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Marketing News & Media

REI plans 10 stores in 2024

February 2, 2024

Outdoor retailer REI Co-op plans to open 10 stores this year. Locations finalized for summer launches include Glendale, Arizona and Rancho Mirage, California.

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3 strategies to maximize return on retail media networks

by Parrish Chapman — Sr. Director, Enterprise Retail Sales Key Accounts, Samsung Electronics America

By merging digital displays with retail media networks, in-store signage becomes a new channel to create a connected shopping experience, captivate shoppers…

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Majority of retailers looking to invest in new customer loyalty tech

January 31, 2024

A hefty number of retailers and businesses, 89%, are planning to invest in new customer loyalty tech and strategies to improve the customer experience this…

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Creating retail omnichannel experiences for Gen Alpha

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Gen Z was the digital native consumer. Gen Alphas are digital ninjas that are early to adopt and leverage the latest tech and that means a big pivot for…

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Consumers like email when it comes to promotions

January 25, 2024

A good number, 75%, of consumers want promotional messages via email yet 20% will lose trust in a brand, or unsubscribe, if the emails land in the spam folder.

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Lifestyle brand Saucony debuts challenge-driven experience

January 24, 2024

Performance running lifestyle brand Saucony has launched the Marathumb Challenge, a branded experience to help users "outpace doom scrolling," with physical…

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Gift card spend bouncing back

January 23, 2024

Gift card spending is bouncing back with 69% of consumers buying the same amount of gift cards or more in 2023 compared to 2022.

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Crate & Barrel launches shared registry program

January 22, 2024

Crate & Barrel has debuted a shared registry program that allows couples and individuals to create one dream registry given access to Crate & Barrel…

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Revamping in-store customer engagement: Making shoppers feel ‘something spectacular’

by Geoffrey Boal — Vice-President Client Services, Match Retail

In today's retail environment, personalization is no longer a luxury; it's a necessity.

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American Airlines redesigns reward program with updates

January 16, 2024

American Airlines has updated and redesigned it AAdvantage rewards program.

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Lowe’s launches MyLowe’s rewards loyalty program for DIYers

January 16, 2024

Lowe's has launched a loyalty program aimed at the do-it-yourself customer.

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Monday best customer message day of the week

January 15, 2024

When it comes to a SMS marketing campaign retailers may want to focus on one specific day of the week — Monday.

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BJ’s Wholesale Club opens in North Jacksonville, Florida

January 15, 2024

BJ's Wholesale Club now has a location in North Jacksonville, Florida, and the store marks the brand's 242nd club.

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Leverage post-purchase tech to build lifelong fans

by Ken Rapp — CEO, Blustream

With cost-effective product ownership technology, retailers can stay competitive, get more from their customer acquisition costs, and create meaningful…

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Men’s Wearhouse opens store in Bala Cynwyd, PA

January 11, 2024

Men's Wearhouse has opened a store in Bala Cynwyd, Pennsylvania, just outside the Philadelphia metro area.

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Chatmeter Unveils the Future of Reputation Management with Launch of Pulse AI: Signals

Multi-location businesses have traditionally used keyword-matching sentiment analysis and Net Promoter Score surveys to get a surface-level understanding of…

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How retailers can make brick-and-mortar consumers' first choice

by Sam Vise — CEO and Co-founder, Optimum Retailing

By “surprising and delighting” customers, adding amenities, and incorporating treasure hunts into stores, retailers can deliver exceptional in-store…

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AI ranks high on retail CX 2024 predictions

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to 2024 retail customer experience leaders expect AI to play a starring role given its prominence in 2023.

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A look at 2023 trends and what’s ahead in 2024

by Lori Bruss — VP of Marketing, Speedeon

Data is key for better understanding your target audience and with the right data — consumers will be less inclined to hit the dreaded unsubscribe link and run…

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Improving the post-purchase experience to ensure customer retention

by Sara Krypel — PR, commercetools

This holiday season, retailers should focus on three key enhancements to the post-purchase experience to keep their customers loyal and avoid revenue loss due…

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