Loyalty Programs News & Media
Seeking youth, Macy's flagship gets a $400M face-lift. But what of loyalty?
by Bryan Pearson — President, LoyaltyOne
Youth comes but once, but if you are a retailer, it comes continuously. As Macy's continues its three-year strategy to appeal to teen shoppers, a flagship…
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REI, sales and cold turkey: How some brands live the mission, and some miss it
by Bryan Pearson — President, LoyaltyOne
REI’s daring decision to close its doors on Black Friday represents the latest effort in the broadening movement of conscientious consumerism. The hitch for…
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Consumers more comfortable buying, using digital gift cards
November 10, 2015
The Retail Gift Card Association found that methods of purchase and redemption are rapidly shifting to a mix of both physical and digital.
read nowSuretap adds loyalty to mobile wallet system in Canada
November 6, 2015
Users can store loyalty information from more than 100 global loyalty rewards programs.
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Building the brand culture: It’s all about empowering employees
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.
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Going beyond the discount with new approaches to spur brand loyalty
by Travis Wagoner — Editor, Networld Media Group
Retailers seeking to reward shoppers can tap new loyalty program approaches to attract new customers, boost revenues and provide memorable experiences for…
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ICX Symposium: The customer experience is about technology + emotion
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not…
read nowPunchh, CiCi's Pizza partner to develop loyalty app
October 16, 2015
Punchh, a brand-centric mobile customer engagement platform for restaurants, is teaming up with CiCi’s Pizza to build a loyalty app.
read nowSchlotzsky's trading smartphones for loyalty
October 16, 2015
Schlotzsky's fans who sign up for or refer friends to the brand’s loyalty program may earn one of the 50,000 new smartphones the brand is giving away.
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5 'don’ts' and 1 ‘do’ for making the customer experience rich and robust
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Simple, common sense strategies in communicating with shoppers can prove rewarding for businesses and consumers.
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Creating a personal experience: First steps and the best steps
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Experts offer up insight on what to do first in the personalization strategy and how to get started with some simple steps.
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Creating a personal experience: Misconceptions, why data is a critical element
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the…
read nowAmazon Prime membership driving revenue growth, analyst expectations
September 16, 2015
Prime is now becoming a prime source of revenue for the top e-tailer.
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How loyalty programs can drive retailers, customers to embrace mobile payments
by Tal Nathanel — Co-Founder and U.S. CEO, MyCheck
The point of sale is a valuable moment to boost a consumer's experience. If managed right it can also be a huge loyalty-boosting event.
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Propelling change requires innovation, talent and technology
by Lori Mitchell-Keller — Senior Vice President and Global Head, SAP Retail Business Unit at SAP, SAP
It’s hard to change someone’s mind once they have it made up right? But retailers expect this every day. We expect shoppers to change brands and behaviors, and…
read nowBP aims to spur loyalty by letting customers share savings
September 7, 2015
“Give a Reward, Get a Reward” lets consumers share savings at the pump with friends and family.
read nowYoung shoppers want lowest price, seniors seek retailers who treat them nice
September 2, 2015
Price matters to the youngest of shoppers, but service quality matters to the older consumer.
read nowMCX adds more digital couponing options to CurrentC
August 27, 2015
MCX said Inmar will leverage its extensive manufacturer relationships, digital coupon technologies and promotional expertise to provide MCX with content, offer…
read nowRadioShack gift card court battle nears resolution with $40M settlement
August 27, 2015
Defunct retailer agrees to plan to refund a good number of consumers holding valueless cards.
read nowNewegg expands premiere membership sharing
August 20, 2015
Now four family members can share a Newegg membership and businesses can share memberships with employees.
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