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Marketing News & Media

The rise of the millennial and what it means for retail

by Clare Evans

Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win…

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Mother's Day spending expected to reach $20 billion

April 29, 2014

After splurging on tablets and smartphones, beauty supplies, apparel and jewelry for mom last year, consumers this year will celebrate Mother's Day keeping…

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Loyalty limelight: Lancôme Elite Rewards

by Bryan Pearson — President, LoyaltyOne

Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…

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PriceSpider where-to-buy service expands into new markets

April 29, 2014

PriceSpider, an online retail marketing service provider, has announced expanded availability of its Where-to-Buy services. Previously available in the…

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Deloitte: Digital influences more than $1 trillion in retail store sales

April 28, 2014

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to a new study from Deloitte…

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Walmart: Pricing perseverance or insanity?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

"Wal-Mart rolls out 'Black Friday-like' spring sales event to drum up sales." The St. Louis Post-Dispatch headline raises the question, does perseverance pay…

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Tealium joins MarketLive Connect program

April 28, 2014

E-commerce platform MarketLive today announced that Tealium, a provider of enterprise tag management technology, has become an exclusive partner of MarketLive…

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Sears update connects shoppers with store associates, crowdsources Q&A

April 24, 2014

Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app…

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Coupons.com launches new retail marketing platform

April 24, 2014

Coupons.com Inc. has unveiled Retailer iQ, a targeting and analytics platform for grocery, drug and mass merchandisers that the company says fundamentally…

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11 compelling mobile stats every retailer should pay attention to

by Chris Allen

Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats…

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RetailMeNot secures mall partnership

April 22, 2014

Digital coupon marketplace RetailMeNot has announced it reached a strategic partnership agreement with Chicago-based General Growth Properties, Inc., a real…

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Three things you need to know about Amazon's price strategy

In March, Amazon changed prices on an average of 15-18 percent of its assortment every day, and this number is growing.

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Upstream Commerce unveils real-time pricing tool

April 21, 2014

Upstream Commerce has announced its Dynamic Pricer, which provides retailers the capability to automatically control and change their pricing in real time…

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Three steps to retail loyalty programs that connect with customers

by Fred Thompson

We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is…

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Target expands subscriptions program

April 18, 2014

Earlier this week, Target announced a massive expansion of its Target Subscriptions program, which debuted quietly in September. Initially limited to…

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Why in-queue merchandising matters (infographic)

The waiting line is a golden opportunity to reach consumers, but restraint and proper design are key.

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Pulsate launches beacon-based marketing platform

April 17, 2014

Pulsate announced it has launched an end-to-end marketing platform for the physical world. The startup provides a cloud platform and its own micro-context…

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Omnico releases study on Millennial shopping behavior

April 17, 2014

Global retail technology firm Omnico Group has released results from its latest national primary research campaign revealing that consumers are increasingly…

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Mobile messaging platform Outspoken adds Passbook support

April 16, 2014

Outspoken, a B2C mobile messaging company, has announced the expansion of its mobile marketing platform to support the Apple Passbook application. According to…

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Egging for the bigger basket

by Lisa Biank Fasig — Director, JZMcBride and Associates

The saying goes that you've got to crack a few eggs to make an omelet, but this year coloring a dozen eggs may crack your budget.

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