Marketing News & Media
'The year of digital media' for NCR
by Tracy Kitten — Editor, AMC
NCR touted 2008 as the year of change for self-service.
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Innovation in experience design 'the last frontier'
April 13, 2008
Business Week: Innovation in product design has lost its meaning and, therefore, its value. But there is still one frontier that remains wide open: experience…
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Making multi-channel make sense
by James Bickers — Editor, Networld Alliance
Creating consistent experiences is crucial.
read nowConsumer needs to be the central focus of multi-channel retail
April 9, 2008
Retail Week: Multichannel retailing should be about allowing customers to access your services in whatever form they find easiest, while continuing to act as…
read nowShopperDNA gauges effectiveness of in-store marketing
April 9, 2008
Progressive Grocer: Marketing and sales management consulting firm Cannondale Associates has developed an analytical process and methodology for successfully…
read nowInaugural Customer Experience Summit announced
April 6, 2008
WASHINGTON, D.C. — The inaugural Customer Experience Summit, co-hosted by RetailConnections and by Cathy Hotka & Associates, will take place August 17-19…
read nowNeuromarketers study shopper brainwaves
April 2, 2008
Display & Design Ideas: Companies wanting to know more about what's going through consumers' minds as they shop their stores needn't rely solely on video…
read nowNanonation to showcase iPhone applications at Self-Service Expo
April 2, 2008
LINCOLN, Neb. — Nanonation will demonstrate new applications for digital signage and kiosks utilizing Apple's iPhone and iPod Touch at the Self-Service Expo…
read nowNew guide offers advice on planning for digital signage
April 1, 2008
LOUISVILLE, Ky. — Digital Signage Today has published a new how-to guide for those planning for a digital signage network deployment. The guide is titled…
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GlobalShop goes green
by James Bickers — Editor, Networld Alliance
Designed-in technology, green products this year's big emphases.
read nowDigital Signage Today answers your burning questions in new guide
March 27, 2008
LOUISVILLE, Ky. — Digital Signage Today has spoken with numerous experts in the digital signage industry and published "Digital Signage: Frequently Asked…
read nowDigital Signage Today publishes exclusive industry survey
March 26, 2008
LOUISVILLE, Ken. — Digital Signage Today has published "Digital Signage: The State of the Art and the Promise for the Next Five Years," an exclusive 77-page…
read nowMacy's explores local focus
March 25, 2008
Advertising Age: Peter Sachse, like many marketers before him, is doing a tricky balancing act: trying to find the perfect mix of national and local. Some 1…
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Grocers turn to 'in-store theater' to attract shoppers
March 23, 2008
The Age (Australia): Supermarket customers can now get ready for a show in the shopping aisle. As the battle for the grocery dollar becomes more intense…
read nowIkea experience builds extreme brand loyalty
March 23, 2008
The Spokesman Review: Of all the home furnishers out there, none offers a comparably multifaceted experience to Ikea. Inexpensive bedding, tables and kitchen…
read nowSocial media moving into the in-store marketing mix
March 20, 2008
Advertising Age: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing…
read nowStudy: U.K. retailers not embracing multi-channel
March 19, 2008
LONDON — A new study by Foviance and RXPerience reveals that only a handful of retailers are managing to integrate their various sales channels effectively…
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