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Marketing News & Media

Study: Most mobile app users hesitant to give info when signing up

August 4, 2017

Mobile app users are concerned about the security of their information when they register for a new app, according to a new survey conducted by B2B research…

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Study: Small retailers are making money on online marketplaces

August 4, 2017

Over 60 percent of small to mid-size businesses are attributing half, or more, of their ecommerce sales to Amazon and other online marketplaces, according to a…

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Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

by Chris Petersen — Owner, IMS

Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.

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Target to revamp Cartwheel Perks program after year-long test

August 3, 2017

Consumers holding Target Cartwheel Perks have until August 27 to earn points and select items to redeem by September 27 as the retailer is shuttering the…

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How do you get the right data at the right time?

by Bradley Cooper — Editor, Connect Media

Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of…

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The time is now for AI in ecommerce

Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win…

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3 key strategies for driving loyalty enrollment

Jeff Sopko, president of Baesman Insights & Marketing, offers tips and insight on how retailers can hurdle the many barriers to entry for loyalty programs. As…

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The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their…

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Abercrombie & Fitch aims to make a splash in China ecommerce

July 26, 2017

Abercrombie & Fitch will launch its flagship brand and kids lines on Alibab Group's Tmall webite on July 26 in an effort to spur international sales in…

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Consumers hungry for contactless checkout at Whole Foods and hope Amazon delivers

July 25, 2017

Consumers are hoping that once Amazon acquires Whole Foods, the online mega retailer will provide cashier-free checkout and a much improved grocery store…

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Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online…

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Clothing retailer drives mobile shopping forward with Shopgate app platform

July 20, 2017

Texas Humor, a clothing brand focused on state pride, is using Shopgate's mobile commerce platform to build an enhanced mobile shopping app for customers.

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Pet retailer deploys IBM MobileFirst to simplify purchase journey

July 20, 2017

The U.K.-based Pets at Home is launching Sales Assist, an IBM MobileFirst for iOS app for iPad, to drive a simpler purchase process across its 440 stores.

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Chatbots gaining popularity with consumers, especially millennials

July 19, 2017

One quarter of U.S. consumers are using a chatbot on a daily basis, and that figure spikes to 40 percent among the millennial generation.

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A few changes coming in back-to-school shopping season

July 19, 2017

Mass merchants will benefit most during this year's back-to-school shopping season, and department stores will likely see a decline in consumer traffic…

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How to avoid the traps in customer experience measurement

Victoria Bough, general manager for Customer Experience Solutions at Periscope By McKinsey, explores the key steps and traps to avoid in transforming a…

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To compete with Amazon, retailers must focus on mobile experience

The beverage alcohol industry in particular might fall victim to Amazon's takeover of Whole Foods.

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Why you need to put yourself in your customers’ shoes…or pants…or jackets

Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer's goal must be to keep customers at the center of a…

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JCPenney launching new toy shops in stores and online

July 17, 2017

New toy shops are coming to JCPenney shoppers whether they're browsing brick-and-mortar locations or jumping online to shop.

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How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect…

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