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Marketing News & Media

Target, Apple expand product collaboration

October 27, 2022

Target is expanding its product collaboration with Apple in more than tripling Apple's products and accessories at its stores. Apple products can now be found…

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Making it 'rein' this holiday season with data-driven personalization

by Julio Lopez — Senior Director of Strategy, Retail Practice Lead, Movable Ink

Here are some strategies retailers can leverage to ensure a successful holiday season that don’t rely on slashing prices and promotions.

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Circle K teams with cannabis vendor for store sales

October 26, 2022

Convenience retailer Circle K is teaming up with marijuana company Green Thumb Industries to sell cannabis at Circle K stores in Florida in 2023.

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5 shopper experience essentials for Black Friday

by Peter Messana — CEO, Searchspring

Here is a checklist of five shopper experience essentials retailers need to win Black Friday.

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Live streaming sales strategy catching retailers, brands attention

October 21, 2022

Live streaming shopping, which is a big retail sales approach in China, is starting to take root among U.S. brands and retailers as not just a way to spur…

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TikTok mulling warehouses, broadening retail sales footprint

October 19, 2022

Social media platform TikTok, which has about 80 million U.S. users and sells products from TikTok creators and merchants, is looking to expand its warehouse…

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CX strategies to adapt to consumer changes in an economic downturn

One of the most important things retailers can do in times of economic downturn is to avoid a knee-jerk reaction that will cause customers to lose trust and…

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Kroger buying Albertsons for $20B

October 14, 2022

The two top U.S. supermarket chains, Kroger Co. and Albertsons Cos., are joining up in a $20 billion deal.

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REI closing all operations on Black Friday

October 11, 2022

Outdoor clothing and accessories retailer REI is completely shuttering operations on Black Friday this year, not just its stores.

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Retailers optimistic despite challenges in holiday season

October 11, 2022

Retailers are generally optimistic about the upcoming holiday season and there will likely be a ramp up in promotion despite challenges such as inventory…

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Amazon Prime Early Access Sale may set new records

October 7, 2022

Amazon's second Prime Day event this year, the Prime Early Access Sale taking place three months after Prime Day in July, could set new records when it comes…

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Dick’s Sporting Goods kicks off holiday hiring

October 5, 2022

Dick's Sporting Goods plans to hire nearly 9,000 seasonal employees for the holiday season.

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Why retailers need to get personal with conversational commerce

by Laura Apel — Senior Vice President Marketing, Mitto

An omnichannel marketing strategy is key to a marketing campaign’s success. Here are a few tips retailers can leverage when laying out their strategies.

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Rite Aid reports $5M in losses in recent quarter

October 3, 2022

Shoplifting cost Rite Aid $5 million in its most recent quarter, with its New York stores taking the hardest hit.

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Shoppers hungry for discounts, digital shopping

September 29, 2022

The COVID-19 pandemic has altered consumer shopping in two major ways: Consumers have a greater love for digital commerce and they're on the hunt for discounts.

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Don’t let inflation be the Grinch who steals Christmas

by Courtney Hilbert — Sr. Director, Analytics, Merkle

Here is a three-step plan that can help make a retailer's marketing strategy merry and bright.

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3 experts share predictions for 2022 holiday retail sales season

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

With so much economic turmoil, and shoppers flowing back into stores, the 2022 holiday sales season is likely not to be typical in any manner.

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Walmart launches immersive experiences

September 27, 2022

Walmart is launching two immersive experiences in the metaverse platform Roblox.

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Amazon 2nd Prime Day Oct. 11-12

September 26, 2022

Amazon will hold its second Prime Day sales extravaganza Oct. 11-12.

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Why retailers need a conversion rate optimization program

September 26, 2022

Retailers seeking to drive sales and boost customer loyalty need an effective conversion rate optimization program for both physical and online stores. It can…

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