen Z shopping decisions online and in stores with 75% making…
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Most consumers will ditch a preferred brand to save money
May 4, 2023
A good number of American consumers believe brands are using inflation as an excuse to increase prices and 88% are willing to ditch a preferred brand to save…
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Most women identify as primary household shopper
May 4, 2023
Over three-quarters of women identify as the primary household shopper and yet brands and certain retail categories continue to focus on men as the big…
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