POPAI research: digital window signage increases footfall

December 18, 2007

Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.

More gift cards going unredeemed

December 17, 2007

A Consumer Reports survey conducted in October found that among people who received a gift card during the 2006 holiday season, 27 percent of them left one or…

Let your customers break (fresh) bread

December 13, 2007

If Ron Wilkinson has his way, consumers are about to acquire a taste for very, very fresh bread. His Bread Bakery, a 7-foot-tall, 4-foot-wide machine, churns…

JCPenney launches 'Know Before You Go' campaign

December 13, 2007

If you can't beat 'em, integrate 'em: JCPenney recently unveiled a new initiative on its Web site, "Know Before You Go," aimed at bringing the online and…

The planning puzzle

by James Bickers — Editor, Networld Alliance

For technology, intelligent planning makes all the difference.

Snag shoppers with self-service

Self-service is a key part of any smart multi-channel strategy.

Nike opens first NikeID Studio

December 10, 2007

Nike recently opened its first "NikeID Studio" in London, following similar installations in New York City, Paris and Osaka. The concept connects the in-store…

GameStop opens 'tournament center'

December 10, 2007

The Escapist: GameStop has announced the opening of its first combined store and "tournament center" in San Jose, Calif. The location is 4,000 square feet in…

The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well in-store media is working.

Brand appeal in the auto showroom

Digital signage is a powerful tool for car dealers.

November chain store sales rise 3.5 percent

December 5, 2007

International Council of Shopping Centers: U.S. chain store sales for November grew 3.5 percent year on year, according to ICSC's index. The gain was the…

Optical boutique turns heads — literally

by James Bickers — Editor, Networld Alliance

Eyewear provider uses creative digital signage to catch the customer's eye.

Survey: Luxury shoppers prefer Amazon.com

December 3, 2007

Display & Design Ideas: Unity Marketing found that the Internet ranked as one of the top three shopping venues in 12 out of 14 luxury goods categories.

Magic Johnson: Urban a 'major opportunity' for retailers

December 2, 2007

International Council of Shopping Centers: Ethnic consumers in inner cities and other urban areas may not have the fat wallets of their suburban counterparts…

Staples improves the experience for online shoppers

November 19, 2007

With its online channel a critical part of its growth strategy, Staples needed a commerce platform that would support and fuel its online business growth …