Watch out, Amazon: Wal-Mart enhances shipping options

February 7, 2017

Wal-Mart is "moving at the speed of a startup," according to its CEO, by launching free two-day shipping without any membership fee involved.

Toys R Us hires on new marketing chief

February 3, 2017

Carla Hasson is the new global chief marketing officer for Toys R Us, according to a NJ Biz report.

Thirdshelf tags Star Cloud Services in partnership

February 2, 2017

Loyalty marketing provider Thirdshelf is partnering with Star Cloud Services to let Star printer users connect transactional data to Thirdshelf's cloud for…

Retail was all about promotions in 2016, reveals study

February 1, 2017

Nearly half, 44 percent, of orders in 2016 were sold on a promotion and 67 percent were sold on a markdown, according to new data from the DynamicAction Retail…

Dirty Lemon taps text as direct sales channel

January 31, 2017

A wellness beverage retailer is selling product direct to consumers via text messaging — a channel it claims also makes for a personal retailer-consumer…

Target promotes marketing leader to EVP, CMO

January 31, 2017

Rick Gomez is now executive VP and CMO for Target and will oversee brand positioning and integration of all marketing programs.

Generation Z loves shopping at the brick-and-mortar retailer

January 25, 2017

While the Generation Z shopper is a digital customer they still love going to the store to shop and that means retailers need to shore up on interactive…

Clutch expands mobile marketing strategy with Persio acquisition

January 24, 2017

Customer management and marketing analytics player Clutch is buying Persio, a mobile promotions platform, in a quest to expend its mobile marketing…

Lululemon taps data intelligence to amplify customer experience, relationship

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The athletic apparel brand is striving to build its human connection with consumers with data analytics.

Study: Consumers want to be wanted

January 20, 2017

Retailers need to commit to earning a consumer's business as 79 percent of consumers will only buy from brands that provide they care about earning a shopper's…

Staging an experiential marketing encore, the Bloomingdale's, Brooks Brothers way

by Bryan Pearson — President, LoyaltyOne

There's no business like show business, and retailers are vying to get in on the act. More merchants are turning to Broadway in their ongoing play for…

2016 in review: Top retail customer experience stories

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big…

Retailers striving to beat Amazon must perfect the customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a…

Jewelry etailer reaping big rewards with price negotiation tool

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Consumers love a bargain and, as one online jewelry retailer is learning, consumers love to negotiate on price.

Digital gift cards proving popular with shoppers this holiday season

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason…

Report: Consumer-centric marketing can boost customer satisfaction

December 14, 2016

A customer-first marketing strategy can go a long way toward boosting customer satisfaction.

The changing face of merchandising and what retailers need to do to succeed

The changing face of retail merchandising requires retailers to go beyond tried and tested tactics.

3 tips to engage retail customers as they wait

by Neil Rieger — Director, Creative Services, SIGNET

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools…

Watch out Twitter, Instagram is big love for marketers

December 8, 2016

Next year more marketers will be tapping Instagram over Twitter and marketers' love of Facebook will continue to climb in 2017.

Social media ROI, loyalty and the customer experience

While marketers know in their gut that social media is important as customers are clearly there and sharing, they often lack the return on investment to prove…