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Marketing News & Media

Putting the 'world' in Wincor World

by Tracy Kitten — Editor, AMC

Steady growth, innovation mark German firm's annual self-service show.

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Brand-sponsored events boost purchase intent

January 28, 2008

BrandWeek: A new survey shows in-person events can boost purchase intent by as much as 52 percent. According to the report, released this month by the…

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Interactivity 'the future of customer service'

January 22, 2008

Nikki Baird with Retail Systems Research identified three areas of investment that retailers have eyes on for the coming year: cross-channel care, mobility and…

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Green shoppers drive larger baskets

January 22, 2008

Progressive Grocer: A new study, performed by Catalina Marketing in conjunction with the FMI Sustainability Task Force, found that when one nonfood green…

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Spanning the gap

January 22, 2008

How do you get Millennials and Baby Boomers to shop in the same store?

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Aligning the signs

by James Bickers — Editor, Networld Alliance

January 22, 2008

Digital signage is a powerful tool for in-store marketing, if it's designed to work with your other marketing efforts.

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NRF 08: emphasis on 'green'

by James Bickers — Editor, Networld Alliance

Retail's Big Show saw a major emphasis on the environment.

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Ben Stein speaks at NRF

by James Bickers — Editor, Networld Alliance

Actor/economist gives state-of-the-economy address to retailers.

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KAON hardware gives insight to pre-purchase behavior

January 14, 2008

NEW YORK — Kaon Interactive Inc., creators of 3-D interactive sales and marketing solutions, has announced the analytical capabilities of the Kaon v-OSK, a…

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StoreXperience converts mobile phones into personal shopping assistants

January 14, 2008

NEW YORK — StoreXperience, a provider of mobile shopping solutions for retailers, brands and consumers, has introduced a new solution, the StoreXperience easy…

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Kroger testing paperless coupons

January 13, 2008

Forbes: Some grocery chains are trying paperless, or digital, coupons. Kroger Co. is partnering with Procter & Gamble Co. to offer paperless discounts for…

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IBM unveils results of new retail loyalty survey

January 13, 2008

NEW YORK — IBM unveiled a new survey of 19,000 U.S. consumers which found that across multiple retail segments, only 21 percent of consumers are advocates for…

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ARTS releases SOA blueprint for retail

January 13, 2008

NEW YORK — The Association for Retail Technology Standards, the standards division of the National Retail Federation, announced the release of the SOA…

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Marketers experimenting with digital signage

January 9, 2008

Promo: Borders is not the only retailer discovering what behemoths like Wal-Mart already know: In-store TV is a smart way to talk to customers. The networks…

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IBM unveils new retail software architecture

January 9, 2008

ARMONK, N.Y. — IBM announced the IBM Retail Integration Framework, an enterprise software architecture designed to help retailers accelerate the…

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Digital signs, original content coming to Wal-Mart Canada

January 8, 2008

LONDON, Ontario — EK3 Technologies Inc., a digital merchandising firm, has announced an original in-store program recently launched in Wal-Mart Canada stores.

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NRF to focus on tech beyond the store

Show looks at relationship between retail, emerging technology.

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U.S. retail sales rise 14 percent after the holidays

January 2, 2008

Reuters: Post-holiday discounts and shoppers redeeming gift cards helped boost retail sales 14 percent for the last full week of December, according to data…

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Apparel brand loyalty 'a thing of the past'

January 1, 2008

Sify: For a brief while, apparel brands seemed to think they could ride on brand equity alone and consumers would lap up anything. Not anymore. With so many…

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Retailers rebound from disappointing holiday

December 27, 2007

Business Week: After the most disappointing holiday sales season in five years, retailers are turning to "desperation discounting" to rescue bleak holiday…

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