Estimote debuts Mirror for personalized video content

September 27, 2016

Estimote's Mirror allows any video screen to serve tailored content to viewers, based on their proximity and preferences. The vendor's beacon technology…

4 ways mobile can boost the bottom line

James Robins, CMO at Canvas, offers up four ways mobile technology can help retailers improve the bottom line, and make for happier customers and a happier…

[Webinar] How to create the seamless cross-channel connection

by Retail Customer Experience

Today's shoppers browse online while checking out shelves and racks in brick-and-mortar retailers, so building loyalty and brand advocacy is challenging.

5 steps toward campaign hyper-personalization

In today's data-driven economy, standard campaign personalization alone isn't enough. Customers expect marketers to use their data competently; the ability to…

IAI debuts Scraawl 2.0 with expanded features

September 21, 2016

The latest Scraawl social network analytics tool used for brand monitoring and reputation management now boasts a few new features.

Consumers expect to get holiday shopping done before turkey day

September 19, 2016

Early discounts are one reason one third of consumers expect to finish holiday shopping before November, and many of those shoppers will hit Amazon for…

How artificial intelligence is transforming retail personalization

Retail personalization is certainly not a new concept, but there are many new advances in personalization helping retailers create deeper relationships with…

5 major retail fails from P&G, Macy's, Wal-Mart (and what they teach us)

by Bryan Pearson — President, LoyaltyOne

Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes.

Guide offers retail email marketing tips, insight

September 13, 2016

Reputation is critical, and quality beats quantity when it comes to successful email marketing.

Pokémon GO: A retailer's dream, or a network/app management nightmare?

Most retailers take advantage of applications to improve customer engagement. To facilitate wireless coverage for customers using a retailer's mobile app (who…

Pokémon GO inspires Bloomies' social media omnichannel effort

September 9, 2016

Leading retailer Bloomingdale's is hoping to spark fall season sales with a unique customer engagement effort using social media.

Consumers loving mobile coupons

September 9, 2016

The number of U.S. adult shoppers using mobile coupons spiked 18 percent in 2015 and is on track to jump another 11 percent by the end of this year. That…

United Airlines, Freebirds World Burrito share insight on location-based marketing

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There is a well-worn philosophy when it comes to the real estate industry: Location is everything. The same is true for the retail segment when it comes to…

Tips for turning a browsing shopper into a buying shopper

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet…

Target CMO Jeff Jones takes leave for Uber president role

August 30, 2016

In what is clearly not a great time for a retailer to lose a top EVP, Target CMO Jeff Jones is leaving his executive leadership role to take on the job of…

Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.

Amazon, Great Clips share advice for developing a best-in-class mobile experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to creating a best-in-class mobile experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping…

Report: Most retailers not optimizing social media engagement opportunity

August 23, 2016

Social media is becoming increasingly popular among retailers, but 81 percent of those using the platforms to engage customers acknowledge they need help in…

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to…

Retailers aren't texting enough and that's a bad thing

August 12, 2016

Retailers aren't texting as much as they should and it could be hurting the bottom line.