Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania…

5 loyalty program dos and don'ts

by Josh Fischer — Editor, NetWorld

Experts discuss the five fundamentals of a successful loyalty program.

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure…

7-Eleven in Phillipines enhances loyalty platform

May 20, 2015

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

Companies partner to provide in-store analytics in Middle East

May 8, 2015

Walkbase, an analytics and marketing company, is partnering with BT Al Saudia for delivering in-store analytics in five countries.

India-based gift card provider launches retailer mobile app

April 28, 2015

Qwikcilver said it has partnered with 50-plus brands enabling access to 3,000-plus stores and online portals including India's leading retail chains…

Taking a closer look at AmEx's land of Plenti

by Bryan Pearson — President, LoyaltyOne

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the…

Customer loyalty membership programs on the rise, study says

April 17, 2015

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

Kofax works with Blackhawk to enhance digital wallet

April 15, 2015

A mobile capture feature is intended to make it easier for consumers to spend, share and keep gift cards secure.

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Millennials aren't loyal to fashion brands, and almost half say that's not going to change

April 9, 2015

Recent study says 45 percent expect to abandon their current favorite within two years, while others cite innovation and uniqueness as factors that could…

Study finds that customers want to help brands succeed

April 2, 2015

According to InMoment, the strongest theme consumers expressed was their desire to be valued by the brands they support.

Fashion retailer expands digital gift card distribution

April 2, 2015

Charming Charlie said it recently expanded its relationship with Stored Value Solutions.

Consumers are more motivated by loyalty programs than ever before

Marketers must evolve and differentiate programs to sustain consumer engagement in a highly competitive loyalty landscape.

Survey says: Consumers more motivated by loyalty programs than ever

March 31, 2015

Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing…

Capgemini report finds modern loyalty programs insufficient and ineffective

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

March 26, 2015

A report by Capgemini Group, consulting and technology company, has found that most loyalty programs do not meet the needs of customers nor do they actively…

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

How to turn angry customers into customer evangelists

by Shep Hyken — CAO, Shepard Presentations

Like most brilliant ideas, the premise is simple, but the results are excellent. It not only resolves the customer's complaint and restores confidence in the…

Making a 'lovemark': How Coke and Burberry derive devotion digitally

by Bryan Pearson — President, LoyaltyOne

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through…