Loyalty Programs News & Media
Overstock.com offering free Club O memberships to first responders
July 2, 2014
Overstock.com, Inc. announced that it now offers free Club O loyalty program memberships to active police officers, full-time firefighters, paramedics and…
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The three main things customers want from mobile payments
by Kristen Gramigna — Chief Marketing Officer, BluePay
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
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L'Oreal app holds a mirror to consumer insights
by Bryan Pearson — President, LoyaltyOne
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…
read nowSalesforce.com introduces Salesforce1 for Retail
June 27, 2014
CRM platform Salesforce.com has announced Salesforce1 for Retail. According to the company, retailers can now leverage Mobile Clienteling and Salesforce…
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Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
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Retailers using mobile payment platform LevelUp get iBeacon support
by Will Hernandez — Editor, NetWorld Media Group
The Boston-based company says customers increased spend after merchants integrated iBeacon.
read nowLightSpeed launches cloud analytics for independent retailers
June 19, 2014
Commerce platform LightSpeed has announced the launch of its Advanced Reporting for LightSpeed Cloud. According to the company, this product adds big data…
read nowPaytronix unveils quick-to-deploy rewards program
June 17, 2014
Paytronix Systems Inc., a provider of reward program solutions to restaurants and retailers, has announced its new Express Pilots program designed to help…
read nowGroupon adds Freebies to its iOS app
June 16, 2014
Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United…
read nowIbotta adds 'Social Saving' to its mobile shopping app
June 12, 2014
Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving…
read nowMindshare and Empathica become InMoment, introduce Experience Hub
June 11, 2014
Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate identity and mission…
read nowShopzilla combines three retail marketing services under Connexity brand
June 10, 2014
According to the company, Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers learn…
read nowSHOP.CA says its loyalty program increased sales sevenfold
June 9, 2014
Online retailer SHOP.CA has announced results from its May launch with Aeroplan as its loyalty partner. Sales in the month increased more than seventimes over…
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Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
read nowMaritz Loyalty Marketing rebrands as Bond Brand Loyalty
June 3, 2014
Maritz Loyalty Marketing announced it has rebranded as Bond Brand Loyalty. According to the company, Bond’s new positioning combines traditional loyalty…
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The one thing about Big Data that retailers aren't talking about enough
by James Bickers — Editor, Networld Alliance
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.
read nowReport says 62 percent of shoppers are motivated to purchase when ads are pushed while in store
May 22, 2014
Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 …
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Maximizing the value of a retail loyalty program
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…
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How data design can take the pain out of purchases
by Bryan Pearson — President, LoyaltyOne
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
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Making data-driven decisions with your POS
by Chris Allen
Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.
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