SpinDing launching game-based marketing platform for retailers, brands

October 23, 2014

The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and…

Retail in 2015: The age of uncertainty

by James Bickers — Editor, Networld Alliance

Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.

Swirl launches mobile ad exchange

October 20, 2014

According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their…

Simon Malls implementing Ziploop mobile shopping app

October 17, 2014

According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.

Study says consumer satisfaction with supermarkets is very high

October 14, 2014

The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five…

Macy's omnichannel strategy: Moving engagement as well as sweaters

by Bryan Pearson — President, LoyaltyOne

Do bricks and mortar cost more than bytes and channels? For Macy's, the question may not matter as much as whether the two investments, combined, sell more…

Scandit releases Mobile App Suite for Retail

October 1, 2014

According to the company, Scandit’s Mobile App Suite for Retail provides a series of fully customizable, cross-platform mobile applications for retail…

How mobile changes consumer behavior

by James Bickers — Editor, Networld Alliance

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

Sephora, Starbucks, Home Depot rank highest in digital gifting benchmark

September 30, 2014

Sephora, which has ranked among the top five spots for the past two years, took the number one spot for the first time this year.

MCX intends to expand network through InComm partnership

September 30, 2014

InComm, a provider of integrated point-of-sale technology products to retailers, has entered into a strategic partnership with the Merchant Customer Exchange…

Bigcommerce launches real-time analytics platform for retailers

September 30, 2014

Bigcommerce Analytics delivers information such as best-selling products, popular categories, average order value (AOV), purchase funnel analysis, abandoned…

South Korean firm acquires shopkick mobile app

September 29, 2014

SKP seeks to expand its global market reach with U.S. entry and intends to expand beyond mobile with online and offline shopping experiences.

Are you prepared for the mobile revolution? Take this 10-question quiz to find out.

If you're not up to speed on mobile and all of its implications for retail, you will find the future to be very challenging.

Gamification, digital coupon companies join forces

September 24, 2014

In their initial campaign, Dailybreak and RevTrax achieved results that were above key industry benchmarks, with 47 percent of consumers printing the coupon…

Why it's time to retire the concept of generations

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Starbucks redesigns Android app

September 18, 2014

Starbucks has redesigned its Android app, adding several new features.

Understanding the lifetime value of a loyal customer

by Bryan Pearson — President, LoyaltyOne

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they…

More than half of Americans are unhappy with their loyalty programs

September 17, 2014

Ninety-three percent of U.S. consumers said the type of reward offered is a “very important” or “somewhat important” factor in their decisions to join a…

Mood Media activates location-based technology in 75,000 locations

September 17, 2014

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients…