NRF reports retail sales up in March

April 14, 2014

Warmer spring weather spurred continued consumer spending and activity this March. According to the National Retail Federation, March retail sales, which…

When it comes to loyalty marketing, sometimes less really is more

by Fred Thompson

Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty…

Report says U.S. retail sales topped $4.5 trillion in 2013, outpaced GDP growth

April 10, 2014

Total retail sales in the U.S. topped $4.53 trillion in 2013, and e-commerce accounted for a significant portion of that growth, up 16.9 percent in 2013 — or…

How to ensure a symbiotic mobile marketing strategy

A brand's app and mobile wallets create a cross-pollination effect that's unrivaled for driving consumer engagement.

HSN, Disney announce marketing partnership

April 9, 2014

Entertainment and lifestyle retailer HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies, "Maleficent,…

ScanLife app joins SessionM mobile loyalty network

April 9, 2014

Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for…

Consumer spending on Easter forecast to reach nearly $16 billion

April 9, 2014

According to NRF’s new Easter Spending Survey conducted by Prosper Insights & Analytics, the average American celebrating the holiday will spend an average…

Sephora bringing 'experiential beauty environment' to Coachella music festival

April 8, 2014

Sephora Collection, exclusive beauty sponsor of the 2014 Coachella Valley Music and Arts Festival, has announced that it will be hosting The Sephora Collection…

March retail benchmarks: Traffic and engagement down from last year

April 8, 2014

In-store retail analytics firm Euclid today released its monthly retail benchmarks report analyzing shopper activity and behavior during the month of March.

A boutique approach to loyalty, in four steps

by Bryan Pearson — President, LoyaltyOne

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals.

Study finds retailers shifting biggest share of marketing budgets to mobile

April 8, 2014

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a new study by Yes…

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

Fluid acquires social CRM platform 8thBridge

April 7, 2014

Fluid, a digital shopping software and services company, announced that it has acquired 8thBridge, an on-demand provider of social discovery, curation…

Coupons.com adds ability to load digital coupons onto credit cards

April 7, 2014

Coupons.com Inc. announced it has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons…

Five steps to a shopper-centric discovery experience

Online retailers need to put the person back in personalization.

Consumers say personalized interactions with brands drive purchase decisions

April 3, 2014

According to new research from Accent Marketing Services, the key to repeat customers is personalized communication from brands after purchases. Accent…

OfferPipe simplifies mobile card-linked offers

April 2, 2014

TranSend, a provider of infrastructure software to the payments industry, has announced the launch of OfferPipe, a new mobile card-linked offers marketing…

Selling into dead markets

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I'm sure you're wondering, "Who in the world would do that?" More people than you might imagine. Here's what triggered this post.

Privacy-friendly location-based marketing: Giving customers the control

Crafting a non-invasive location policy is key to keeping customers from opting out of push messaging or location awareness.

Mobiquity releases SDK for mall-based beacon network

March 28, 2014

Mobiquity Technologies has announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity…