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Marketing News & Media

The Children's Place sends hyper-personalized emails with CQuotient

February 25, 2013

CQuotient today unveiled its algorithm-based technology that enables retailers to send digital communications to individual customers. By harnessing big data…

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Retail survival will require both consumer and product centricity

by Chris Petersen — Owner, IMS

The term "consumer-centric" has been bandied about in retail a lot recently. What does it really mean to be a consumer centric retailer? Obviously, it means to…

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Overlooked benefits of price analysis

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A common misconception about pricing is that it’s all about establishing the price. In a recent project my client and I improved their margin by 56 percent…

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Retailers experiment with Vine video app

February 20, 2013

Retailers are discovering that Vine, Twitter's six-second video-sharing app, is a new way to interact with customers. According to an article on…

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IKEA's Valentine offer: Free cribs for babies born 9 months from now

by James Bickers — Editor, Networld Alliance

February 15, 2013

Here's a retail marketing campaign with a real sense of humor: On Valentine's Day, IKEA ran ads in Australian newspapers offering a free crib to any baby born…

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Mood Media to rebrand retired Muzak

February 13, 2013

Muzak, the music service that gets piped through the speakers at shopping malls and office buildings, will undergo a rebranding effort by its parent company…

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German company intros new anonymous facial-recognition tech

February 13, 2013

Dresden, Germany-based Cognitec Systems has released an advanced version of its FaceVACS-VideoScan, a video screening and analysis technology to …

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Micah Solomon, Dr. Chris Petersen added to Retail Customer Experience Executive Summit agenda

February 6, 2013

The fourth annual Retail Customer Experience Executive Summit will take place August 13-14 at the Hard Rock in San Diego.

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Retailers miss out on revenue with dead Pinterest links

February 4, 2013

Although it is often hailed as the ideal social network for commerce, Pinterest poses problems for retailers with disconnected marketing and e-commerce…

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To bundle or not to bundle?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Business owners can’t seem to win. If they bundle their offerings, customers ask for itemization of the various components with the price of each clearly…

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GiftWise kiosk wins PayBefore award

February 1, 2013

Paybefore has chosen Self-Service Networks' GiftWise Gift Card Kiosk as a winner in the 7th annual Paybefore Awards in the Best Retail Merchandising category.

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Facebook offers gift cards, moves closer to retail market

February 1, 2013

Facebook took another step into the retail market yesterday with the introduction of gift cards that consumers can use at Target and a handful of other…

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Commentary: Whole Foods' 'drink while you shop' plan won't work for most retailers

Whole Foods in Washington, DC not only has a bar in-store, but lets shoppers carry their drinks while they shop.

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Commentary: When driving customer loyalty, less is more

Overloading a program with benefits is not the most effective approach.

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Target's price matching: Revolutionary or redundant?

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

Deciding whether to match online prices with brick-and-mortar benefits is a growing retail conundrum.

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App hopes to make shopping 'more fun than Angry Birds'

January 21, 2013

Tuesday will mark the launch of The Hunt — a beta Web app that gamifies retail, sfgate.com reported.

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STRATACACHE makes its play for retail digital signage

January 21, 2013

STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, recently launched a…

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Receipt surveys offer few benefits to retailers

January 17, 2013

Although till receipt surveys (TRS) began as a highly attractive engagement tool for retailers, a recent blog on research-live.com revealed that the practice…

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NRF: 3 ways to thrive in the global arena

by Cherryh Cansler — Editor, FastCasual.com

NRF: Execs from MANGO, McMillanDoolittle and Delhaize share how to succeed globally.

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NRF: How Coca-Cola creates happiness for consumers and retailers

An emphasis on optimism and positivity was evident at this year's opening keynote.

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