Marketing News & Media
Jimmy Choo parent co. selects Amplience media platform
May 9, 2014
Amplience, a provider of rich media production technology for e-commerce, announced that Labelux, a global provider of high-end lifestyle brands, has selected…
read nowMother's Day revenue set to grow 3 percent this year
May 7, 2014
The time of year dedicated to pampering mom is quickly approaching and Americans are expected to splurge on gifts for Mother's Day. Market research firm…
read nowSkuRun launches proximity marketing tool for c-stores
May 7, 2014
Start-up company SkuRun has announced the availability of its flagship product EnaBLE, an end-to-end mobile marketing platform that it says will help…
read nowReport says imports are more 'Made in America' than label reveals
May 6, 2014
Imported products sold in the United States from clothing to cars contain far more U.S. parts or other content and value and support significantly more…
read nowDuane Reade rolls out major app update, tests iBeacons
May 6, 2014
Duane Reade, the largest drugstore chain in New York City, has released the first update to its app for iPhone including the integration of iBeacon for 1…
read nowNordstrom Rack launches integrated online/mobile shopping site
May 6, 2014
Seattle-based Nordstrom, Inc., announced it has launched nordstromrack.com, a new e-commerce site and mobile app, built on a shared platform with HauteLook…
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Why loyalty tiers no longer rank
by Bryan Pearson — President, LoyaltyOne
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.
read nowCheese maker Castello brings a pop-up store, and an Iron Chef, to NYC
May 2, 2014
Artisan cheese maker Castello announced it is opening a pop-up store today in New York City's SoHo neighborhood. The store will be open through July 6.
read nowReport says less than two-thirds of retailers use push messaging
May 2, 2014
Mobile marketing analytics firm OtherLevels has released a study that looks at how the top Internet retailers are using mobile messaging.
read nowShoppers happy to share personal information if there's a reward
May 1, 2014
Recent data from fashion shopping app Snapette, a business unit of PriceGrabber, shows that shoppers want to exchange personal demographic and shopping…
read nowGroupon launches bulk shopping service
May 1, 2014
Groupon has announced the debut of an online bulk-shopping service called Groupon Basics, which enables customers to stock up and save money on more than 10…
read nowSurvey says 60 percent of consumers will purchase Mother's Day gifts online
April 30, 2014
Online shopping platform PriceGrabber has released the results of its 2014 Mother's Day Shopping Survey, revealing how families will celebrate mothers this…
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The rise of the millennial and what it means for retail
by Clare Evans
Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win…
read nowMother's Day spending expected to reach $20 billion
April 29, 2014
After splurging on tablets and smartphones, beauty supplies, apparel and jewelry for mom last year, consumers this year will celebrate Mother's Day keeping…
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Loyalty limelight: Lancôme Elite Rewards
by Bryan Pearson — President, LoyaltyOne
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…
read nowPriceSpider where-to-buy service expands into new markets
April 29, 2014
PriceSpider, an online retail marketing service provider, has announced expanded availability of its Where-to-Buy services. Previously available in the…
read nowDeloitte: Digital influences more than $1 trillion in retail store sales
April 28, 2014
Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to a new study from Deloitte…
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Walmart: Pricing perseverance or insanity?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"Wal-Mart rolls out 'Black Friday-like' spring sales event to drum up sales." The St. Louis Post-Dispatch headline raises the question, does perseverance pay…
read nowTealium joins MarketLive Connect program
April 28, 2014
E-commerce platform MarketLive today announced that Tealium, a provider of enterprise tag management technology, has become an exclusive partner of MarketLive…
read nowSears update connects shoppers with store associates, crowdsources Q&A
April 24, 2014
Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app…
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