#CONNECTsummit14: Jack Philbin on mobile marketing best practices

During this year's CONNECT Mobile Innovation Summit, Vibes CEO Jack Philbin led the opening panel on the future of mobile and what it means for retail.

#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

#CONNECTsummit14: Using Big Data to give customers what they want

The big message from this year's CONNECT Mobile Innovation Summit was not about retailers and restaurants deciding if mobile should be part of their digital…

Nordstrom adds Instagram shopping

August 26, 2014

Nordstrom Inc. announced that it is partnering with Curalate as the first company to launch Like2Buy, a platform that it says will enable a more seamless…

Artisan expands mobile marketing automation capabilities

August 26, 2014

Mobile marketing firm Artisan has announced the availability of in-app messaging capabilities, which it says are integrated into its Mobile Experience…

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Seven critical questions required for business decision precision

by Chris Petersen — Owner, IMS

Today's retail stakes are too high for "lies, damned lies, and statistics."

Diane von Furstenberg testing 'clickable/actionable' videos on Facebook

August 21, 2014

The shopping-via-video experience allows customers to make a purchase by clicking on individual items within the video.

Bond Brand Loyalty Announces New Executive Vice President of Client Services to Lead Accelerated Growth of North American Business

Bond Brand Loyalty (formerly Maritz Canada and Maritz Loyalty Marketing), North America's leading Brand Loyalty Agency, today announced the addition of Rob…

ChannelAdvisor publishes new Multichannel E-Commerce Study

August 20, 2014

Study finds that 90 percent of retailers surveyed are selling on marketplaces, 64 percent are using digital marketing.

Back-to-school shoppers still wrapping up shopping lists

August 20, 2014

Coupon usage is growing among back-to-school and college shoppers.

ShopSavvy gives consumers expanded retailer tracking

August 19, 2014

Company updated mobile app to give consumers the ability to track sales from their favorite brands and merchants.

PassMarket, NCR Silver connect to enhance mobile shopping experience

August 14, 2014

The iMobile3 PassMarket mobile app provides customers with rewards, offers, gifting, messaging, store locator and payment features to simplify the shopping…

New Balance uses live omnichannel event to promote its latest running-shoe launch

by Greg Sharpless

August 14, 2014

Footwear manufacturer New Balance is partnering with Oregon-based Brandlive to produce a four-day series of online and in-store video events, all designed to…

Nordstrom launches give-back brand Treasure&Bond

August 11, 2014

Five percent of net profits will support nonprofits that empower women and girls.

Epicurious using beacons for in-store experiences

August 8, 2014

Swirl beacons installed in retail shopping locations throughout North America will be used to trigger delivery of value-added lifestyle content and…

CONNECT Summit to delve into the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event.

Study finds that digital coupons positively affect brand and loyalty

August 7, 2014

Nearly 7 in 10 consumers surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68 percent also say that coupons…

TouchStore aims to engage in-store shoppers on their mobile devices

August 6, 2014

TouchCommerce has announced its newest solution, TouchStore, which it says enables retailers to enhance the omni-channel shopping experience for in-store…

Five disruptive retail trends to watch for

by Kristen Gramigna — Chief Marketing Officer, BluePay

Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.