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Marketing News & Media

Nordstrom Rack racks up new Canada locations

August 3, 2016

Nordstrom will open off-price retail Nordstrom Rack stores in Calgary and Vaughan, Ontario by spring 2018. The Seattle-based retailer has opened three of its…

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Zimmerman campaign targets consumers suffering from unique fear

August 3, 2016

Zimmerman Advertising has launched a retail campaign for hhgregg, targeting shoppers who struggle with “fear of better options," or FOBO.

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Klosebuy delivers online marketing platform for SMBs

July 25, 2016

The FenDak Group announced that its subsidiary KloseBuy Inc. is releasing a self-administered web and mobile marketing and loyalty platform for businesses come…

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Tips on merging in-store, online retail personalities

One of the biggest issues facing retailers is how to merge in-store personalities with online ones. We're not talking about the same colors and logos and…

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Pokémon Go spurring mall, retail traffic but sales not so much

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Pokémon Go is driving consumers to malls, retail shops and business districts as millions of gamers search for characters in the game.

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CX design firm will read your mind

by Christopher Hall — writer, self

There's a glint of missionary zeal in Jean-Pierre Lacroix's eyes when he talks about the future of store design coming into view on the horizon with an…

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Pizza Hut instant-chats customers

July 13, 2016

Pizza Hut, along with leading SaaS platform tech company, Conversable, said the chain has launched a new Pizza Hut social ordering platform or "chatbot" that…

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Back-to-school study finds parents looking harder for sales, savings

July 11, 2016

It may be nearing mid-summer, but parents are already preparing for the back-to-school/college season in a different way than years past. According to a study…

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Live webinar: How to leverage your company's brand value as promotional incentives

July 11, 2016

Gift cards have remained popular for many years, and recent research by Blackhawk Network reveals that 74 percent of shoppers hope to receive gift cards this…

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Talking With: H2O+ Beauty CEO Joy Chen on relaunching a legacy brand

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

It's been a busy year for the company founded as H2O+, a skincare brand started in 1989, as it’s done a complete relaunch as of this past May. With a new name…

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Amazon pushes voice ordering ahead with Alexa's help

July 8, 2016

Online purchasing via a desktop or smartphone is passe, according to Amazon, which is propelling voice-activated ordering via its Echo device and Alexa's help.

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Why offering more payment options should be a priority for retailers

When making such major life purchases as houses and cars, consumers usually have access to financing. But what happens when they seek flexible payment options…

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Creating a 'phygital experience': Experts offer insight, tips and strategy advice

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

When it comes to technology one steadfast trend is the arrival of new buzzwords and phrases and this year it seems the term ‘phygital’ is the big word when it…

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Video: Retailers dive into technology at Interactive Customer Experience Summit

by Cherryh Cansler — Publisher, FastCasual.com

The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.

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Chipotle is making summer a rewarding time

June 27, 2016

Chipotle is kicking off a new rewards program starting July 1. The Chiptopia Summer Rewards offers free food and bonus rewards for customer visits.

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Burberry delivers an artistic customer experience

June 27, 2016

Shoppers visiting Burberry's London Regent Street store this month enjoyed a personal experience in purchasing pieces from its latest collection.

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Study: Brand loyalty not such a biggie for millennials

June 24, 2016

Retailers will need to do some serious marketing and brand shifting going forward given the biggest consumer base, those millennials, aren't as loyal or brand…

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Amazon opens yet another brick-and-mortar bookstore

June 24, 2016

Portland, Oregon is the latest home for a brick-and-mortar Amazon bookstore.

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Merchants chase Uber for a better mobile customer experience

by Will Hernandez — Editor, NetWorld Media Group

It's no surprise the ride-sharing service comes up a lot during discussions about personalization and customer interaction. That was a topic of conversation…

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Freebirds mobile app aims to enhance customer experience

June 21, 2016

Freebirds, the Texas-based restaurant, is launching a mobile app and rewards program.

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