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Marketing News & Media

Hispanic foods moving out of the ethnic aisle

June 14, 2009

MSNBC: Several major chains are expanding their specialty offerings to capture business from Latinos, the country's fastest growing population and already…

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MarketLive unveils next-gen marketing, merchandising suite

June 14, 2009

BOSTON — MarketLive Inc., an e-commerce platform and services provider for mid-sized specialty retailers, has unveiled the MarketLive Intelligent Marketing and…

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Loyalty segmentation needs to extend into the store

When front-line employees are left out of the loyalty process, points programs miss the point.

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Five underutilized features of the modern POS

by James Bickers — Editor, Networld Alliance

Today's point-of-sale systems are sophisticated business tools, but many retailers are still using them as glorified cash registers.

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RetailWire Discussion: Most loyal customers aren't profitable

A recent Harvard Business Journal article suggests that few customers are profitable — and of the ones that are, most are not loyal.

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Study: Shoppers value eco-friendliness over price

June 4, 2009

Progressive Grocer: Although some recent consumer research indicates that you'll still need a crowbar to pry open the majority of shopper's wallets, the ORC…

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Research: Retail digital signage market to triple by 2013

June 2, 2009

EL SEGUNDO, Calif. — The changing needs of retailers are prompting them to move away from traditional advertising and seek alternative means, including retail…

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Primera shipping full-color POS printer

June 2, 2009

PLYMOUTH, Minn. — Primera Technology Inc., a manufacturer of specialty color printers, today announced that its new PX450 Color Printer is now shipping.

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Walmart wooing wealthier shoppers

June 2, 2009

The Globe and Mail: Walmart Canada Corp. is finding ways to benefit from the downturn as well-heeled consumers switch to the discounter from higher-end chains…

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NRF: Tough economy will mean more of the same for Dad

June 1, 2009

WASHINGTON, D.C. — According to the National Retail Federation's 2009 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, Americans…

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Victoria's Secret launches mobile site

May 31, 2009

Promo: Mobile is considered a highly personal medium, and intimate apparel retailer Victoria's Secret is raising that intimacy bar with the soft launch of a…

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Unilever testing mobile coupons

May 28, 2009

The Wall Street Journal: Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour economy, Unilever plans to begin a trial run…

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Five viral marketing mistakes to avoid

There's a lot of buzz surrounding viral marketing — but retailers need to make sure to avoid these common missteps.

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ICSC announces Best-of-the-Best Award winners

May 18, 2009

LAS VEGAS — The International Council of Shopping Centers Inc. (ICSC) has announced that four shopping centers have been chosen as ICSC's Best-of-the-Best…

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The financial discipline of customer experience

For the retail CFO, customer experience needs to shift from a "nice to have" to a "must have."

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Drugstore.com reports big uptick in online coupon usage

May 13, 2009

BELLEVUE, Wash. — drugstore.com, an online retailer of health, beauty, vision and pharmacy products, is experiencing a dramatic increase, up more than 7…

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Kraft mobile site offers recipes, shopping lists

May 13, 2009

ClickZ: Kraft Foods has launched a mobile destination offering access to Kraft recipes "on the go." Last year, Kraft launched an iFood Assistant application…

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Secrets of high-concept retailers

Retailers such as American Girl that forge their own path thrive, despite tough times.

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Bloomingdale's veteran: We need to react to changing shopper attitudes

May 6, 2009

Retail Week: Retailers need to work harder to persuade shoppers to start spending again in what is the most difficult time in the sector's history. That was…

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Opinion: Retailers giving lip service to customer service

Noted retail trainer and author discusses how the concept of customer service has been watered down by many retailers.

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