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Marketing News & Media

Restaurant, retail customer experience leaders headline ICX Summit

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert…

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Toronto retail center aims to make the day for customers

April 8, 2016

A Toronto shopping center is kicking off a new marketing and customer engagement effort and it's all about 'making' the day for consumers.

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Idea boards at Wayfair getting lots of consumer love

April 8, 2016

Consumers are enjoying Wayfair.com's idea board functionality and it's helping the retailer's mobile app revenue stream.

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American consumers are big video, content streaming fans

April 6, 2016

Retailers aiming to engage consumers may want to consider the use of video and streaming content as 70 percent of consumers binge watch TV.

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5 dirty little secrets within Amazon's world domination strategy

by Chris Petersen — Owner, IMS

Planes, trains and ships are just the tip of the icebergs in disruption.

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Returning ecommerce consumers more cart active than new visitors

April 5, 2016

Research reveals dichotomy between new and returning retail customers.

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Kmart is all about the fun in retail customer engagement

Kmart shoppers will notice a few new things in the local store as the company is expanding its strategy to make shopping more fun than ever.

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Amazon expands Dash order options, list includes condoms and Slim Jims

April 4, 2016

Amazon shoppers now have a few more buttons to push to re-order favorite products, whether they're getting low on Slim Jim snacks, fearful of running out of…

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Brick and mortar remains prime experience aspect in building loyalty

April 1, 2016

The initial in-store retail experience is critical in developing customer loyalty.

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Report: Canadian retailers lagging on retail customer experience, meeting consumer needs

Retailers in Canada are not paying enough attention to consumer needs and expectations and need to re-energize their focus on customers.

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Study: Retailers need to retool in-store strategy, embrace the smartphone consumer

March 28, 2016

If they want to survive and succeed today's retailers must embrace the smartphone consumer, revamp the in-store strategy and become a true omnichannel retailer.

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Infographic: Are you using Instagram to attract millennials?

Of Instagram's 40 million monthly users, 90 percent are millennials.

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A beautiful find: How 2 grocers stock relevance through sustainability

by Bryan Pearson — President, LoyaltyOne

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

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Frozen food brand changes up name, store signage, design

March 18, 2016

Canada's M&M Meat Shops is now M&M Food Market as the frozen food brand is making big strides to reinvent its brand.

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Fashion retailer settles FTC charge over fuzzy marketing, ad activity

March 18, 2016

Six months after issuing guidelines regarding proper native advertising a federal agency is settling its first case with a well-known retailer accused of an…

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SXSW Spotlight: The conflict between digital democratization and luxury brands

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

What's the definition of luxury? That's one of the questions brands are facing as the evolving digital landscape shifts yet again.

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Shocker: Some consumers prefer shopping to sex

March 16, 2016

A survey reveals 14 percent of American consumers would rather shop than have sex.

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Olympic gold medalist is Hershey’s new brand ambassador

March 15, 2016

Olympic gold medalist gymnast Shannon Miller is serving as Hershey’s brand ambassador during the Rio 2016 Olympic games.

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4 secrets of customer loyalty from successful retailers

Think about the large retailers who are struggling: Sears, JC Penney, Aeropostale and many others. But it's not the merchandise, locations or prices prompting…

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Study: Retailers must mobilize the brand advocate

March 11, 2016

A retailer's best friend these days may just be the consumer who is loyal and willing to spread good things about the brand.

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