Survey says Amazon Prime price increase has hurt the brand

March 18, 2014

Last week, Amazon announced a price hike for its Prime program, which gives members free two-day shipping and access to a burgeoning library of streaming…

Don't forget, every situation has a story

by Andrew Sharpe — Retail Strategist, BRANDSPANK

A few weeks ago, my wife started to search online for a trampoline for our kids. Our girls have been wanting a trampoline for quite some time, and so my wife…

Millennial marketing lessons from Jimmy Fallon

by Jeff Fromm — Executive Vice President, Barkley

How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…

Sephora launches Beauty Board social shopping platform

March 13, 2014

Sephora has announced the launch of Beauty Board, its new social shopping platform designed to engage clients through beauty images and allow them to post…

Report says Target dropped prices 20 percent during data breach

March 13, 2014

360pi, which actively monitors millions of products from hundreds of retailer websites, today announced that according to its price intelligence data, Target…

Yelp launches in Mexico

March 13, 2014

Online reviews site Yelp Inc. today announced the availability of Yelp Mexico. Yelp's free iPhone and Android applications will be available as well as its…

RetailMeNot updates coupon app

March 13, 2014

Digital coupon distributor RetailMeNot has announced an update of its free RetailMeNot coupons app for iPhone and Android users.

Big data: Personalizing the customer experience in real time

Delivering a personalized customer experience is taking on new dimensions to address tectonic shifts in buying patterns.

Report: Average holiday retail ad only engaged 6 percent of consumers

March 12, 2014

Advertising consultancy Communicus has revealed the findings of its 2013 holiday advertising research. A Communicus study of retailers' holiday 201…

If our data is currency, who is the bank?

by Doug Stephens — President, Retail Prophet Consulting

If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find…

How Chevy wins at storytelling

by Jim Joseph — President, Lippe Taylor

For years now, those of us in marketing have been talking about storytelling ... wrapping your brand message into a compelling consumer story that will draw…

South American retailer opts for retail analytics platform

March 11, 2014

Symphony EYC has announced that Medellin, Colombia-based Almacenes Flamingo, one of the largest retail chains in South America, has selected the Symphony EYC…

SXSW: Retail innovation in the age of the customer

Discussions about how customers interact with brands gave way to how brands have a lot to learn from entrepreneurial retailers.

How and why price discounts impact customer experience

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…

60 percent of Millennials willing to share personal info with brands

March 7, 2014

With consumer privacy at the forefront of the nation's collective consciousness, given the recent Target data breach and ongoing NSA spying scandal, new Mintel…

Cold weather put a chill on retail revenue in February

March 6, 2014

Retail analytics firm Euclid has released its monthly retail benchmark report to analyze shopper activity and behavior during the month of February. This…

Tipping points in an economy of one

by Bryan Pearson — President, LoyaltyOne

From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining…

Pursway announces patented purchase influence tech

March 4, 2014

Big data analytics firm Pursway has announced the availability of its purchase influence targeting tools, MyPIVO (Purchase Influence Value Order), fastPIVO and…

As Millennials get nostalgic, so do brands

by Jeff Fromm — Executive Vice President, Barkley

Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they're also approaching the age where they start to…

Survey highlights winning, losing holiday pricing strategies

March 3, 2014

Retail consultancy 360pi has announced its findings on the 2013 holiday shopping season following its "Retail's 2013 Holiday Winners & Losers" webinar.