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Marketing News & Media

GameStop kicks off holiday layaway program

October 2, 2015

The global game retailer GameStop is launching its holiday layaway program and promising to boast the most popular products for consumers.

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Pop-ups: From temporary to trendsetting.

by Ethan Whitehill — CEO, two west inc

Brands are using pop-ups to create eye-catching and exclusive encounters that shake up their customers’ routines and create buzz.

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3 email tasks to tackle before big holiday shopping season hits

With just a week or so to go before consumers start holiday shopping in earnest, retailers need to make sure these email marketing loose ends are tied up

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Will the future of retail be place, purple fairy dust or prime?

by Chris Petersen — Owner, IMS

The battle for core customers is heating up on many fronts

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Couche-Tard aims to refresh, streamline brands

September 25, 2015

The goal is to boost consumer recognition and drive stronger product marketing.

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Macy's targets millennial consumers with a special shopping experience

September 25, 2015

Special shopping section will even boast a 'blow dry bar' in the near future.

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Creating a personal experience: First steps and the best steps

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Experts offer up insight on what to do first in the personalization strategy and how to get started with some simple steps.

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Online personal touch can prove as elusive as finding boat sneakers in the fall

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The personal experience can be missing at even the most tenured ecommerce retailers as a search for white sneakers reveals.

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The Irish are here, the Irish are here and why US retail should be worried

September 23, 2015

Primark sells retail goods very cheap, between 20 to 40 percent less than U.S. stores, and one analyst notes it's not good news the Irish company is now in…

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FTC chief not too happy about Staples-Office Depot deal, claims report

September 23, 2015

Megamerger doesn't seem to have federal regulator support but final decision not due until mid October.

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Creating a personal experience: Misconceptions, why data is a critical element

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the…

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Retailers not too knowledgeable about top shoppers reveals new survey

September 21, 2015

Insightful and useful information on loyal consumers is lacking, reports new study.

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Why it's time to gear up for the big holiday shopping season

September 18, 2015

New survey reveals small businesses should get going on digital strategy to capitalize on holiday sales time.

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Discover the key to creating a 1-to-1 customer experience

Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.

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Amazon Prime membership driving revenue growth, analyst expectations

September 16, 2015

Prime is now becoming a prime source of revenue for the top e-tailer.

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Kroger ramps up data analytics to spur customer, consumer engagement

September 16, 2015

Supermarket chain aims to tap deeper data insight to drive more strategic business efforts.

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Walmart gets its own special retail experience center

September 14, 2015

The showroom and simulated store operations center is focused on helping the world's top retailer drive new ideas and strategies in omnichannel efforts and…

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Costco loses court round in Tiffany ring legal battle

Wholesale retailer under scrutiny for Tiffany ring allegations and Tiffany gets green light from judge to pursue damages.

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General Mills sells iconic Green Giant brand in $765M deal

September 4, 2015

General Mills aims to pay down debt and repurchase shares with net proceeds from sale.

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Sales, profit heading in right direction for Vera Bradley

September 2, 2015

Amidst turn-around strategy, fashion purse-maker beats financial analysts' expectations.

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