GlobalShop: Day 1 news roundup

by James Bickers — Editor, Networld Alliance

March 17, 2008

CHICAGO — Today was opening day for GlobalShop 2008, the 16th installment of the trade show devoted to store design, visual merchandising and in-store…

Personas connect retailers, shoppers

by James Bickers — Editor, Networld Alliance

Fictional customers can lead to real-world improvements.

AOL launches paperless coupon program

March 12, 2008

DULLES, Va. — AOL has launched Shortcuts, its free service for paperless online coupons. The first retail partner to endorse the program is The Kroger Co., the…

Harris poll: Consumers expect retailers to know their preferences

March 10, 2008

Advertising Age: A Harris Interactive poll finds that a whopping 95 percent of people believe it is at least somewhat important that companies know "who I am…

Kroger testing wireless coupons

March 9, 2008

Advertising Age: Five top package-goods manufacturers are using mobile phones in an effort to revive the art of coupon redemption. Procter & Gamble…

StreamGuys unveils IP-based ad insertion for in-store audio

March 5, 2008

LAS VEGAS — At this year's Digital Signage Expo, Barix AG of Switzerland, StreamGuys Inc. of Northern California and MOH Technologies AG, a partner of Barix…

Survey reveals shift in customer loyalty drivers

March 3, 2008

Display & Design Ideas: For the first time in 11 years all but two of the 57 categories tracked in the annual Brand Keys Loyalty Engagement Index have…

Grabbing shoppers by the nose

by James Bickers — Editor, Networld Alliance

Intentional use of scents can profoundly impact the customer experience.

U.S. retailers just beginning to understand customer experience, report says

by James Bickers — Editor, Networld Alliance

February 27, 2008

Forrester Research has published "The State of Experience-Based Differentiation," a summary of its recent survey of 287 customer experience decision-makers…

C-store signage network focuses on scalability, measurement

February 25, 2008

A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need…

Opinion: the shopping experience can be more important than the product

February 24, 2008

Advertising Age: Nordstrom executives long have made it their business to do whatever is necessary to please the consumer — everything from stocking every…

Elf Yourself visitors skyrocket

by James Bickers — Editor, Networld Alliance

What value did it actually bring to OfficeMax?

Welch's testing 'lickable ads'

February 13, 2008

Wall Street Journal: Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking…

Up close and personal

February 12, 2008

Becoming familiar with customers builds lasting loyalty.

Inserts more influential than TV ads

February 11, 2008

BALTIMORE — Vertis Communications announced the tenth anniversary of its proprietary Vertis Customer Focus study, which has been analyzing the key trends…

Peter Luckett: 'Banish the bland'

Innovative grocer shares tips on building a great customer experience.

Borders analyzes efficacy of its email coupon program

February 10, 2008

Stores: Kevin Ertell, vice president of e-business at Borders Group, wanted a clearer understanding of how behavior differed between "coupon seekers" (shoppers…

Four key principles for retail store design

February 10, 2008

Inside Retailing (Australia): Brian Walker, who consults with retailers under the moniker "The Retail Doctor", has published four key elements of effective…

Wal-Mart countdown clocks mark the minutes to digital TV deadline

by James Bickers — Editor, Networld Alliance

February 10, 2008

On February 17, 2009, analog televisions in the United States will no longer be able to pick up over-the-air signals. Research done by the Nielsen Company says…

Healthnotes program shown to increase shopper satisfaction, drive sales

February 6, 2008

PORTLAND, Ore. — Healthnotes announced results of an in-store test conducted by an independent firm showing that the company's "Fresh Ideas" program drives…