The key piece missing from Apple Pay

by Bryan Pearson — President, LoyaltyOne

Apple Pay diminishes the ability to track shopper behavior. This is among the reasons that some major retailers are not accepting it.

LevelUp, Cardpool partner for gift card exchange program

November 21, 2014

Cardpool can enable LevelUp users to sell their unused and partially-used gift cards in exchange for LevelUp credits.

Survey: Most shoppers will buy at least one digital gift card this holiday season

November 20, 2014

Of the consumers surveyed, 72 percent have previously bought a gift card from an online website or mobile website/app.

MyAFINITI program brings brand-specific offers to AARP members at POS

November 18, 2014

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted…

LivingSocial adds communication platform for merchants

November 17, 2014

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform.

ARTS announces major update to data model standards

November 11, 2014

The ARTS Operational Data Model is a retail-specific roadmap that allows a company to plan how it organizes and uses its transaction data.

Gamifying your loyalty program: Five tips for a good hand

by Bryan Pearson — President, LoyaltyOne

Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness…

How retailers can turn Big Data into real insights

Most of the data you're looking for is already in place; it's just a matter of going beyond spreadsheets to find it.

Express, Red Lion Hotels champion individualized customer experience in hospitality and retail

October 30, 2014

Chains say providing memorable, sustained experiences for the customer is critical to driving loyalty.

Swirl intros ad exchange for mobile marketing

October 27, 2014

Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they…

Inside the new Kohl's Yes2You reward program

by Bryan Pearson — President, LoyaltyOne

Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based…

First Data launches Perka retail beacon platform

October 23, 2014

Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.

SpinDing launching game-based marketing platform for retailers, brands

October 23, 2014

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and…

Retail in 2015: The age of uncertainty

by James Bickers — Editor, Networld Alliance

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Swirl launches mobile ad exchange

October 20, 2014

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their…

Simon Malls implementing Ziploop mobile shopping app

October 17, 2014

According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.

Study says consumer satisfaction with supermarkets is very high

October 14, 2014

The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five…

Macy's omnichannel strategy: Moving engagement as well as sweaters

by Bryan Pearson — President, LoyaltyOne

Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more…

Scandit releases Mobile App Suite for Retail

October 1, 2014

According to the company, Scandit’s Mobile App Suite for Retail provides a series of fully customizable, cross-platform mobile applications for retail…

How mobile changes consumer behavior

by James Bickers — Editor, Networld Alliance

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.