Consumer Behavior News
Increasing costs reshaping how consumers live, shop, engage with brands
July 28, 2025
As costs increase, and tariff policies are enacted, consumers are changing spending behavior, from scaling back to switching brands and re-thinking…
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Customer loyalty at inflection point, claims study
July 24, 2025
Retail loyalty is hitting a crossroad and is at an inflection point as customer expectations are outpacing loyalty program evolution.
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Back-to-school spend projected to hit $30.9B
July 24, 2025
Back-to-school spending, for K-12 students, is projected to remain steady and hit a collective $30.9 billion.
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June retail sales slowed as consumer worries persist
July 22, 2025
Retail sales slowed in June as consumer worries about government policies, such as tariffs and the federal budget, continues.
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Tariffs causing anxiety, confusion, uncertainty
July 21, 2025
It is difficult to predict the impact of new tariffs and policies on the U.S. economy and anxiety and confusion have taken "center stage" in the economy…
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Shoppers adjusting spending ahead of tariff implementations
July 21, 2025
American consumers aren't waiting for tariffs to be instituted and are changing their spend ahead of potential high costs.
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Parents will spend more this year on back to school needs
July 17, 2025
Parents will be spending more this year on back to school needs.
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Consumers fast becoming value seekers
July 11, 2025
Four in 10 American consumers are considered value seekers and seeking out brands that offer more value for the price.
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Consumers are loving gift cards
July 8, 2025
The sale of U.S. gift cards is projected to increase 10% this year, compared to 2024.
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Food shoppers looking for smart ways to shop, want more information
July 7, 2025
Over one third, 33%, of U.S. adults expect to pay more for food this summer due to inflation and more than three-quarters, 76%, want more information due to…
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Census data reveals retail sales growth continuing despite tariff proposals
July 2, 2025
There was continued growth in core retail sales in May, according to U.S. Census Bureau data, despite a downturn in overall sales amid tariffs on imported…
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Consumers changing grocery spend due to tariffs, inflation
July 1, 2025
Over half, 65%, of consumers plan to buy less groceries in some capacity due to proposed tariffs and inflation.
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Most consumers aware of proposed tariffs
June 30, 2025
Most U.S. consumers, 77%, are aware of new or proposed tariffs on goods imported into the U.S., with millennials, 79%, most aware followed by high-income…
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Consumers embracing ‘valuespending’
June 26, 2025
Consumers are embracing "valuespending," with intentionality and brand value central to purchasing decisions.
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Consumers still care about sustainability
June 25, 2025
Sustainability is still a top concern for consumers with 69% reporting climate change directly affects their daily lives and 86% believe businesses should use…
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Most US consumers using AI regularly
June 24, 2025
A majority of U.S. consumers are using some form of AI regularly and more than half, 60%, have used it to help them shop online.
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American travelers loving app, kiosk for hotel check in
June 19, 2025
A near majority of American travelers, 70%, are using an app or a self-service kiosk instead of the traditional front desk when it comes to checking into a…
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FreedomPay, Verifone research reveals disconnect in payment experiences
June 13, 2025
There is a "significant" disconnect between how retailers perceive their payment experiences and what consumers are actually encountering and the gap in…
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Rewards drive better ROI than discounts, claims study
June 12, 2025
Reward and incentive-based promotions can drive a better return on investment than a discount strategy as well as higher annual improvement in customer…
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Retailers boosting prices despite expected consumer backlash
June 12, 2025
A hefty number of consumers, 79%, will pledge loyalty to retailers that absorb tariff costs and lose trust in those that raise prices, according to a First…
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