E-receipt analytics app Slice opens its API

September 16, 2014

Slice, which offers an eponymous shopping app that extracts and organizes online shopping data from e-receipts, announced it has opened its API to web…

Macy's new tech plans include Apple Pay, smart fitting rooms, more

September 15, 2014

The company outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and…

Toys"R"Us unveils its holiday marketing plans

September 10, 2014

Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.

iPhone mobile payment option opens up opportunity for marketers

by Brenda Rick Smith — Editor, Networld Media Group

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Catalina acquires load-to-card digital coupon firm Cellfire

September 8, 2014

The company currently delivers millions of digital coupons every week with a reach of 22,000 stores nationwide.

Walmart's web efforts leave much in store

by Bryan Pearson — President, LoyaltyOne

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is…

Seven critical questions required for business decision precision

by Chris Petersen — Owner, IMS

Today's retail stakes are too high for "lies, damned lies, and statistics."

Bond Brand Loyalty Announces New Executive Vice President of Client Services to Lead Accelerated Growth of North American Business

Bond Brand Loyalty (formerly Maritz Canada and Maritz Loyalty Marketing), North America's leading Brand Loyalty Agency, today announced the addition of Rob…

PassMarket, NCR Silver connect to enhance mobile shopping experience

August 14, 2014

The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping…

Epicurious using beacons for in-store experiences

August 8, 2014

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and…

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Starbucks' loyalty program now reminds customers to claim rewards

August 8, 2014

Starbucks wants to make sure customers never forget to claim one of its loyalty rewards again.

Study finds that digital coupons positively affect brand and loyalty

August 7, 2014

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons…

TouchStore aims to engage in-store shoppers on their mobile devices

August 6, 2014

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store…

Maslow's hierarchy of needs and the psychology of loyalty programs

by Bryan Pearson — President, LoyaltyOne

Psychology 101 meets loyalty marketing.

Simon adding beacons to create 200 'smart malls'

August 4, 2014

The expansion of the program across a broader number of Simon's malls, Premium Outlet and Mills centers is expected to be completed by spring of 2015.

Dollar General completes DG Digital Coupon rollout

July 31, 2014

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer…

First Data to acquire gift card platform Gyft

July 30, 2014

First Data has announced the acquisition of Gyft Inc., a digital platform that enables consumers to buy, send, manage and redeem gift cards using mobile…

Lord & Taylor deploying beacons in North American stores

July 28, 2014

HBC Department Store Group today announced it is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers…