MarketLive, Social Annex partner for social commerce capabilities

September 25, 2013

MarketLive, a provider of e-commerce technology, has announced a suite of capabilities delivered through its Social Experience Manager, powered by its new…

Argentinean retail chain buys into Haivision CoolSign digital signage

September 23, 2013

Argentinean retail chain Musimundo has deployed Haivision's CoolSign digital signage solution to deliver dynamic content throughout its network of 200 stores…

Pinterest plans to test business ads

September 20, 2013

Pinterest CEO Ben Silbermann sent a message to users this week about the site's new test promoting certain business ads.

LivingSocial unveils new tools that go beyond daily deals

September 17, 2013

LivingSocial announced it is now offering new, extended-length promotional options for local and national merchants, allowing for flexible deal structures for…

ShopperTrak warns retailers not to shy away from the Christmas creep

September 17, 2013

The shopper analytics provider ShopperTrak is forecasting a bit of a calendar conundrum for retailers, warning against a delay of the Christmas creep due to a…

Gap targets 'all three screens' with fall marketing campaign

September 16, 2013

Gap continues to roll out its Back to Blue fall global marketing campaign and is optimizing the content for what it calls "all three screens" — TVs, desktops…

What to take away from the 2013 back-to-school season

Sales data can show how successful your back-to-school season was, but numbers don’t reveal the reasons why.

Toys 'R' Us UK pledges to end gender marketing

September 11, 2013

The U.K.-based grassroots organization Let Toys Be Toys announced that Toys "R" Us stores across the country have committed to ending gender marketing of…

Walmart rebranding?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Are Walmart's steak ads early signs of a rebranding? I've been a long-time critic of Walmart's low-price strategy so it's only fair that I recognize them for…

Retailers resort to deep discounts this back-to-school season

September 6, 2013

Back-to-school spending was up slightly this year over last, but it came at a steep price for retailers, who resorted to deep discounting in order to move…

'Idea brands’ will win big with Millennials: Here's how to attract them

by Jeff Fromm — Executive Vice President, Barkley

Millennials want to change the world. Who doesn't? However, this generation born from 1977 to 2000 is often accused of passive insensitivity caused by their…

The loyalty lie

by Doug Stephens — President, Retail Prophet Consulting

Loyalty is an increasingly fleeting thing. In fact, the average Gen Y mother now defines "brand loyalty" as a window of allegiance lasting 6-12 months before…

UNIQLO to revamp website and interactive app ahead of 10 store openings

September 4, 2013

Clothing retailer UNIQLO has announced the fall opening dates for its ten new mall stores in New York, New Jersey, Connecticut and California — strategically…

Cellum trials object-recognition function for mobile purchases

September 3, 2013

Seeking to take greater advantage of smartphone technology, Cellum Global Corp., a provider of mobile payment solutions, is working on a new solution that may…

Should marketers trust their gut or their data?

According to a recent study, 80 percent of marketers are making decisions based on their gut instincts.

Retailer loyalty programs copycat airline industry

August 29, 2013

Retailers may be crafting their loyalty programs to reflect the airline industry — with elite levels and extra perks for shoppers who spend the most money…

Mercent intros service that brings product info, price to Pinterest pins

August 26, 2013

A new service from Seattle-based Mercent is aiming to strengthen the relationship between retailers and Pinterest.

ConnectQuest expands location-based rewards app

August 23, 2013

ConnectQuest, a location-based shopping application, has added a new loyalty program feature to the ConnectQuest application software, the company announced.

Toys 'R' Us expands price-match policy

August 22, 2013

Toys "R" Us announced today that it will now match online prices from its major competitors, including Walmart, Best Buy, Kmart, Sears and Amazon. The…

RCEES: How to keep your brand message burning when traditional marketing fades

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

With a focus on humans and the right customer service, brands can sidestep the dangers of ineffective marketing.