Baby Boomers love the retail discount

March 28, 2017

When it comes to shopping the Baby Boomer generation isn't interested in paying full price when it comes to cars, smartphones, electronics, appliances or…

New York mall hires celebrity hunk to spur consumer interest

March 28, 2017

A Staten Island, New York mall has hired a TV and movie celebrity in the quest to drive consumer interest into the retail location.

Tips for ensuring the branded mobile app delivers a successful customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

There's no challenge getting retail consumers on board with mobile devices and apps. But getting that same consumer to embrace and forge a relationship with a…

Why retailers need to get as social as consumers

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Today's shoppers are social technology users, especially the female consumer segment. To be successful retailers should be just as social.

Loyalty marketing in a Trumpian world

Brands associating and disassociating with a polarizing President are going to tap into at least some of that emotion. So as a brand leader, it’s imperative…

Kagan: Fixing your app to improve customer experience

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Bottom line, smartphone technology and apps are an incredible way to reach customers in new and creative ways. Use technology in new ways to give the customer…

ICX Association leader talks trends, innovations and goals ahead

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retail Customer Experience talks with Christopher Hall, ICX Association director, on customer experience trends, association goals and what's on the agenda for…

Engaging millennials: Value trumps message

Millennials aren't the only ones feeling overwhelmed by the barrage of advertisements. A 2016 HubSpot survey showed 91 percent of respondents feel today's ads…

Sorry Jim Cramer, malls won't ever be ghost towns

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

During his flamboyant declarations about malls and their impending doom, Jim Cramer asks another financial analyst if he's been at a mall lately. The analyst…

Reinventing the in-store customer experience

In-store shopping has fallen on hard times. Many retail categories — such as electronics and music — have largely disappeared, victims to the convenience and…

Personalization, price still top of mind for consumers

February 28, 2017

Price remains top of mind for consumers but shoppers also view personalization and fulfillment are key reasons for shopping a retail location.

Accounting for gift cards in the retail setting

While gift cards are popular they are also a very hot area of scrutiny with the IRS. And if retailers aren't calculating the gift card income adjustment, using…

5 key distributor opportunities in an omnichannel world

by Chris Petersen — Owner, IMS

For today's consumers, omnichannel is their "new normal." They now shop and purchase anytime and everywhere. What this means for traditional retailers is that…

Target pulls back on innovation, claims report

February 24, 2017

In the wake of not-so-great sales, Target reportedly is culling down on technology innovation including the shuttering of a start-up effort.

Intel CEO: Data playing invaluable role in retail transformation

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Intel CEO Brian Krzanich has seen the personal computer transform the world and now he, along with the rest of the retail industry, is watching another…

Amazon's Treasure Truck banking on retail consumer whimsy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

While the New York Times describes Amazon's Treasure Truck as another of Amazon's "puzzling retail experiments," it can be viewed as Amazon's continuing effort…

Rocky Mountain High Brands taps geofencing to drive retail traffic

February 15, 2017

Consumer goods company Rocky Mountain High Brands is teaming with Beasley Media Group to launch geofencing services in a quest to drive customer traffic to…

Confirmit app expands survey efforts to the smartphone

February 13, 2017

The new Confirmit AskMe mobile survey app will enable consumers to participate in surveys no matter their location via a single link.

Survey: Promotions, discounts foundation for most loyalty programs

February 9, 2017

Promotions and discounts are the prime force behind customer loyalty programs despite the fact 75 percent of companies are slicing margins to offer the…

The 1 thing forgotten at the world’s largest retail event

There is no doubt, that in the current age, information is critical. When everything online is connected to a cloud and data is accessible in real time…