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Marketing News & Media

General Mills sells iconic Green Giant brand in $765M deal

September 4, 2015

General Mills aims to pay down debt and repurchase shares with net proceeds from sale.

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Sales, profit heading in right direction for Vera Bradley

September 2, 2015

Amidst turn-around strategy, fashion purse-maker beats financial analysts' expectations.

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Why retailers' collaboration is more than a win-win, it's a win-win-win

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Collaboration and partnerships between retailers are more common than ever, and that's a great thing for veteran retailers and newcomers launching products.

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Blue Bell kicks off product restocking following recall

Blue Bell Ice Cream is kicking off a five-phase product deployment today and getting its product back on shelves in Texas and Alabama.

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RadioShack gift card court battle nears resolution with $40M settlement

August 27, 2015

Defunct retailer agrees to plan to refund a good number of consumers holding valueless cards.

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Back-to-School: How retailers are tackling consumers' social network activity to engage customers

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

In our final segment of our 10-part Back-to-School series, the focus is on social networks and social influence and how retailers are adjusting marketing…

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Restaurant to customers: Just pay what you think the meal is worth

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

What better experience can a diner have than tallying up their own meal tab?

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Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

by Christopher Hall — w, t

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

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Macy's multi-prong strategy targets boosting in-store, online experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Despite lackluster earnings in the second quarter, the retailer is taking some big strides in next months to regain market footing.

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IPO or no IPO? Top considerations for retailers mulling going public

The IPO landscape is attractive for retailers within special or unique niches, especially for those that can build grassroots buzz and differentiate themselves…

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Zenput plugs in new task-management features to drive consistent store experience

August 18, 2015

Streamlined project management features promise to save time and money.

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Loyalty programs gaining deeper ground with retailers

August 17, 2015

A new report notes big divide between loyalty efforts and mobile marketing, however.

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Say what? A Wheaties beer? Yup, and it’s called HefeWheaties

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Breakfast food retailer delves into a new product line, just like high-end fashion retailer Lululemon. One hint: it comes with foam on top.

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Big Tesla fan in line to get free Model X courtesy of unique referral contest

August 13, 2015

Bjorn Nyland, a rabid Tesla Motors' customer, says he'll offer test rides once he claims his free prize.

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Beauty retailer hits omnichannel strategy head-on

August 12, 2015

Sephora is launching a subscription beauty box service and the move is getting applause from industry watchers.

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Consumers love the personal touch in email marketing

August 12, 2015

Taking time to customize that email strategy can pay off for retailers.

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Back-to-School: Reports reveal what’s hot, what’s not and consumer trends

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Consumer shopping reports reveal some new trends and why consumer activity will be down a bit compared to a year ago.

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Apple taking a bigger bite of watch market than many expected

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The electronics device innovator's Watch was predicted to have some impact on the traditional timepiece-making market, but the actual bite may surprise most…

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Target drops shipping fee to push back-to-school online traffic

August 6, 2015

Shoppers buying school supplies at Target.com will get all items sent free with no minimum purchase requirement for next nine days.

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Rewards program delivers the goods for National Coney Island chain

August 5, 2015

National Coney Island restaurant chain is reaping benefits of a new rewards program.

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