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Loyalty Programs News

Author Gary Magenta debuts customer loyalty tome

June 22, 2016

The book,"720 Haircuts- Creating Customer Loyalty That Lasts A Lifetime," is the true story of a man who drove a 100-mile roundtrip for a haircut at the same…

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Freebirds mobile app aims to enhance customer experience

June 21, 2016

Freebirds, the Texas-based restaurant, is launching a mobile app and rewards program.

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Study: 5 types of millennial shoppers pose challenges for retailers

June 14, 2016

There are five distinct millennial consumers, and each poses a challenge to today's retailer, according to Cue Connect’s report, "Consumer Moments of Truth.…

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Study: Brand loyalty programs fastest route to a millennial's heart

June 8, 2016

Loyalty programs are proving valuable with consumers and are paying off in more ways than one.

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Luxury retailer expands loyalty program to include online and offline purchases

June 2, 2016

Nordstrom wants to reward all its customers, no matter which venue they take in paying for a purchase. The luxury retailer is expanding its loyalty program…

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Survey: It's time to get personal with loyalty programs

May 25, 2016

Middle class consumers are expecting more than the traditional retail loyalty program and a personal touch to loyalty strategies can prove lucrative, according…

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US Bank launches loyalty app pilot

April 29, 2016

U.S. Bank has launched Deal Local, a mobile app designed to help local businesses attract new customers and build loyalty with existing customers through deals…

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Brick and mortar remains prime experience aspect in building loyalty

April 1, 2016

The initial in-store retail experience is critical in developing customer loyalty.

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Study: Gift card popularity remains high, consumers eager for mobile storage

December 23, 2015

Gift cards are a popular retail consumer focus this holiday season but they’re also a last-minute gift purchase before the big day.

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Mystery Santas deliver random retail acts of kindness

December 21, 2015

It’s a story that would warm even the Grinch’s cold heart.

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Sears refreshes mobile app, debuts mobile device incentive strategy

December 8, 2015

Sears is banking big on mobile shopping this holiday season and has upgraded its app with new features and offering mobile in-store consumers free shipping.

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Amazon most intimate brand, reveals new research

November 25, 2015

When it comes to brand intimacy Amazon is leading the pack.

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Consumers more comfortable buying, using digital gift cards

November 10, 2015

The Retail Gift Card Association found that methods of purchase and redemption are rapidly shifting to a mix of both physical and digital.

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Suretap adds loyalty to mobile wallet system in Canada

November 6, 2015

Users can store loyalty information from more than 100 global loyalty rewards programs.

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Punchh, CiCi's Pizza partner to develop loyalty app

October 16, 2015

Punchh, a brand-centric mobile customer engagement platform for restaurants, is teaming up with CiCi’s Pizza to build a loyalty app.

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Schlotzsky's trading smartphones for loyalty

October 16, 2015

Schlotzsky's fans who sign up for or refer friends to the brand’s loyalty program may earn one of the 50,000 new smartphones the brand is giving away.

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Amazon Prime membership driving revenue growth, analyst expectations

September 16, 2015

Prime is now becoming a prime source of revenue for the top e-tailer.

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BP aims to spur loyalty by letting customers share savings

September 7, 2015

“Give a Reward, Get a Reward” lets consumers share savings at the pump with friends and family.

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Young shoppers want lowest price, seniors seek retailers who treat them nice

September 2, 2015

Price matters to the youngest of shoppers, but service quality matters to the older consumer.

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MCX adds more digital couponing options to CurrentC

August 27, 2015

MCX said Inmar will leverage its extensive manufacturer relationships, digital coupon technologies and promotional expertise to provide MCX with content, offer…

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