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Marketing News & Media

March retail benchmarks: Traffic and engagement down from last year

April 8, 2014

In-store retail analytics firm Euclid today released its monthly retail benchmarks report analyzing shopper activity and behavior during the month of March.

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A boutique approach to loyalty, in four steps

by Bryan Pearson — President, LoyaltyOne

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals.

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Study finds retailers shifting biggest share of marketing budgets to mobile

April 8, 2014

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a new study by Yes…

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Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

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Fluid acquires social CRM platform 8thBridge

April 7, 2014

Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation…

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Coupons.com adds ability to load digital coupons onto credit cards

April 7, 2014

Coupons.com Inc. announced it has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons…

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Five steps to a shopper-centric discovery experience

Online retailers need to put the person back in personalization.

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Consumers say personalized interactions with brands drive purchase decisions

April 3, 2014

According to new research from Accent Marketing Services, the key to repeat customers is personalized communication from brands after purchases. Accent…

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OfferPipe simplifies mobile card-linked offers

April 2, 2014

TranSend, a provider of infrastructure software to the payments industry, has announced the launch of OfferPipe, a new mobile card-linked offers marketing…

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Selling into dead markets

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I'm sure you're wondering, "Who in the world would do that?" More people than you might imagine. Here's what triggered this post.

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Privacy-friendly location-based marketing: Giving customers the control

Crafting a non-invasive location policy is key to keeping customers from opting out of push messaging or location awareness.

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Mobiquity releases SDK for mall-based beacon network

March 28, 2014

Mobiquity Technologies has announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity…

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Sears launches Now and Here fast-fashion format, online fashion show

March 27, 2014

Sears has announced today the launch of Now and Here, a fast fashion shop available in Sears stores across the country, on Sears.com and shopyourway.com.

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Teen Vogue research explores social media and how Millennials shop

March 26, 2014

In order to understand how social media influences the ways millennials shop, Teen Vogue has identified the role social plays in driving beauty and fashion…

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Retailers of the future: Innovative retailers take on the Amazon juggernaut

Going up against Amazon's Goliath can be challenging for the more David-sized specialty retailers.

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Merchant Warehouse acquires gift, loyalty provider Opticard

March 26, 2014

Merchant Warehouse, a provider of payment technologies, has announced the acquisition of Opticard, a provider of gift and loyalty programs for organizations…

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What not to do when you lose a customer

by Bob Phibbs — CEO, The Retail Doctor

A business owner's worst nightmare is learning they've lost their best customer.

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Duane Reade to push out weather-related prompts, coupons to New Yorkers

March 21, 2014

Duane Reade, New York City's largest drugstore chain, part of the Walgreens family of companies, and Poncho, a personalized weather-forecasting service that…

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Meijer adds features to its mPerks digital program

March 21, 2014

Meijer has announced added features for its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly…

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Retail roundtable: What could Radio Shack have done differently?

Is this once-great retailer going to go the way of Circuit City?

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