Furniture retailer boosts buyer engagement with data-driven communication

November 8, 2016

Industry West, a furniture retailer, is increasing commercial buyer engagement and driving greater website traffic via a new approach to marketing…

Spiking holiday sales means more socializing for retailers, reveals study

November 8, 2016

Retailers Sephora and Amazon are leaders when it comes to social media engagement and are examples retailers need to follow given the expected holiday sales…

Target revamps holiday marketing strategy with a Broadway touch

November 1, 2016

Target is going Broadway with this year's holiday strategy, pulling in new merchandise, decorating stores with new products and boosting savings.

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and…

Google, Myer partnership taps beacons to measure customer behavior

October 27, 2016

Google is teaming up with Australia-based retailer Myer on a beacon trial to better understand the connection between the brick-and-mortar retail world and the…

Justin Timberlake is chief flavor officer for Bai Brands

October 27, 2016

Celebrity singer Justin Timberlake is now chief flavor officer for beverage newcomer Bai Brands and will help direct product development and marketing efforts.

Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation.

Grocery chain bfresh to rollout Electronic Shelf Labels

October 25, 2016

The small-format grocery chain, bfresh, has partnered with Pricer to deploy electronic shelf labels for its future stores. Pricer, a Swedish-based digital…

Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…

Not every retailer is closing on turkey day

October 20, 2016

Mall operator, General Growth Properties, isn't jumping on the bandwagon to close on Thanksgiving, and its CEO will be working the holiday at a New Jersey mall…

Sears aims to grab the price-conscious holiday shopper

October 19, 2016

As the holiday sales season nears, Sears is making a move to draw bargain-hunting customers with a new guarantee initiative.

Examining the design-it-yourself revolution

Enabling self-expression leads to a deeper and more intimate connection with brands, which is the basis for emotional branding.

Female shoppers more lucrative than males, reveals new study

October 18, 2016

Marketers hoping to snag greater consumer attention need to focus on the female shopper, as women are most likely to buy via mobile devices and are less…

Cisco talks virtual reality and customer experience in retail

Cisco's Shaun Kirby, CTO, Rapid Prototyping, talks augmented reality and virtual reality and the tremendous consumer uptake.

3 tips to avoid being ‘spooked’ by holiday shopping

How can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.

Mall of America celebrates Thanksgiving by closing for the day

October 7, 2016

The biggest U.S. mall is closing on Thanksgiving for the first time ever, though the 500-plus retail stores housed inside have the option to remain open on the…

TCreative opens central Florida office for client services

October 4, 2016

As part of its business expansion strategy TCreative has opened a central Florida location to help serve its customer base. The advertising agency, which works…

Mobile Marketing Association expands in Europe

October 3, 2016

The Mobile Marketing Association is launching a new chapter in Germany, which represents the fifth biggest global mobile ad spend market and second largest in…

Report: Brands not doing well at understanding the customer

September 29, 2016

Despite big gains in technology across IT, marketing and customer relationship teams, some of the biggest brands are not doing a good job of understanding the…