Marketing News & Media
Influencers may not be so influencing this holiday season
December 21, 2023
Blanket influencer endorsements for products could potentially harm sales in the last week of holiday shopping, according to a Storyblok survey that polled…
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Macy’s window offers interactive Christmas carol experience
December 20, 2023
There's more to do then standing in awe at Macy's New York store window displays this holiday season.
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Uber offers up Grinchmas kit boasting AR tech
December 19, 2023
Looking to get your favorite Grinch a unique holiday gift?
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Fontainebleau Las Vegas resort launches rewards program
December 19, 2023
Luxury resort and casino Fontainebleau Las Vegas has announced Fontainebleau Rewards, a tiered loyalty program in which members earn exclusive benefits.
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Shoppers say scent, music make shopping enjoyable
December 15, 2023
When it comes to the retail shopping environment a good number of consumers, 85%, say scent helps create a enjoyable in-store experience and 70% say the same…
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Swarovski debuts largest-ever flagship
December 14, 2023
Luxury jewelry retailer Swarovski has opened the doors to its largest ever flagship and the store is on New York's Fifth Avenue.
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Experience key to how retailers should prepare for the holiday season
by Ken Colbert — General Manager, DiveShop360
This year, a majority of Americans (92%) say they would rather receive experiences over physical gifts, setting the tone for what retailers can expect in the…
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A Retailer’s Guide to CX Optimization
Discover how successful retailers are improving CX, and come away with a clear understanding of the strategies they have for creating personalized and…
Presented by NICE
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Hardware chain taps Upside for digital customer engagement
December 7, 2023
The Aubuchon Company, a fourth-generation family-owned hardware chain is teaming up with Upside, a digital marketplace, to offer cash back opportunities and…
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Gift cards trends to ring in the New Year
by Jason Wolfe — Founder and CEO, The Wolfe Companies
Gift Card Granny’s 2023 survey shares the latest trends in gift card usage and retail preferences.
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Party City launches digital party planning experience
December 5, 2023
Party City is now home to Party + Marketplace, a digital party planning experience that offers Party City products with local vendor services.
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Best Buy joins DoorDash commerce platform
December 1, 2023
Electronics retailer Best Buy is now on the DoorDash commerce platform.
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12 days of Christmas gifts hit an all-time price high
December 1, 2023
If the gifts cited in the "Twelve Days of Christmas" song are on the holiday buying list this year be prepared to spend more than ever.
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Brick, Click, & Beyond: Dissecting Retail’s Hurdles and Designing the Ultimate CX Blueprint
Winning in today’s rapidly evolving retail landscape requires an urgent understanding of critical challenges in both brick-and-mortar and online sectors and…
Presented by NICE
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5 ways QR codes can drive virtualization in the retail customer experience
by Sharat Potharaju — Founder and CEO, Beaconstac
Retailers are embracing virtualization as a strategy to seamlessly merge the digital and physical presence, creating a harmonious customer experience that will…
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Vending machine offers products in exchange for marketing survey
November 23, 2023
Beauty products are available at a recently installed vending machine on the top floor of the Kichijoji Tokyu Department store in Tokyo in exchange for filling…
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What retailers are closed on Thanksgiving?
November 21, 2023
Once upon a time Thanksgiving was celebrated not only for a bountiful spread on the table but as the kickoff time for the infamous Black Friday sales at nearly…
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How to reach Gen Z for success and customer loyalty
November 20, 2023
The APC Gen Z study found that Gen Z has five top demands from businesses and brands and the list includes rewards.
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Newegg debuts ‘group buy’ special deal feature
November 17, 2023
Electronics retailer Newegg has launched a 'group buy' program to reward members who join forces to unlock special daily deals.
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7-Eleven debuts merch, Gold Pass perk
November 17, 2023
7-Eleven is in the holiday spirit as the convenience store brand is launching merchandise, from gifts to home accessories, as well as a perk to its 7NOW Gold…
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