The problem with mobile advertising isn't mobile. It's advertising.

by Doug Stephens — President, Retail Prophet Consulting

In a recent article for Adweek David Gianatasio asked the question, “Why Does Mobile Advertising Stink?” And it’s a great question, because it really does. And…

Abercrombie's exclusionary marketing

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

On an apparently slow news day someone resurrected a comment Mike Jeffries, Abercrombie's CEO, made in an interview in 2006 in which he said that Abercrombie…

Motorola shows off retail kiosk at Innovation Showcase

June 26, 2013

Motorola Solutions Inc. held its annual Innovation Showcase last week, touting its latest inventions to technology analysts and the press, dailyherald.com…

Thumbvista launches new location-based messaging platform

June 26, 2013

Thumbvista Mobile Marketing has announced its new geofencing and location-based messaging platform that gives retailers the ability to target potential…

Staples takes a page from the omnichannel playbook (Video)

The office supply chain's recent prototype stores aim to blend online with in-store.

For retail, 'Big Data' means big benefits

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

The benefits of predictive analytics in retail could outweigh the potential for consumer concern.

Merchant Warehouse, e-Nabler team up to enhance the mobile POS

June 24, 2013

Payment technology and processing provider Merchant Warehouse recently announced a partnership with mobile POS provider e-Nabler. The companies will bring…

Microsoft attempts to boost sales with Best Buy mini-stores

June 14, 2013

Microsoft has announced that it will open 500 mini-stores within existing Best Buy locations in the U.S., selling Windows-based tablets, computers and other…

Sony, Sprint executives to talk showrooming at August retail summit

June 13, 2013

LOUISVILLE, KY — Executives from Sony and Sprint will present strategies for turning showrooming into a blessing rather than a curse in an afternoon session at…

Paperless coupons fuel marketing effort at Weis Markets

June 12, 2013

A new eCoupon program from Inmar, a company operating intelligent commerce networks, is now being used at 164 Weis Markets throughout the northeast.

Window shopping gets real with eBay's 'shoppable windows'

June 6, 2013

EBay Inc. is launching a solution for storefronts aimed at increasing a retailer's sales — and keeping the commerce flowing even after business hours.

Why retailers must excel in the 4 Cs instead of just the 4 Ps

Marketing 101 classes are being rewritten … by consumers.

Putting the 'custom' back in customer

A commentary on how to save brick-and-mortar retail with tailored in-store experiences.

What ails Carnival?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

When we think of a carnival we think of fun and good times. Unfortunately that’s not the image that comes to mind for the cruise line's passengers. So what’s…

Carrefour Group implements location analytics

May 23, 2013

Technology provider Esri and its partner company Galigeo announced the implementation of an enterprise-wide marketing solution for the Carrefour Group, a…

Swirl launches in-store mobile marketing platform

May 23, 2013

Swirl, a mobile marketing platform provider, today launched a program that is designed to attract and influence in-store shoppers with micro-targeted digital…

Kmart commercials continue word play, now offering 'big gas savings' (Video)

May 23, 2013

First they invited customers to come in the store and ship their pants. Now Kmart is letting customers know that if they spend $50 on store merchandise…

How to keep pace in the loyalty marathon

When running a marathon or building a loyalty program, remain patient, stick to your plan and trust your training.

Touchrate releases in-store shopper marketing solutions

May 17, 2013

Touchrate, an Orlando, Fla.-based company specializing in interactive touchscreen technology, announced its solutions recently went live for clients such as…

Pricing: Innovation vs. enhancement

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Innovations premiums are huge. Early adopters often pay 3 to 4 times the price the mass market does. But what about product improvements? Do they carry the…