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Marketing News & Media

Study says brand absence 'makes the heart grow fonder'

May 22, 2014

New research from marketing agency Momentum Worldwide says that people in countries with long-established consumer spending power — Japan, the U.K. and…

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Google overtakes Apple as most valuable brand

May 21, 2014

Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159 billion…

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How data design can take the pain out of purchases

by Bryan Pearson — President, LoyaltyOne

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.

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Is Olapic a vision for the future of multi-channel retailing?

by Chris Petersen — Owner, IMS

Retailers can now create "look books" from consumer photos in real time.

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Phablet users big on social, engage most with ads in the evening

May 20, 2014

Opera Mediaworks has released a study on phablet users that identifies how their media consumption habits differ from those of smartphone and tablet users, as…

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Making data-driven decisions with your POS

by Chris Allen

Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.

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Five steps for staging a successful pop-up shop

Many pop-up shops are thrown together at the last minute, and often, it shows.

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Home Depot announces hurricane preparedness clinics

May 15, 2014

The Home Depot has announced its second annual Hurricane Preparedness Workshops, a single-day effort to prepare residents in storm prone regions for the…

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Ten questions every retailer must ask in order to survive

by Chris Petersen — Owner, IMS

It's not what you know ... it's what you don't know that could be hurting your business.

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New RSR report finds the potential in retail emails

May 14, 2014

In a new report available today, “Retail’s Email Moment: How Personalization Can Revitalize Retailers’ Email Strategy,” RSR Research analysts Nikki Baird and…

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Paytronix upgrades mobile features for restaurant platform

May 14, 2014

Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries.

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Why big data is big news for retailers

by Clare Evans

Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.

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Square adds feedback feature to digital receipts

May 13, 2014

Square has announced the launch of Square Feedback, a new product that the company says turns digital receipts into a powerful channel between buyers and…

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New survey explores Millennials and how they view loyalty programs

May 13, 2014

PunchTab, a omni-channel engagement and insights platform, has released a new study on Millennial purchase behavior among fashion brands and retailers.

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NRF says retail sales were unchanged in April

May 13, 2014

Despite nicer spring weather, consumers tempered their spending in the month of April. According to the National Retail Federation – the world's largest retail…

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Shelfbucks, Bazaarvoice incorporate product reviews, ratings into beacon-based mobile solution

May 12, 2014

Shelfbucks Inc., provider of an iBeacon-based promotion platform for retail stores, has announced its collaboration with Bazaarvoice Inc. to deliver a higher…

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Easter shift, warmer weather pushed consumer spending growth up in April

May 12, 2014

First Data Corporation has released its First Data SpendTrend analysis for April 1, 2014 through April 30, 2014, compared to April 2, 2013 through May 1, 2013.

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Grocery Manufacturers Association responds to 'Fed Up' movie

May 9, 2014

The Grocery Manufacturers Association today released the following statement from President and CEO Pamela G. Bailey in response to the film “Fed Up:” 

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How new top-level domains will impact retail

The Internet will be facing its biggest makeover yet as branded domain names like .nyc, .shop and .tiffany enter the fray.

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How to be smart in a world of dumb retail mistakes

by Kristen Gramigna — Chief Marketing Officer, BluePay

There are no "magic bullets" that will instantly transform your retail store into a customer magnet. But there are steps you can take to avoid sabotaging…

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