Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative…

Kagan: Fixing your app to improve customer experience

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer…

Engaging millennials: Value trumps message

Millennials aren't the only ones feeling overwhelmed by the barrage of advertisements. A 2016 HubSpot survey showed 91 percent of respondents feel today's ads…

Accounting for gift cards in the retail setting

While gift cards are popular they are also a very hot area of scrutiny with the IRS. And if retailers aren't calculating the gift card income adjustment, using…

Study: Billions wasted on loyalty efforts that bomb

February 20, 2017

Retailers and restaurants invest a lot in loyalty programs but a massive study from Accenture reveals a lot of that money is wasted as programs often miss…

7-Eleven catching up fast in boosting the customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

7-Eleven hasn't been a major force when it comes to digital innovation but it’s working hard to make up for lost time and striving to establish itself as a…

Survey: Promotions, discounts foundation for most loyalty programs

February 9, 2017

Promotions and discounts are the prime force behind customer loyalty programs despite the fact 75 percent of companies are slicing margins to offer the…

Study: Consumers want to be wanted

January 20, 2017

Retailers need to commit to earning a consumer's business as 79 percent of consumers will only buy from brands that provide they care about earning a shopper's…

UX university: 4 retailers getting the user experience right

Customer loyalty requires more than offering a customer a free coffee every time they buy 10. There’s no middle ground any longer as user experience is key for…

2016 in review: Top retail customer experience stories

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big…

5 tips to boost customer loyalty in 2017

by Jon Siegel — CMO, ZBoxDVD

The new year is fast upon us and with it comes new opportunities for brands to surprise and delight their customers with engaging and rewarding experiences. A…

Howard Schultz resigning as Starbucks CEO to focus on retail innovation

by Cherryh Cansler — Editor, FastCasual.com

December 1, 2016

Schultz said he personally asked COO Kevin Johnson to fill his shoes because he is a "true servant leader."

Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment…

Survey: Millennials most likely to disregard loyalty programs

November 22, 2016

Millennials aren't too trusting of loyalty programs, with 29 percent more likely than other generations to believe the programs are rigged.

Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.

Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…

Midwest C-store chain taps loyalty platform to boost customer relations

October 17, 2016

Break Time, a convenience store chain in Missouri and Arkansas, is launching a new Paytronix-powered MyTime Rewards program to boost its brand and customer…

Sionic Mobile provides OnStar subscribers instant, exclusive savings

October 10, 2016

Sionic Mobile's Merchant Marketplace, featuring 100,000-plus retail and restaurant locations, is now part of the OnStar AtYourService marketplace inside…

FIS launches real-time loyalty redemption at BP

October 10, 2016

FIS Premium Payback, a real-time, point-of-sale redemption service from FIS, is rolling out nationwide following a successful pilot program with BP, one of the…