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Marketing News & Media

Traditional coupon offers still dominate, but volume of digital 'clips' continues to climb

November 19, 2014

More than 2 billion coupons were redeemed during the first nine months of 2014.

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Mobile's impact on new product purchases by moms rises 26 percent over 2013

November 18, 2014

With moms on the go, smartphones in hand, the study finds that a majority use their mobile device specifically for shopping while in-store.

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Nielsen: Global perceptions of store brands improve, but share of basket varies by country

November 18, 2014

The Nielsen Global Survey of Private Label polled more than 30,000 Internet respondents in 60 countries to understand how consumer perceptions about…

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MyAFINITI program brings brand-specific offers to AARP members at POS

November 18, 2014

AARP members can now use their membership cards to access the myAFINITI platform, which connects brands, retailers and consumers through targeted…

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The best time for online Black Friday shopping? Wednesday night

November 18, 2014

The online versions of these sales typically start many hours earlier and in some cases days before.

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Social shopping network Retailcommon available now in the US

November 17, 2014

Among the U.S. retailers to use the service at launch are Macy's, Kenneth Cole, Athleta and Payless Shoesource.

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While others discount, Amazon raises prices on Cyber Monday

November 17, 2014

In the 2013 holiday season, while Amazon discounted the most on Black Friday, it then raised prices the most for Cyber Monday.

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Whole Foods testing new interactive tech in Georgia store

November 17, 2014

The installations create an informative, entertaining and streamlined shopping experience, including connecting shoppers more closely to the farmers who…

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LivingSocial adds communication platform for merchants

November 17, 2014

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform.

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Shopping activity rebounded slightly in October, but not enough for year-over-year growth

November 12, 2014

Traffic increased only marginally compared to last year, despite a much better macro-economic environment than last October, and repeat visits were down…

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Nearly half of holiday shoppers say they haven't started yet

November 12, 2014

Bargain hunters are holding out for holiday deals, according to a new NRF survey.

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Half of Americans opposed to stores being open on Thanksgiving

November 11, 2014

Iconic retailer Macy's plans to launch Black Friday shopping at 6 o'clock Thanksgiving evening, down from 8 p.m. last year, and from midnight in 2011. Other…

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ARTS announces major update to data model standards

November 11, 2014

The ARTS Operational Data Model is a retail-specific roadmap that allows a company to plan how it organizes and uses its transaction data.

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Coupons.com, Samsung partner on mobile deals

November 10, 2014

Shoppers can now add Coupons.com's Card Linked Offers via their Samsung Wallet for automatic redemption at checkout.

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Survey says holiday shoppers will spend more of their budget in-store than online

November 10, 2014

Respondents with incomes less than $100,000 spend more of their total holiday budget in-store than those with higher incomes, 54 percent versus 46 percent.

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'Tis the season for insane pricing strategies

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In times of heavy discounting, retailers are ignoring the power of convenience.

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Gamifying your loyalty program: Five tips for a good hand

by Bryan Pearson — President, LoyaltyOne

Gamification is among the buzziest trends in loyalty marketing these days, and while it can be a compelling tool for early engagement, its effectiveness…

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How retailers can turn Big Data into real insights

Most of the data you're looking for is already in place; it's just a matter of going beyond spreadsheets to find it.

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Three-quarters of consumers plan to use their mobile for holiday shopping this year

November 5, 2014

According to a new survey, 82 percent plan to spend the same amount or more on holiday spending as compared to last year, while just 18 percent plan on scaling…

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IBM releases holiday shopping forecast, predicts 15-percent growth

November 5, 2014

The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8 percent, followed closely by Thanksgiving with a projected increase of…

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