Marketing News & Media
Young consumers hitting TikTok for holiday shopping
November 6, 2023
More than a third of consumers, 36%, plan to use TikTok for holiday shopping this year.
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Ulta Beauty piloting smart vending machines in 10 U.S. stores
November 3, 2023
Ulta Beauty is testing smart vending machines within 10 stores across the U.S. via a partnership with SOS.
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Target launches pre-Black Friday deals
November 2, 2023
Target is running four weeks of pre-Black Friday deals that kicked off Oct. 29 and run through Thanksgiving weekend.
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Overstock.com changing corp name to Beyond Inc.
November 2, 2023
Overstock.com, which bought Bed Bath & Beyond in late June and rebranded as Bed Bath & Beyond, is now changing its corporate name to Beyond, Inc.
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Shoe Carnival taps Amplience and boosts conversions, revenue, customer experience
October 31, 2023
Shoe Carnival, a family footwear retailer, has increased conversions and revenue, enhanced marketing campaign efficiency, improved customer experience and team…
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Amazon taps Gen AI to drive creative ad imagery for brands
October 31, 2023
Amazon Ads has launched image generation in beta, tapping generative AI, to help brands create more creative lifestyle imagery aimed at boosting ad performance.
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JCPenney launching Black Friday deals early
October 31, 2023
JCPenney's holiday marketing strategy is all about making the holiday count and enjoying every moment.
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Mens retailer Harry Rosen debuts loyalty program
October 30, 2023
Retailer Harry Rosen, which sells menswear, has launched a new loyalty program called Club Harry.
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Decoding Gen-Z: 5 rules for retail success
by Daniel Brown — Editor, Networld Media Group
Perhaps no generation in history has been more discussed, courted and feared as Gen Z. But what makes this group of consumers tick, and how can companies…
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Top consumer trends for marketers this holiday season
Kassi Socha, director analyst in the Gartner Marketing practice, shares insight on how marketers can adjust to the changing landscape in retail for not only…
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Dardanos’s Shoes launches rewards program
October 26, 2023
Family-owned footwear and accessories retailer Dardano's Shoes has launched a loyalty program called Dardano's Rewards.
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Lowe’s Black Friday deals launching early
October 26, 2023
Black Friday, typically the day following Thanksgiving, is taking place early at Lowe's as the home improvement retailer is launching Black Friday deals…
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Netflix launching retail destinations
October 25, 2023
Netflix plans to open retail designations next year in the U.S. offering entertainment fans experiences as well as food and merchandise.
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Southwest enhances Rapid Rewards program
October 24, 2023
Southwest Airlines Co. is enhancing its loyalty program, Rapid Rewards, making it easier to earn tier status, awarding A-List preferred members with up to two…
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Chatmeter Named to Inc.’s Second Annual Power Partner Awards
Inc. Business Media announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting…
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Stop & Shop debuts coupon access kiosks
October 23, 2023
Stop & Shop Supermarket Co., based in Quincy, Massachusetts, has installed coupon kiosks called Savings Stations at select stores where shoppers can…
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Marshalls debuts experiential social club
October 23, 2023
Marshalls is launching an experiential social club to give women access to resources, tools and community to help achieve ambitions and boost self-worth.
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Caleres taps Bluecore for digital, customer-centric transformation
October 20, 2023
Footwear retailer Caleres is deploying the Bluecore shopper identification and customer movement solution across its brand portfolio in an effort to help…
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Walmart closing for Thanksgiving Day
October 18, 2023
For the fourth year straight Walmart is closing stores for the Thanksgiving holiday this year.
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Creating an engaging customer experience with an authentic brand voice
by Fara Haron — Regional CEO, Majorel
Although a seemingly straightforward task, selecting a voice to represent your company takes time and thought. With more options arriving every day…
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