BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Millennials aren't loyal to fashion brands, and almost half say that's not going to change

April 9, 2015

Recent study says 45 percent expect to abandon their current favorite within two years, while others cite innovation and uniqueness as factors that could…

Study finds that customers want to help brands succeed

April 2, 2015

According to InMoment, the strongest theme consumers expressed was their desire to be valued by the brands they support.

Fashion retailer expands digital gift card distribution

April 2, 2015

Charming Charlie said it recently expanded its relationship with Stored Value Solutions.

Consumers are more motivated by loyalty programs than ever before

Marketers must evolve and differentiate programs to sustain consumer engagement in a highly competitive loyalty landscape.

Survey says: Consumers more motivated by loyalty programs than ever

March 31, 2015

Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing…

Capgemini report finds modern loyalty programs insufficient and ineffective

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

March 26, 2015

A report by Capgemini Group, consulting and technology company, has found that most loyalty programs do not meet the needs of customers nor do they actively…

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

How to turn angry customers into customer evangelists

by Shep Hyken — CAO, Shepard Presentations

Like most brilliant ideas, the premise is simple, but the results are excellent. It not only resolves the customer's complaint and restores confidence in the…

Making a 'lovemark': How Coke and Burberry derive devotion digitally

by Bryan Pearson — President, LoyaltyOne

If colas and coats can claim one thing in common it is this: Two of the best-known makers of each are trying to transform the historic into meteoric through…

Amex pushes forward major retail rewards initiative

March 20, 2015

AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu will be initial partners.

Target adds one-year return policy

March 18, 2015

The retailer also rolled out a one-year return guarantee for guests using Target's baby, college or wedding Gift Registry.

Are your fans mad about your brand?

by Pat Bakey — General Manager Consumer Industries, SAP

With March Madness upon us, here's how retailers can learn from sporting fanatics.

In-mall mobile retail solution StepsAway expands footprint into 10 new malls

March 5, 2015

Major retailers such as GNC and Things Remembered are extending StepsAway engagement to drive more brick-and-mortar transactions.

From stock options to oranges: Whole Foods Rewards is a natural for growth

by Bryan Pearson — President, LoyaltyOne

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with…

Why the empowered customer is good for retail

While the Internet trained consumers to be extreme deal-seekers, the mobile revolution is empowering them to be extreme convenience-seekers.

Vibes seeks to improve mobile marketing with new initiative

February 20, 2015

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet…

Flipp adds shopping list feature to mobile circular app

February 19, 2015

Software company Wishabi has announced the 2.0 version of Flipp, its digital shopping circular app, now available on iPhone and iPad.

Consumer expectations of retailers growing fast, says new engagement index

February 16, 2015

J. Crew, Nike, Marshall’s and TJ Maxx, Walmart, Home Depot, Whole Foods, Amazon.com, Costco, and Dick’s all captured engagement leadership positions in a…