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Marketing News & Media

5 major retail fails from P&G, Macy's, Wal-Mart (and what they teach us)

by Bryan Pearson — President, LoyaltyOne

Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes.

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Guide offers retail email marketing tips, insight

September 13, 2016

Reputation is critical, and quality beats quantity when it comes to successful email marketing.

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Pokémon GO: A retailer's dream, or a network/app management nightmare?

Most retailers take advantage of applications to improve customer engagement. To facilitate wireless coverage for customers using a retailer's mobile app (who…

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Pokémon GO inspires Bloomies' social media omnichannel effort

September 9, 2016

Leading retailer Bloomingdale's is hoping to spark fall season sales with a unique customer engagement effort using social media.

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Consumers loving mobile coupons

September 9, 2016

The number of U.S. adult shoppers using mobile coupons spiked 18 percent in 2015 and is on track to jump another 11 percent by the end of this year. That…

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United Airlines, Freebirds World Burrito share insight on location-based marketing

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

There is a well-worn philosophy when it comes to the real estate industry: Location is everything. The same is true for the retail segment when it comes to…

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Tips for turning a browsing shopper into a buying shopper

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Mobile technology strategy, whether it's launching an app or initiating a coupon program, is a bit trickier for some retailers due to regulatory oversight. Yet…

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Target CMO Jeff Jones takes leave for Uber president role

August 30, 2016

In what is clearly not a great time for a retailer to lose a top EVP, Target CMO Jeff Jones is leaving his executive leadership role to take on the job of…

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Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.

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Amazon, Great Clips share advice for developing a best-in-class mobile experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

When it comes to creating a best-in-class mobile experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping…

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Report: Most retailers not optimizing social media engagement opportunity

August 23, 2016

Social media is becoming increasingly popular among retailers, but 81 percent of those using the platforms to engage customers acknowledge they need help in…

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Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to…

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Retailers aren't texting enough and that's a bad thing

August 12, 2016

Retailers aren't texting as much as they should and it could be hurting the bottom line.

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Google beats Dropbox as small retailers' top favorite technology

August 12, 2016

When it comes to technology tools small and medium retailers love Google. In fact the love grew so much this year it knocked Dropbox out of the top ranking of…

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Petsmart deploys unique musical experience for pets, owners

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Family pets spending time at a Petsmart PetsHotel, as well as their owners, are getting a much more lyrical experience as the retailer is piping in playlists…

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Frank Mayer and Associates debut streamlined display

August 10, 2016

Frank Mayer and Associates Inc. is partnering with Braven Bluetooth to create a display that complements Braven’s new line of outdoor speakers.

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Tips for meeting Generation Z customer expectations

by Molly Wike — Intern, Networld Media Group

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

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If you are not at the table, you’re on the menu

by Chris Petersen — Owner, IMS

Omnichannel is not an option … it's a question of survival.

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What retailers need to know, and expect, about virtual digital technology

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Virtual assistant technologies will gain big traction in the next six years, yet use of virtual digital assistants may be a bit slower within retail for a few…

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Retail beauty player Birchbox gets robust investment infusion

August 4, 2016

Investors are investing $15 million, in the form of a convertible note, in retail beauty startup Birchbox.

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