Half of Americans plan to start online holiday shopping earlier this year

September 23, 2014

Overall, 70 percent of Americans consider shipping options to be an important factor in the shopping experience compared to 66 percent in 2013. Also, one-third…

Survey explores upcoming priorities for online retailers

September 23, 2014

Retailers identified a renewed focus in marketing efforts, investing in tools with greater data capture and analytical capabilities.

Why it's time to retire the concept of generations

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

For marketers, labeling a target market as "millennials" or "boomers" makes as much sense as grouping all the Capricorns together and targeting them.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Understanding the lifetime value of a loyal customer

by Bryan Pearson — President, LoyaltyOne

It is a business practice so long-standing it is practically a cliché. Companies fall all over themselves to woo new customers, but once they get them, they…

Why the Alibaba IPO is a golden opportunity for online retailers

For online retailers, Alibaba’s enormity is a good illustration of the vast size and opportunity presented by Chinese e-commerce, which has recently been…

More than half of Americans are unhappy with their loyalty programs

September 17, 2014

Ninety-three percent of U.S. consumers said the type of reward offered is a “very important” or “somewhat important” factor in their decisions to join a…

Mood Media activates location-based technology in 75,000 locations

September 17, 2014

Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the Presence signal activated, clients…

More than 60 percent of consumers are increasing their online shopping activity

September 15, 2014

The SmartFocus survey also reveals a significant age-related gap in digital shopping preferences. Nearly half of all millennials spend more time shopping…

August retail sales increased 0.5 percent

September 12, 2014

When combined with revisions to July, August sales indicate a consistent improvement in consumer confidence and spending but run contrary to August's…

Study finds retailers cautiously optimistic about 2014 holiday sales

September 11, 2014

The most significant shifts for retailers in the 2014 holiday season can be found in omnichannel, which is changing the landscape for companies and impacting…

Toys"R"Us unveils its holiday marketing plans

September 10, 2014

Free online layaway, an enhanced loyalty program are among the new strategies for the toy retailer.

iPhone mobile payment option opens up opportunity for marketers

by Brenda Rick Smith — Editor, Networld Media Group

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Twitter adding a 'Buy' button

September 8, 2014

The initial partnership consists of deals with Burberry, DonorsChoose and GLAAD, and also with a variety of big names in entertainment, including Brad Paisley…

Mastering customer retention using data

According to global consulting firm Bain & Company, it costs six to seven times more for an organization to acquire a new customer than to keep an existing one.

Catalina acquires load-to-card digital coupon firm Cellfire

September 8, 2014

The company currently delivers millions of digital coupons every week with a reach of 22,000 stores nationwide.

IBM unveils back-to-school online shopping numbers

September 8, 2014

Overall, U.S. retail online sales for August were up more than 11 percent as compared to the same period last year.

Roundtable: Experts talk digital customer engagement

by Christopher Hall — w, t

Four digital signage and in-store merchandising experts talk about the customer engagement challenges facing retailers ahead of this year's DSA event.

Walmart's web efforts leave much in store

by Bryan Pearson — President, LoyaltyOne

Walmart created some buzz when it announced plans to personalize its online shopping experience, but the news failed to address the white elephant that is…

Target also adding shopping via Instagram

August 29, 2014

Just days after Nordstrom announced that it was partnering with Curalate to allow its customers to shop via the social network Instagram, Target announced that…