Marketing News & Media
Digital-first Gen Zers are all about the physical store
December 21, 2022
Digital-first Gen Z consumers still want to shop inside a store even though they rely heavily on technology for managing their lives.
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Consumers want personal communication but split on definition
December 20, 2022
Three in four consumers, 75%, say communication that makes them feel valuated is a top or most important factor when doing business with a brand.
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Positioning your business to win the new year
The holidays are upon us, but the post-holiday season is also rapidly approaching. Here are five strategies to ensure your business is ready for the…
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Amazon launches in-app shopping experience
December 12, 2022
Amazon is debuting Inspire, an in-app shopping experience that offers customers a new way to discover ideas, explore products and shop from content from brands…
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Furniture retailer taps AR tech to drive customer interactions
December 9, 2022
Fatboy, a furniture retailer, is tapping CGTrader technology for a unique AR Lens for promoting products and branding as well as driving online customer…
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Activewear brand launches New York City flagship
December 9, 2022
Southern-California-inspired activewear brand Vuori has opened its first New York City flagship, in the SoHo area at 106 Spring Street.
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Arizona mall home to library vending machine
December 9, 2022
Shoppers at The Mall at Sierra Vista in Sierra Vista, Arizona can now get library books from a glassfront vending machine provided by the Sierra Vista Library…
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Target revamps store format with community, sustainability in mind
December 8, 2022
Target is debuting larger-format stores that provide more space for same-day fulfillment services, a more open layout and localized elements.
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Social media top discovery channel for young consumers
December 8, 2022
When it comes to discovering international brands, young consumers, millennials and the Gen Z population, turn to social media.
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Consumers love personalization yet wary of data privacy
December 8, 2022
Consumers appreciate personalization when it comes to marketing but have concerns about data privacy.
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Family Dollar lowering prices
December 5, 2022
Just about a year after its parent company, Dollar Tree, hiked prices to $1.25 for items, Family Dollar aims to reduce prices to grab greater consumer…
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Nike launches Web3 digital experience
November 29, 2022
Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual…
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Gap jumps onto Amazon
November 28, 2022
Gap clothing and accessories are now selling on Amazon for customers in North America.
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If conversational commerce isn't a priority retailers may be saying goodbye to customers
by Savinay Berry — EVP Product and Engineering, SHIFT Communications
Conversational commerce matters as customers expect to reach retailers when and how they want.
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Optimizing personalized customer service to build loyalty beyond the holiday season
For retailers the holidays are the epitome of a love/hate relationship — the lines are long and customers can get impatient, but consumer spending is also at…
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Mastercard data predicts 15% retail sales growth on big sale day
November 21, 2022
Black Friday will be a bountiful sales day for retailers if a Mastercard SpendingPulse study projection hits the mark.
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3 ways collecting consumer data boosts customer experience
by Sai Koppala
Here are actionable steps retailers can take to encourage consumers to share data and then make good use of that data over the long term.
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Twitter isn’t just for the super young consumer
November 18, 2022
When it comes to Twitter activity, more than one in five U.S. consumers, 22.9%, are using the social media platform, according to statistics from Numerator.
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Target, TD Bank extend credit card partnership
November 10, 2022
Target is expanding its U.S. credit card partnership with TD Bank through 2030. The bank is the exclusive issuer of Target's co-branded and private label…
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Sustainability top consumer priority
November 10, 2022
More than three-quarters of consumers believe it's important for a brand to highlight eco-practice data online, and if it's missing, a majority will look…
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