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Marketing News & Media

Activewear brand launches New York City flagship

December 9, 2022

Southern-California-inspired activewear brand Vuori has opened its first New York City flagship, in the SoHo area at 106 Spring Street.

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Arizona mall home to library vending machine

December 9, 2022

Shoppers at The Mall at Sierra Vista in Sierra Vista, Arizona can now get library books from a glassfront vending machine provided by the Sierra Vista Library…

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Target revamps store format with community, sustainability in mind

December 8, 2022

Target is debuting larger-format stores that provide more space for same-day fulfillment services, a more open layout and localized elements.

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Social media top discovery channel for young consumers

December 8, 2022

When it comes to discovering international brands, young consumers, millennials and the Gen Z population, turn to social media.

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Consumers love personalization yet wary of data privacy

December 8, 2022

Consumers appreciate personalization when it comes to marketing but have concerns about data privacy.

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Family Dollar lowering prices

December 5, 2022

Just about a year after its parent company, Dollar Tree, hiked prices to $1.25 for items, Family Dollar aims to reduce prices to grab greater consumer…

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Nike launches Web3 digital experience

November 29, 2022

Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual…

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Gap jumps onto Amazon

November 28, 2022

Gap clothing and accessories are now selling on Amazon for customers in North America.

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If conversational commerce isn't a priority retailers may be saying goodbye to customers

by Savinay Berry — EVP Product and Engineering, SHIFT Communications

Conversational commerce matters as customers expect to reach retailers when and how they want.

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Optimizing personalized customer service to build loyalty beyond the holiday season

For retailers the holidays are the epitome of a love/hate relationship — the lines are long and customers can get impatient, but consumer spending is also at…

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Mastercard data predicts 15% retail sales growth on big sale day

November 21, 2022

Black Friday will be a bountiful sales day for retailers if a Mastercard SpendingPulse study projection hits the mark.

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3 ways collecting consumer data boosts customer experience

by Sai Koppala

Here are actionable steps retailers can take to encourage consumers to share data and then make good use of that data over the long term.

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Twitter isn’t just for the super young consumer

November 18, 2022

When it comes to Twitter activity, more than one in five U.S. consumers, 22.9%, are using the social media platform, according to statistics from Numerator.

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Target, TD Bank extend credit card partnership

November 10, 2022

Target is expanding its U.S. credit card partnership with TD Bank through 2030. The bank is the exclusive issuer of Target's co-branded and private label…

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Sustainability top consumer priority

November 10, 2022

More than three-quarters of consumers believe it's important for a brand to highlight eco-practice data online, and if it's missing, a majority will look…

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Amazon sweetens subscription offerings

November 8, 2022

Amazon is expanding its music and podcast universe to its Prime subscription members without requiring any additional cost.

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Victoria’s Secret acquiring AdoreMe to drive inclusivity

November 7, 2022

Luxury lingerie retailer Victoria's Secret is buying a rival, AdoreMe Inc., in a $400 million cash deal in order to expand beyond being viewed as a sexy wear…

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Amazon advertising expands options for grocery, CPG with omnichannel metrics

November 1, 2022

Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…

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How Millennials and Gen Z Are Changing the Future of Customer Service

Customer loyalty is changing: Brands need to keep up with and exceed customer expectations more than ever, especially for younger generations. The main…

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Target, Kohl’s, Best Buy not open on Thanksgiving Day

October 28, 2022

Target is the latest retailer to decide not to open stores on Thanksgiving Day.

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