Amex pushes forward major retail rewards initiative

March 20, 2015

AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu will be initial partners.

Target adds one-year return policy

March 18, 2015

The retailer also rolled out a one-year return guarantee for guests using Target's baby, college or wedding Gift Registry.

Are your fans mad about your brand?

by Pat Bakey — General Manager Consumer Industries, SAP

With March Madness upon us, here's how retailers can learn from sporting fanatics.

In-mall mobile retail solution StepsAway expands footprint into 10 new malls

March 5, 2015

Major retailers such as GNC and Things Remembered are extending StepsAway engagement to drive more brick-and-mortar transactions.

From stock options to oranges: Whole Foods Rewards is a natural for growth

by Bryan Pearson — President, LoyaltyOne

Whole Foods is enjoying the fruits of its marketing labor these days, but its long-term success may rely more on its affinity for workers than affinity with…

Why the empowered customer is good for retail

While the Internet trained consumers to be extreme deal-seekers, the mobile revolution is empowering them to be extreme convenience-seekers.

Vibes seeks to improve mobile marketing with new initiative

February 20, 2015

WalletAds is a patent-pending mobile ad technology that enables consumers to "tap and save" branded content and offers to Apple's Passbook or Google Wallet…

Flipp adds shopping list feature to mobile circular app

February 19, 2015

Software company Wishabi has announced the 2.0 version of Flipp, its digital shopping circular app, now available on iPhone and iPad.

Consumer expectations of retailers growing fast, says new engagement index

February 16, 2015

J. Crew, Nike, Marshall’s and TJ Maxx, Walmart, Home Depot, Whole Foods, Amazon.com, Costco, and Dick’s all captured engagement leadership positions in a…

Mobiquity and ShopAdvisor announce partnership

February 12, 2015

Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor's nearly …

Bond launches CPG mobile loyalty app SynapzeSHOP

February 11, 2015

New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

Why customer service and branding are the same thing

by Andrew Sharpe — Retail Strategist, BRANDSPANK

If you aren't investing in customer service, you're omitting the most influential piece of your brand's story.

Slyce acquires mobile couponing app SnipSnap for $6.5M

January 29, 2015

The company names Toys "R" Us and Hudson's Bay among its retail clients, and says it currently has a patent pending on its process of turning a photograph of a…

C-store chain Thorntons targeting 1M loyalty members by end of Q1

January 26, 2015

Chain's Paytronix-powered Refreshing Rewards program should hit 1 million registered customers in first seven months.

Givex set to acquire Chase Paymentech gift card business

January 26, 2015

Global provider of cloud-based data processing services announced today that it has agreed to acquire Chase Paymentech's gift card business.

Five e-commerce revenue leaks you need to plug

The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements…

Four ways to take advantage of Target Canada's loss

by Bryan Pearson — President, LoyaltyOne

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot…

Can you charge your customers for loyalty?

by Shep Hyken — CAO, Shepard Presentations

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong…

Why most retail loyalty programs are failing

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

WingCash makes its digital wallet brand available to merchants

December 19, 2014

Brand Cash is a closed-loop, digital currency that a business creates with WingCash, and that a consumer can use either for online purchases or at a…