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Loyalty Programs News & Media

Consumer expectations of retailers growing fast, says new engagement index

February 16, 2015

J. Crew, Nike, Marshall’s and TJ Maxx, Walmart, Home Depot, Whole Foods, Amazon.com, Costco, and Dick’s all captured engagement leadership positions in a…

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Mobiquity and ShopAdvisor announce partnership

February 12, 2015

Mobiquity Networks, which operates a national location-based mobile advertising network, has reached an agreement that will enable ShopAdvisor's nearly …

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Bond launches CPG mobile loyalty app SynapzeSHOP

February 11, 2015

New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

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Why customer service and branding are the same thing

by Andrew Sharpe — Retail Strategist, BRANDSPANK

If you aren't investing in customer service, you're omitting the most influential piece of your brand's story.

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Slyce acquires mobile couponing app SnipSnap for $6.5M

January 29, 2015

The company names Toys "R" Us and Hudson's Bay among its retail clients, and says it currently has a patent pending on its process of turning a photograph of a…

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C-store chain Thorntons targeting 1M loyalty members by end of Q1

January 26, 2015

Chain's Paytronix-powered Refreshing Rewards program should hit 1 million registered customers in first seven months.

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Givex set to acquire Chase Paymentech gift card business

January 26, 2015

Global provider of cloud-based data processing services announced today that it has agreed to acquire Chase Paymentech's gift card business.

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Five e-commerce revenue leaks you need to plug

The holy grail of 1-to-1 personalization presents a challenge that 55 percent of online retailers haven't even begun to address, although several key elements…

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Four ways to take advantage of Target Canada's loss

by Bryan Pearson — President, LoyaltyOne

There are many things a loyalty marketing platform can resolve for a brand, but as Target recently demonstrated with its expensive failure in Canada, it cannot…

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Can you charge your customers for loyalty?

by Shep Hyken — CAO, Shepard Presentations

Are you so good that your customers are loyal to you even without the incentives of a loyalty program? Good enough that they would be willing to pay to belong…

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Why most retail loyalty programs are failing

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

In reality, most retail loyalty programs are little more evolved than a basic paper coupon.

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WingCash makes its digital wallet brand available to merchants

December 19, 2014

Brand Cash is a closed-loop, digital currency that a business creates with WingCash, and that a consumer can use either for online purchases or at a…

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Provision Interactive to deploy promotional kiosks at Rite Aid stores

December 17, 2014

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced plans for the rollout of Provision's 3D Savings Center digital…

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NCR Silver POS adds LevelUp

December 16, 2014

NCR Silver merchants can activate the LevelUp application as a payment option in their POS system.

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Using data to spike holiday shopping traffic

Three ways retailers and manufacturers can accomplish greater loyalty and sales during the busy holiday season.

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A retail marketing wish list, from wise men to golden rings

by Bryan Pearson — President, LoyaltyOne

Who knows? Someone may be watching.

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New year, new loyalty: Five lessons you might have missed in 2014

If you didn't adopt a loyalty program in 2014, this is one New Year's resolution that's sure to pay off, and the numbers prove it.

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How to align your loyalty program with your company's charitable works

by Bryan Pearson — President, LoyaltyOne

It took Scrooge three ghosts and a long night to become a charitable man. For many loyalty marketers, it only requires the spirit of competition.

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Shoppers Show Brand Loyalty to Their Favorite Retailers According To Bond Holiday Study

68% will shop on Black Friday and/or Cyber Monday, spending 45% of their holiday budgets during these two days. The 2014 Holiday Study from Bond Brand Loyalty…

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Swirl releases results of retail beacon marketing campaigns

November 25, 2014

The Swirl platform is currently deployed at retailers throughout the U.S. and Canada, including Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani…

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