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Marketing News & Media

Dick’s Sporting Goods kicks off holiday hiring

October 5, 2022

Dick's Sporting Goods plans to hire nearly 9,000 seasonal employees for the holiday season.

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Why retailers need to get personal with conversational commerce

by Laura Apel — Senior Vice President Marketing, Mitto

An omnichannel marketing strategy is key to a marketing campaign’s success. Here are a few tips retailers can leverage when laying out their strategies.

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Rite Aid reports $5M in losses in recent quarter

October 3, 2022

Shoplifting cost Rite Aid $5 million in its most recent quarter, with its New York stores taking the hardest hit.

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Shoppers hungry for discounts, digital shopping

September 29, 2022

The COVID-19 pandemic has altered consumer shopping in two major ways: Consumers have a greater love for digital commerce and they're on the hunt for discounts.

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Don’t let inflation be the Grinch who steals Christmas

by Courtney Hilbert — Sr. Director, Analytics, Merkle

Here is a three-step plan that can help make a retailer's marketing strategy merry and bright.

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3 experts share predictions for 2022 holiday retail sales season

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

With so much economic turmoil, and shoppers flowing back into stores, the 2022 holiday sales season is likely not to be typical in any manner.

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Walmart launches immersive experiences

September 27, 2022

Walmart is launching two immersive experiences in the metaverse platform Roblox.

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Amazon 2nd Prime Day Oct. 11-12

September 26, 2022

Amazon will hold its second Prime Day sales extravaganza Oct. 11-12.

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Why retailers need a conversion rate optimization program

September 26, 2022

Retailers seeking to drive sales and boost customer loyalty need an effective conversion rate optimization program for both physical and online stores. It can…

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How To Turn Your Stores into Super Converting Stores For Holiday Season

Retailers work hard to understand what kind of store experience they're delivering for their valued shoppers. To be ready for the holiday shopping season…

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Christmas Tree Shops opens Florida store

September 15, 2022

Christmas Tree Shops has opened a store in Estero, Florida.

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Retailer Showcase expands Massachusetts footprint

September 13, 2022

Showcase, a retailer and product developer based in Canada, has expanded its footprint to Massachusetts with the launch of five stores.

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Black Friday: Taking advantage of high consumer engagement for future wins

by Michael D. Fisher — CEO, 3radical

Black Friday presents a critical opportunity for brands and retailers to expand their customer base. A key to success is turning Black Friday shoppers into…

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Why c-stores need to boost the loyalty factor

September 13, 2022

There's been a 47% increase in use among c-stores since fall 2021, with prepared food and groceries the most popular purchases.

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Target teams with FAO Schwarz on toy marketing strategy

September 12, 2022

All Target store toy departments will feature more than 120 toys from FAO Schwarz as part of a multi-year deal between the two retailers.

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Online eyewear retailer deploys ‘fast frame’ for speedy delivery

September 12, 2022

Online eyewear retailer Zenni is deploying "Fast Frame," a speedy delivery service that puts glasses in customers' hands in 24 hours or less.

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Free webinar offers insight on how to convert shoppers into buyers

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In a free one-hour webinar, on Sept. 20 at 2 p.m. EST, HeadCount CEO and founder Mark Ryski will detail why conversion rate optimization is a valuable approach…

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Coca-Cola engages with consumers via a guessing game

September 9, 2022

In launching a series of limited-time-only beverages the Coca-Cola Co. is taking a unique approach to luring customers to taste test and try the products…

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Walmart bumps up Sam's Club membership fees

September 7, 2022

Walmart is increasing its Sam's Club membership fees, for both tiers, come Oct. 17.

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Midwest grocer sees loyalty boost with Birdzi Visper 2.0 deployment

September 7, 2022

Coborn's, a Midwest grocer, is seeing an increase in customer loyalty after deploying Birdzi's Visper 2.0 solution that helps retailers and grocers create…

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