Marketing News & Media

Marshalls debuts experiential social club

October 23, 2023

Marshalls is launching an experiential social club to give women access to resources, tools and community to help achieve ambitions and boost self-worth.

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Caleres taps Bluecore for digital, customer-centric transformation

October 20, 2023

Footwear retailer Caleres is deploying the Bluecore shopper identification and customer movement solution across its brand portfolio in an effort to help…

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Walmart closing for Thanksgiving Day

October 18, 2023

For the fourth year straight Walmart is closing stores for the Thanksgiving holiday this year.

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Creating an engaging customer experience with an authentic brand voice

by Fara Haron — Regional CEO, Majorel

Although a seemingly straightforward task, selecting a voice to represent your company takes time and thought. With more options arriving every day…

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C-store chain RaceTrac launches first EV charging station

October 16, 2023

RaceTrac, an Atlanta-based convenience store chain with more than 570 stores throughout the Southeast, has introduced its first electric vehicle charging…

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Mastering the back-to-school season by focusing on agile inventory management

by Kristin Naragon — Chief Strategy & Marketing Officer, Akeneo

For brands and retailers, connecting the online and in-store shopping experiences can boost sales and build brand loyalty into the future.

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Toys R Us flagships expanding, rollouts include airport, cruise ships

October 11, 2023

Toys R Us is heading to a U.S. airport, cruise ships and expanding its physical store footprint nationwide in 2024.

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The continuing challenges of office coffee service

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

In this episode of the CX Innovators podcast, Charlie Ray of Ray Coffee Service explains that what’s popular with customers today may not be tomorrow, and how…

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Amazon Prime Big Deal Days may beat Cyber Monday but not Prime Day

October 9, 2023

Amazon's second big sale this year, Prime Big Deal Days, may well beat Cyber Monday in terms of consumer activity but it likely won't be Amazon's first big…

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Wawa planning 40 stores with Kentucky expansion

October 6, 2023

Wawa, a convenience retail chain, pans to open 40 stores with its expansion into Kentucky in the next eight to 10 years.

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Loyalty programs paying off for c-stores

October 5, 2023

A convenience store loyalty program can deliver a 12% higher check, and loyalty members, across any rewards program.

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Need a checkup? Hit up Costco

October 4, 2023

Costco is offering an online health checkup for under $30 thanks to a partnership with direct-to-consumer healthcare marketplace Sesame.

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How AR glasses will revolutionize the buying experience in physical retail environments

by Ari Grobman — CEO, Lumus

AR has the potential to transform how and why we make payments and buy certain items, simplifying processes and virtually eliminating the need to take out our…

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50% of consumers frustrated with rewards, loyalty programs

October 3, 2023

Half of U.S. reward program members are feeling increased frustration at the lack of choice in how they receive their rewards and more than a third are feeling…

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TikTok: Crafting a successful shopping experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

For brands whose primary audience overlaps significantly with the typical TikTok user, the platform could potentially be a primary touch point.

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Crayola teams with Kohl’s on merch collection

October 3, 2023

Crayola, the crayon giant, is teaming with Kohl's on a merchandise collection called Crayola x Kohl's that will be available only on Kohl's site and in stores…

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Customer-centric holiday campaign strategies for a cookie-less future

by Randi Amorusi — VP of Client Success and Marketing, Whereoware

By pivoting the focus toward fostering customer loyalty, accumulating first-party data, and crafting personalized experiences, retailers can not only navigate…

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