STRATACACHE expands shopper marketing with IZ-ON acquisition

July 2, 2015

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing…

3 ways to prep for the ban on trans fats

Food retailers can prepare for the ban by taking a few necessary steps.

Restaurant taps mobile tech to boost consumer experience, save money and hone marketing

Tablets and a business intelligence service is helping a restaurant chain to not only foster more efficient customer point of sales it’s helping gleam valuable…

Gartner includes Bond Brand Loyalty in market guide for loyalty platforms

Bond considered a key player in loyalty marketing, with a platform and services that seek to support acquisition and long-term retention of customers.

Ensuring a ‘pop-up’ effort pops for consumers and doesn’t flame out in failure

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The ‘pop up’ customer engagement experience isn’t brand-new, but it certainly isn’t old hat as many a retailer is embarking on either the first ‘pop up’ effort…

Why upscale, newer brands can escape negative Groupon effect

June 19, 2015

Some experts caution that restaurant brands may come across as desperate when they offer daily deals, but a new study from the University of Maryland's Robert…

Boosting sales on hot summer days requires cool customer engagement approaches

As school days wind down, and beach trips and vacations ramp up, enticing consumers into stores gets a bit more challenging, especially once the shopping mania…

Gap store closing may spur new customer experience for brand fans and Old Navy, Banana Republic shoppers

June 19, 2015

Retail giant Gap Inc. may be closing down 175 North America stores and laying off about 250 workers but there may be a huge silver lining for another brand…

The new force at Old Navy: 4 loyalty Lessons from a retail revival

by Bryan Pearson — President, LoyaltyOne

Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance.

Armed with the right strategy, Instagram is valuable marketing weapon

The visual network requires its own specific strategy but must be part of the overall promotional effort.

How to use humor in marketing to make your customers LOL

Making a customer laugh is a great thing, but if a humorous campaign falls flat the fallout will last longer than any potential merriment.

US retailers heaviest spenders on digital advertising

June 1, 2015

US retailers spend more on digital ads than any other industry.

Walmart releases position statement on farm animal welfare

May 27, 2015

Walmart, and its membership-model outlet Sam's Club, recently released a statement lining out its position on farm animal welfare.

5 loyalty program dos and don'ts

by Josh Fischer — Editor, NetWorld

Experts discuss the five fundamentals of a successful loyalty program.

Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure…

7-Eleven in Phillipines enhances loyalty platform

May 20, 2015

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

Will Facebook and Twitter accelerate retail m-commerce?

by Alex Hum — Chief Architect, IT Consultant

The power of social media could shape retail digital transformation, according to Alex Hum in his latest blog post.

FAO Schwarz toy store in midtown Manhattan to close

May 19, 2015

The FAO Schwarz toy store in midtown Manhattan will close July 15 due to rising rent.

What Macy’s, Neiman and Guess reveal about price wars

by Bryan Pearson — President, LoyaltyOne

The price of retail success will never be found on a tag. It will be registered with the emotions of the consumer as she leaves the store.

Study reveals how consumers feel about giving to charity at the register

May 15, 2015

The Change at the Checkout Report found that 71 percent of the survey respondents have donated to charity at the register.