Bond Brand Loyalty names Mike McDowell Vice President of Business Development

New hire to cultivate and nurture North American client relationships in rapidly changing consumer loyalty space.

Loyalty programs gaining deeper ground with retailers

August 17, 2015

A new report notes big divide between loyalty efforts and mobile marketing, however.

Big Tesla fan in line to get free Model X courtesy of unique referral contest

August 13, 2015

Bjorn Nyland, a rabid Tesla Motors' customer, says he'll offer test rides once he claims his free prize.

Rewards program delivers the goods for National Coney Island chain

August 5, 2015

National Coney Island restaurant chain is reaping benefits of a new rewards program.

6 dos and don’ts of successful loyalty programs

by Cherryh Cansler — Editor, FastCasual.com

Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are…

Tesla engages electric car customers to drive sales, save costs

July 31, 2015

Referral program success could prove valuable for Tesla and its customers, while driving down car costs.

Consumer apps are a must-have for the food retail business, reveals new research

July 29, 2015

Grocery apps for shoppers are a great way to enhance customer interaction and spur consumer loyalty.

Fee-based loyalty programs embraced by millenials

July 9, 2015

When it comes to fee-based retail loyalty programs the millennial shopper is the most enthusiastic.

Sionic Mobile updates loyalty app

July 8, 2015

The latest version of the app has new features and functionality, including an interactive user interface, a two-tap checkout process and instant, real-time…

Shell Fuel Rewards kiosk wins 'Best Retail Deployment' at the ICX Association Awards

July 1, 2015

The Shell Fuel Rewards kiosk program, developed by Frank Mayer and Associates, recently won an award for Best Retail Deployment at the ICX Association Industry…

Gartner includes Bond Brand Loyalty in market guide for loyalty platforms

Bond considered a key player in loyalty marketing, with a platform and services that seek to support acquisition and long-term retention of customers.

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania…

5 loyalty program dos and don'ts

by Josh Fischer — Editor, NetWorld

Experts discuss the five fundamentals of a successful loyalty program.

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure…

7-Eleven in Phillipines enhances loyalty platform

May 20, 2015

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

Companies partner to provide in-store analytics in Middle East

May 8, 2015

Walkbase, an analytics and marketing company, is partnering with BT Al Saudia for delivering in-store analytics in five countries.

India-based gift card provider launches retailer mobile app

April 28, 2015

Qwikcilver said it has partnered with 50-plus brands enabling access to 3,000-plus stores and online portals including India's leading retail chains…

Taking a closer look at AmEx's land of Plenti

by Bryan Pearson — President, LoyaltyOne

Once again, one of the latest trends in U.S. retail is following that of Europe, and even the world. Like shifting hemlines and boot heights, the launch of the…

Customer loyalty membership programs on the rise, study says

April 17, 2015

Despite their growth and popularity, loyalty programs don't automatically pay off for businesses, however.

Kofax works with Blackhawk to enhance digital wallet

April 15, 2015

A mobile capture feature is intended to make it easier for consumers to spend, share and keep gift cards secure.