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Marketing News & Media

Why it's time for retailers to serve customers some 'vacation cereal'

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by…

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Memphis Grizzlies to boost fan experience with LED video system

August 18, 2017

The NBA's Memphis Grizzlies have partnered with Daktronics to deploy a LED video display system for the FedExForum stadium in Memphis. Daktronics will provide…

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JC Penney takes a starring role in 'Project Runway' show

August 18, 2017

JC Penney is the newest star on the television show, "Project Runway," and will feature exclusive merchandise on the series as well as an episode called…

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Picturing a more dynamic approach to digital back-to-school sales

Imgix CEO Chris Zacharias explains why retailers need to carefully consider the use and editing of images to improve the user experience and why beleaguered…

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Pinterest proves winning for brands, reveals analysis

August 17, 2017

Retailers not using the social networking platform Pinterest may want to start integrating it into the marketing plan as new research claims it can lead to…

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Survey: Online shoppers prefer direct shopping with brands

August 16, 2017

More than half, 55 percent, of shoppers prefer buying directly from a brand versus buying at a retailer, according to a new Astound Commerce Insight survey.

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Online consumers love high quality visual content

August 15, 2017

When it comes to shopping online, visual content counts for today's consumer.

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Report: Retailers should be embracing Amazon as a distribution option

August 15, 2017

A new Bluecore report reveals retailers should be embracing Amazon as a distribution channel and that research indicates 44 percent of brand marketers are…

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Survey: Back-to-school shoppers prefer brick-and-mortar over online shopping

August 14, 2017

When it comes to buying school supplies and back-to-school items, a good majority, 78 percent, of parents prefer hitting a brick-and-mortar retailer versus an…

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Reimagining the power of your brand

Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to…

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Buggy checkout experience can hurt the brand, reveals survey

August 11, 2017

Glitchy checkout processes can lead to abandoned purchases, brand damage and consumer doubts about a retailer’s security effort, according to a new survey.

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Online grocery service debuts Alexa app for hands-free voice order capability

August 11, 2017

Consumers who like to order from Stop and Shop's online Peapod grocery service can now enlist the help of Amazon's Alexa devices.

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How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy…

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Costco, Wawa gaining ground as gas fuel up locations

August 10, 2017

The top consumer choices when it comes to gassing up the vehicle at a wholesaler is Costco and Wawa when it comes to grocery stores, according to a Market…

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How Amazon's acquisition of Whole Foods will disrupt the retail landscape

Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made…

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Walmart.com, Jet.com take top spots in online fresh, packaged grocery buys

August 9, 2017

When it comes to where consumers go online to buy fresh food, Walmart.com takes the lead spot and Jet.com, which is now owned by Walmart, takes the top spot…

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Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

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Mobile marketing provider 3Cinteractive makes another acquisition

August 7, 2017

3Cinteractive Corp., a provider of mobile marketing services, has announced its second acquisition this year with the purchase of CellTrust Corp.'s Prime…

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Sephora debuting a new boutique approach

August 7, 2017

Sephora is testing a "boutique" strategy in response to the current retail climate.

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As back-to-school looms: What retailers need to know to be ready year-round

Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and…

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