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Marketing News & Media

Retail digital ad spending to reach record levels in 2013

November 27, 2013

Bolstered by growing e-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending more rapidly this year…

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A retailer's Thanksgiving prayer

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

With Black Friday grabbing more headlines than the Thanksgiving holiday itself, I thought it would be worthwhile examining what a retailer's prayer would…

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Understanding the Mobile Location Analytics Code of Conduct

Retailers can comply with best practices for customer privacy while still ensuring the best holiday shopping experience.

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Two-thirds of holiday shoppers say rewards points will influence where they buy

November 26, 2013

One-third of holiday shoppers will be buying gifts for themselves this year, while spending the rest of the budget on friends and family. This is one of the…

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Holiday creep: One-fourth of Black Friday shoppers plan to start on Thanksgiving evening

November 26, 2013

Online shopping site PriceGrabber has released results of its 2013 Black Friday and Cyber Monday Survey, revealing trends for one of the most competitive…

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1 in 4 consumers will spend at least half of the workday shopping online on Cyber Monday

November 25, 2013

Are you planning to get some holiday shopping done at work on Cyber Monday? If so, you are not alone. According to recent surveys by digital coupon destination…

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Cabela's to continue first-in-line Black Friday promo

November 25, 2013

Cabela's Incorporated announced it will present gifts to the first 600 shoppers in line at each of its U.S. retail locations Friday, Nov. 29.

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Why customer loyalty isn't a 10-step process

Many have tried, but you can't develop a simple 10-step list for building loyalty. 

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Retail Gift Card Association releases Holiday Gift Card Trend Tracker Survey

November 21, 2013

The holiday shopping season is just around the corner and to kick it off, the Retail Gift Card Association has released the results of its Holiday Gift Card…

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Survey of retail executives shows mixed sentiment for the holiday season

November 21, 2013

Retailers may be making their (inventory) lists and checking them twice this holiday season. A new retail outlook survey from CIT Group Inc., a provider of…

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Focus! But on what?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Many of the most successful people I know attribute a great deal of their success to their ability to focus their time, effort and energy. The question is, how…

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Survey shows that a majority of consumers will shop online for the holidays

November 20, 2013

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that 30 percent of shoppers say the ease, speed, and low prices…

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Eyeview 'Black Friday Booster' helps retailers send hyper-local video ads

November 20, 2013

Eyeview, a provider of personalized digital video advertising solutions for brand marketers, has announced a new solution to help retailers promote Black…

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Mintel's senior retail and apparel analyst releases Black Friday comments

Ali Lipson gives a roundup of recent retail news, and her thoughts on the impact for US retailers this holiday season.

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NRF reports October sales growth of 2.5%

November 20, 2013

Positive retail sales numbers in the month of October point to a good holiday sales season ahead. According to the National Retail Federation — the world's…

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Shopkick goes live with Apple's iBeacon at Macy's

November 20, 2013

Shopping app shopkick announced that today it deploys the first Apple iBeacon-based presence signal at any major retailer. ShopBeacon transmitters are now live…

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Mobile ads that combine location with profile data see 10 percent increase in click-through

November 19, 2013

By adding strong data insights such as audience profiles and mobile search behavior to details about a consumer's location, mobile marketers can amplify the…

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46% of consumers plan to make fewer trips to retail stores this year

November 19, 2013

As consumers become more digitally connected than ever, savvy shoppers are using their mobile device to find the best deals for the holidays. The online…

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Acosta Mosaic Group introduces Shopper Solutions agency

November 19, 2013

Acosta Mosaic Group has announced the launch of its retail design agency Shopper Solutions. The newly formed agency is a combination of AMG's retailer-facing…

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Half of holiday shoppers plan to shop online more this year than last

November 19, 2013

According to a study released today by market research company Lab42, half of holiday shoppers plan to shop online more this holiday season compared with last…

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