Marketing News & Media
US households plan to spend an average of $538 on holiday gifts
November 4, 2014
About 8 percent of consumers say they plan to spend more this year on holiday gifts, while approximately 32 percent plan to spend less. The remaining 6…
read nowRetailers preparing for surge in online shopping with re-focused shipping calendar
November 3, 2014
Nearly eight in 10 (78.8 percent) retailers surveyed will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least a week…
read nowWalmart enters the fray as holiday price war heats up
October 31, 2014
Walmart bracing for competition at least as bad as last year's holiday season, when heavy discounting depressed earnings across the retail industry.
read nowRalph Lauren takes over Harrods displays using mobile proximity tech
October 30, 2014
The brand is striving to connect with shoppers via their smartphones by offering exclusive and interactive content as well as an out-of-hours opportunity to…
read nowSwirl intros ad exchange for mobile marketing
October 27, 2014
Company's product enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they…
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Inside the new Kohl's Yes2You reward program
by Bryan Pearson — President, LoyaltyOne
Yes2You Rewards is a currency-neutral customer loyalty program that rewards at a rate of 5 percent on spending in-store and online. The Wisconsin-based…
read nowFirst Data launches Perka retail beacon platform
October 23, 2014
Merchants placing the beacon near the store entrance or point of sale can sync the beacon with their Perka mobile loyalty program.
read nowSpinDing launching game-based marketing platform for retailers, brands
October 23, 2014
The game was originally launched in 1992 on a kiosk network that reached more than 4,000 supermarket locations. The company said it is relaunching the game and…
read nowNeiman Marcus partners with POPSUGAR on luxury box
October 23, 2014
Media firm POPSUGAR has announced its second annual collaborative holiday gift box with specialty retailer Neiman Marcus. According to the companies, the…
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Retail in 2015: The age of uncertainty
by James Bickers — Editor, Networld Alliance
Results of a new survey show a disconnect between what customers say they want, and what retailers think they want.
read nowTarget announces plans for 2014 holiday season
October 22, 2014
In addition to free shipping on all online orders through Dec. 20, Target said it now has more than 65,000 items available for "buy online, pickup in-store.…
read nowSwirl launches mobile ad exchange
October 20, 2014
According to the company, Swirl’s platform enables retailers and brands to reach consumers with highly relevant content and offers delivered to their…
read nowSimon Malls implementing Ziploop mobile shopping app
October 17, 2014
According to the company, Ziploop provides shoppers with an effortless way to organize their shopping activities across all devices, at home or on the go.
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Nine common mistakes that can wreck your retail business
by Bob Phibbs — CEO, The Retail Doctor
You can't always blame your company's hard times on the economy or the competition. Sometimes, it's a lack of focus on the fundamentals.
read nowAmerican Eagle Outfitters says beacons are driving better sales
October 15, 2014
American Eagle customers received a message upon entering the store, offering a small incentive for visiting the fitting rooms. Resulting data showed the…
read nowStudy says consumer satisfaction with supermarkets is very high
October 14, 2014
The research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.46 on a five-point scale, where five…
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Don't let 'holiday creep' ruin your retail story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
On the surface, holiday creep may not seem like a problem for retailers, but when you take a closer look, you can see how this phenomenon contributes to the…
read nowSeptember spending shows slight retreat from August
October 14, 2014
Following a summer in which spending growth hit several year-long highs, September spending slowed slightly when compared to August numbers.
read nowOnline holiday shopping to be more influenced by social media this year
October 10, 2014
Survey results show 36 percent of shoppers intend to buy gifts via their mobile device, up 29 percent from last year, and 49 percent will make purchases based…
read nowSeptember retail sales fall short
October 10, 2014
Traffic decreased substantially compared to last year and last month. However, healthier economic conditions and less government disruption led to significant…
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