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Marketing News & Media

Retailers view CGI, 3D imagery as crucial for sale success

December 23, 2022

A hefty number of retailers, 88%, say product imagery is critical to their 2022 holiday e-commerce success and 91% have confirmed the positive impact of great…

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Trends hitting grocers in 2023

December 23, 2022

Come 2023 grocery shoppers will pay more for delivery and the days of free delivery will end.

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Why retailers need to speak to customers, don’t just name them

For many brands, personalized CX has amounted to replacing the customer's name within a boilerplate message, and that's it. Now it's time to offer unique…

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3 ways retailers can appeal to millennials this holiday season

by Marc Mezzacca — President, CouponFollow

It's time retailers gained a better understanding of the shopping habits of millennials.

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Digital-first Gen Zers are all about the physical store

December 21, 2022

Digital-first Gen Z consumers still want to shop inside a store even though they rely heavily on technology for managing their lives.

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Consumers want personal communication but split on definition

December 20, 2022

Three in four consumers, 75%, say communication that makes them feel valuated is a top or most important factor when doing business with a brand.

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Positioning your business to win the new year

The holidays are upon us, but the post-holiday season is also rapidly approaching. Here are five strategies to ensure your business is ready for the…

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Amazon launches in-app shopping experience

December 12, 2022

Amazon is debuting Inspire, an in-app shopping experience that offers customers a new way to discover ideas, explore products and shop from content from brands…

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Furniture retailer taps AR tech to drive customer interactions

December 9, 2022

Fatboy, a furniture retailer, is tapping CGTrader technology for a unique AR Lens for promoting products and branding as well as driving online customer…

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Activewear brand launches New York City flagship

December 9, 2022

Southern-California-inspired activewear brand Vuori has opened its first New York City flagship, in the SoHo area at 106 Spring Street.

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Arizona mall home to library vending machine

December 9, 2022

Shoppers at The Mall at Sierra Vista in Sierra Vista, Arizona can now get library books from a glassfront vending machine provided by the Sierra Vista Library…

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Target revamps store format with community, sustainability in mind

December 8, 2022

Target is debuting larger-format stores that provide more space for same-day fulfillment services, a more open layout and localized elements.

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Social media top discovery channel for young consumers

December 8, 2022

When it comes to discovering international brands, young consumers, millennials and the Gen Z population, turn to social media.

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Consumers love personalization yet wary of data privacy

December 8, 2022

Consumers appreciate personalization when it comes to marketing but have concerns about data privacy.

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Family Dollar lowering prices

December 5, 2022

Just about a year after its parent company, Dollar Tree, hiked prices to $1.25 for items, Family Dollar aims to reduce prices to grab greater consumer…

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Nike launches Web3 digital experience

November 29, 2022

Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual…

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Gap jumps onto Amazon

November 28, 2022

Gap clothing and accessories are now selling on Amazon for customers in North America.

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If conversational commerce isn't a priority retailers may be saying goodbye to customers

by Savinay Berry — EVP Product and Engineering, SHIFT Communications

Conversational commerce matters as customers expect to reach retailers when and how they want.

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Optimizing personalized customer service to build loyalty beyond the holiday season

For retailers the holidays are the epitome of a love/hate relationship — the lines are long and customers can get impatient, but consumer spending is also at…

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Mastercard data predicts 15% retail sales growth on big sale day

November 21, 2022

Black Friday will be a bountiful sales day for retailers if a Mastercard SpendingPulse study projection hits the mark.

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