Survey: Because of the economy, shoppers are expecting discounts

October 21, 2013

PriceGrabber, a distributed e-commerce platform and shopping site, has released results of its first Winter Holiday Shopping Survey for 2013. The survey…

Is early Christmas marketing naughty or nice?

Does "Christmas creep" really help retailers make more silver and gold? Or does it just make customers see red? Here's what some shoppers think about the…

Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

CVS/pharmacy puts a new spin on the weekly circular

October 17, 2013

CVS/pharmacy today announced the launch of myWeeklyAd, a savings solution that the company said reinvents the American shopping staple — the weekly sales…

Duane Reade launches 'Boo-tiful Legs' social media campaign

October 15, 2013

Duane Reade, New York's largest drugstore chain, has announced a three-week, omnichannel social media marketing campaign to raise awareness of Duane Reade…

Study: Social media for brand conversations on the rise

'Word-of-mouth champions' are twice as likely to recommend a brand via digital.

Five ways you are losing retail customers

by Gary Edwards — Chief Customer Officer, Emathica

Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…

Study: Showrooming up 156% over last year

October 10, 2013

Since 2012, there has been a 156-percent increase in consumers who purchased a product from a competitor while in a retail store, according to "Mobile Consumer…

Holiday 2013: How to translate fewer days into more revenue

This year's holiday calendar is unique, and it will create some equally unique challenges for retailers.

Transparency as a service requires role of the consumer

by Bryan Pearson — President, LoyaltyOne

If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service.

'MagicBands' open a new world of marketing for Disney

October 7, 2013

Disney's MyMagic+ project could have Mickey Mouse tracking park visitors' spending — opening vast marketing possibilities for the entertainment giant…

Micro moments of truth

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

Customers are shopping the way they want to shop — via mobile, online or in-store — and it’s up to retailers to keep it fresh, keep it current and keep it…

Holiday spending expected to increase by 11 percent

Nearly all shoppers will be searching for discounts and sales, study finds.

Facebook and Cisco combine forces for in-store mobile

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The networking powerhouses created CMX for Facebook Wi-Fi to drive 'likes' and improve the connected customer experience.

The Brain Exchange: Mobile marketing strategy

At this year's Retail Customer Experience Executive Summit, David Drain of the Digital Screenmedia Association led a table discussion on mobile marketing. Here…

The Brain Exchange: Brand execution and compliance

At this year's Retail Customer Experience Executive Summit, Mark Kovatch of Questar led a table discussion on brand execution and compliance. Here is his brief…

Jeff Fromm talks marketing to Millennials

At this year's Retail Customer Experience Executive Summit, Barkley marketing executive Jeff Fromm discussed showrooming, marketing to Millennials, and why…

Report: M-commerce grew 24 percent over the last 12 months

Consumers are increasingly turning to their smartphones and tablets for specific retail activities.

Pay no attention to the man behind the curtain

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…

Target offers to lend a hand with 'Diaper Duty'

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The retailer's new subscription service aims to capture the loyal business of new parents and busy moms.