Marketing News & Media
Amazon offers shoe buyers a virtual try-on experience
July 6, 2022
Buying shoes online is getting a bit easier, at least if the customer is shopping online at Amazon Fashion.
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Kroger, Volta team on charging stations
July 5, 2022
Supermarket chain The Kroger Co. is partnering with Volta Inc. to establish a mix of DC fast and Level 2 Volta charging stations to its grocery locations.
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Kohl’s not for sale after all, at least for now
July 5, 2022
Department store Kohl's has stepped off the sales block due to economics and the fact it still has enough money to keep operating.
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Social shoppers prefer checking out on brand sites
by Charles Nicholls — Founding Director and Chief Strategy Officer, SimplicityDX
Here are the five top issues giving consumers pause for thought before handing over hard-earned dollars to social networks.
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Petco piloting wellness center concept for pets, farm animals
July 5, 2022
Petco Health and Wellness Company Inc. is testing a concept aimed at the health and wellness need of pets and farm animals called Neighborhood Farm & Pet…
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Area 15 hits 1-year mark: An evolving experiential journey
While much has been written about the experiential journey, one needs to experience it first hand to grasp its significance.
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Prize winning socks from a vending machine
June 30, 2022
Koryo, Japan is proud of its socks. So much that prize winning socks are now available in eight public buildings, according to a report in The Mainichi.
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H&M shutters Shanghai store
June 29, 2022
Clothing and accessories retailer H&M has closed its flagship store in Shanghai, China due to decreased consumer demand as well as COVID-19 impacts and a…
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When it comes to building a retail community a marketplace could be the answer
by Brooke Camov — Chief Corporate and Strategy Officer,, Marketplacer
One option to Amazon's marketplace: Building your own to drive building brand engagement, enthusiasm and loyalty.
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Broadsign, Cartology teamup to upgrade Woolworth's retail media network
June 24, 2022
Cartology, a retail media business based in Australia, powered by Woolworths Group, and out-of-home ad tech producer Broadsign have partnered to enhance…
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Offset rising prices with a deep personal understanding of each customer
by John Nash — Chief Marketing and Strategy Officer, Redpoint Global
Consumers are still opening their wallets even when it comes to discretionary spending but they may need an extra push to respond to a brand's traditional…
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Gulf Oil taps Stuzo platform to power digital loyalty, payments
June 17, 2022
Gulf Oil is deploying the Stuzo Open Commerce Platform to boost one-to-one loyalty, contactless commerce and cross-channel member loyalty later this year.
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Sustainability matters even in the metaverse
June 15, 2022
Consumers want sustainability information when it comes to shopping but it's not often readily available which doesn't bode well given 67% of shoppers are more…
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Prada launches monthly NFT offering
June 14, 2022
High-end luxury retailer Prada is joining the NFT ranks offering a free NFT with purchase of an item from its Timecapsule initiative launched last December.
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Consumers embracing premium loyalty programs
June 13, 2022
Consumers are more likely than ever to join a premium loyalty program and willing to pay if the program guarantees discounts and offers relevant benefits.
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Home Depot, Adobe partner on personalization via customer data platform
June 10, 2022
The Home Depot is deploying the Adobe customer data platform to get a deeper view of customer journeys and to enhance the omnichannel experience.
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Starboard Cruise offers artisan shopping experience
June 9, 2022
Cruise line Azamara has installed a curated artisan shopping experience on its ship Azamara Onward with global retailer Starboard Cruise Services, an LVMH Moet…
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Amazon shuttering Kindle store in China
June 8, 2022
Amazon is closing its Kindle store in China and, as of July 2023, Kindle users in the country will not be able to buy books at the retailer's online book store.
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Lidl opening Long Island store this month
June 8, 2022
Supermarket Lidl plans to open a Long Island, New York location this month.
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5 strategies to optimize digital journeys for BOPIS customers
by Yaron Morgenstern — CEO, Glassbox
Five tips that can guide digital strategy, using BOPIS to boost customer experience, and build long-term customer loyalty.
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