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Marketing News & Media

How entrepreneurial employees boost profit, customer service during holiday season

For national chains a drive toward community presents the opportunity for front-line employees and local store managers to drive sales and profits. However, to…

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5 rules for a retail town square: What Apple, Whole Foods Can Teach Us

by Bryan Pearson — President, LoyaltyOne

Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.

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Barnes & Noble debuts food, drinks to engage book lovers

November 30, 2016

Not only can you browse thousands of books at the Edina, Minnesota-based Barnes & Noble, you can now also grab a meal and a drink as part of the shopping…

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Macys, Stage, JC Penney tops in Black Friday discounts

November 29, 2016

A new report analyzing 8,000 deals across 35 top tier U.S. retailers reveals the best Black Friday deals will be courtesy of Macy’s, with Stage and JC Penney…

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MaxMedia celebrating its 20th anniversary and launching new retail campaign

November 28, 2016

As Max Media hits a huge business milestone, its 20th year in business, the digital retail experience agency is also launching a new campaign focused on…

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Report: More than a few retailers not sure what marketing channel is most successful

November 24, 2016

When it comes to identifying the most successful and viable marketing opportunities more than a third of retailers, 36 percent, can't make the determination.

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Mobile grabbing a big chunk when it comes to Internet usage

November 23, 2016

A new report predicts 75 percent of Internet use come next year will be on mobile devices, according to a Zenith report, which also states 60 percent of global…

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Black Friday: Gimmick, gone or more relevant than ever?

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Is Black Friday relevant, needed, necessary, or even a valuable marketing opportunity, or has it become a gimmick in the retailer's quest to grab consumers…

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Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment…

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Target goes with tradition for Thanksgiving

November 22, 2016

Despite the fact more than a few retailers are closing on Thanksgiving and many others are adjusting hours, Target is sticking with what it says works and…

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Staples tapping app to push special Black Friday sales

November 21, 2016

Staples shoppers are getting a special peek into Black Friday deals via the retailer's app.

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Appliance sales big part of JC Penney Black Friday event

November 18, 2016

Move over clothes and accessories. JC Penney is putting appliances up front and center for Black Friday and not one single toy.

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Cyber weekend: A global opportunity for retailers

Cyber weekend – this year spanning Thursday, Nov. 24 to Monday, Nov. 28 – has clearly now become a global opportunity for online retailers.

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Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Personalization has long been touted as the Holy Grail for improved customer experience at retail.

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Autumn comforts: Discovering your shoppers' comfort zone

Along with the falling leaves and cooler temperatures comes the desire for comfort. So, in this season of comfort, how can we ensure that the feeling…

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Smaller discounts, fewer discounted products this holiday season

November 15, 2016

A new report predicts there will not be as many product discounts, or holiday promotional discounts, this holiday season and it's all part of a new retail…

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7 critical questions traditional retailer metrics can't answer

by Chris Petersen — Owner, IMS

Traditional metrics of sales and share are not enough for omnichannel.

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Wal-Mart, Target launching Black Friday deals way before Black Friday

November 11, 2016

Consumers won’t have to wait until Thanksgiving and the day after, Black Friday, to jump on retail holiday deals.

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Mall of America prepping new retail concept for debut this month

November 10, 2016

The Mall of America will be home to a brand new, permanent retail concept, called Debut, come November 16. The concept, to be located in the new north end of…

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1 of the greatest misses in omnichannel retailing

by Chris Petersen — Owner, IMS

If retailers want to engage, they need more than products, pics and price.

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