Marketing News & Media
Amazon sweetens subscription offerings
November 8, 2022
Amazon is expanding its music and podcast universe to its Prime subscription members without requiring any additional cost.
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Victoria’s Secret acquiring AdoreMe to drive inclusivity
November 7, 2022
Luxury lingerie retailer Victoria's Secret is buying a rival, AdoreMe Inc., in a $400 million cash deal in order to expand beyond being viewed as a sexy wear…
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Amazon advertising expands options for grocery, CPG with omnichannel metrics
November 1, 2022
Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…
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How Millennials and Gen Z Are Changing the Future of Customer Service
Customer loyalty is changing: Brands need to keep up with and exceed customer expectations more than ever, especially for younger generations. The main…
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Target, Kohl’s, Best Buy not open on Thanksgiving Day
October 28, 2022
Target is the latest retailer to decide not to open stores on Thanksgiving Day.
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Target, Apple expand product collaboration
October 27, 2022
Target is expanding its product collaboration with Apple in more than tripling Apple's products and accessories at its stores. Apple products can now be found…
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Making it 'rein' this holiday season with data-driven personalization
by Julio Lopez — Senior Director of Strategy, Retail Practice Lead, Movable Ink
Here are some strategies retailers can leverage to ensure a successful holiday season that don’t rely on slashing prices and promotions.
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Circle K teams with cannabis vendor for store sales
October 26, 2022
Convenience retailer Circle K is teaming up with marijuana company Green Thumb Industries to sell cannabis at Circle K stores in Florida in 2023.
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5 shopper experience essentials for Black Friday
by Peter Messana — CEO, Searchspring
Here is a checklist of five shopper experience essentials retailers need to win Black Friday.
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Live streaming sales strategy catching retailers, brands attention
October 21, 2022
Live streaming shopping, which is a big retail sales approach in China, is starting to take root among U.S. brands and retailers as not just a way to spur…
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TikTok mulling warehouses, broadening retail sales footprint
October 19, 2022
Social media platform TikTok, which has about 80 million U.S. users and sells products from TikTok creators and merchants, is looking to expand its warehouse…
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CX strategies to adapt to consumer changes in an economic downturn
One of the most important things retailers can do in times of economic downturn is to avoid a knee-jerk reaction that will cause customers to lose trust and…
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Kroger buying Albertsons for $20B
October 14, 2022
The two top U.S. supermarket chains, Kroger Co. and Albertsons Cos., are joining up in a $20 billion deal.
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REI closing all operations on Black Friday
October 11, 2022
Outdoor clothing and accessories retailer REI is completely shuttering operations on Black Friday this year, not just its stores.
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Retailers optimistic despite challenges in holiday season
October 11, 2022
Retailers are generally optimistic about the upcoming holiday season and there will likely be a ramp up in promotion despite challenges such as inventory…
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Amazon Prime Early Access Sale may set new records
October 7, 2022
Amazon's second Prime Day event this year, the Prime Early Access Sale taking place three months after Prime Day in July, could set new records when it comes…
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Dick’s Sporting Goods kicks off holiday hiring
October 5, 2022
Dick's Sporting Goods plans to hire nearly 9,000 seasonal employees for the holiday season.
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Why retailers need to get personal with conversational commerce
by Laura Apel — Senior Vice President Marketing, Mitto
An omnichannel marketing strategy is key to a marketing campaign’s success. Here are a few tips retailers can leverage when laying out their strategies.
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Rite Aid reports $5M in losses in recent quarter
October 3, 2022
Shoplifting cost Rite Aid $5 million in its most recent quarter, with its New York stores taking the hardest hit.
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Shoppers hungry for discounts, digital shopping
September 29, 2022
The COVID-19 pandemic has altered consumer shopping in two major ways: Consumers have a greater love for digital commerce and they're on the hunt for discounts.
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