Marketing News & Media
Don’t let inflation be the Grinch who steals Christmas
by Courtney Hilbert — Sr. Director, Analytics, Merkle
Here is a three-step plan that can help make a retailer's marketing strategy merry and bright.
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3 experts share predictions for 2022 holiday retail sales season
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
With so much economic turmoil, and shoppers flowing back into stores, the 2022 holiday sales season is likely not to be typical in any manner.
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Walmart launches immersive experiences
September 27, 2022
Walmart is launching two immersive experiences in the metaverse platform Roblox.
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Amazon 2nd Prime Day Oct. 11-12
September 26, 2022
Amazon will hold its second Prime Day sales extravaganza Oct. 11-12.
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Why retailers need a conversion rate optimization program
September 26, 2022
Retailers seeking to drive sales and boost customer loyalty need an effective conversion rate optimization program for both physical and online stores. It can…
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How To Turn Your Stores into Super Converting Stores For Holiday Season
Retailers work hard to understand what kind of store experience they're delivering for their valued shoppers. To be ready for the holiday shopping season…
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Christmas Tree Shops opens Florida store
September 15, 2022
Christmas Tree Shops has opened a store in Estero, Florida.
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Retailer Showcase expands Massachusetts footprint
September 13, 2022
Showcase, a retailer and product developer based in Canada, has expanded its footprint to Massachusetts with the launch of five stores.
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Black Friday: Taking advantage of high consumer engagement for future wins
by Michael D. Fisher — CEO, 3radical
Black Friday presents a critical opportunity for brands and retailers to expand their customer base. A key to success is turning Black Friday shoppers into…
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Why c-stores need to boost the loyalty factor
September 13, 2022
There's been a 47% increase in use among c-stores since fall 2021, with prepared food and groceries the most popular purchases.
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Target teams with FAO Schwarz on toy marketing strategy
September 12, 2022
All Target store toy departments will feature more than 120 toys from FAO Schwarz as part of a multi-year deal between the two retailers.
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Online eyewear retailer deploys ‘fast frame’ for speedy delivery
September 12, 2022
Online eyewear retailer Zenni is deploying "Fast Frame," a speedy delivery service that puts glasses in customers' hands in 24 hours or less.
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Free webinar offers insight on how to convert shoppers into buyers
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In a free one-hour webinar, on Sept. 20 at 2 p.m. EST, HeadCount CEO and founder Mark Ryski will detail why conversion rate optimization is a valuable approach…
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Coca-Cola engages with consumers via a guessing game
September 9, 2022
In launching a series of limited-time-only beverages the Coca-Cola Co. is taking a unique approach to luring customers to taste test and try the products…
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Walmart bumps up Sam's Club membership fees
September 7, 2022
Walmart is increasing its Sam's Club membership fees, for both tiers, come Oct. 17.
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Midwest grocer sees loyalty boost with Birdzi Visper 2.0 deployment
September 7, 2022
Coborn's, a Midwest grocer, is seeing an increase in customer loyalty after deploying Birdzi's Visper 2.0 solution that helps retailers and grocers create…
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Amazon home to Peloton equipment, apparel
September 1, 2022
Amazon and fitness equipment maker Peloton are partnering to sell Peloton products on the e-commerce giant's marketplace.
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Walmart mulling social media influencer platform, claims report
September 1, 2022
Walmart is considering creating a platform highlighting social media influences in a quest to sell third-party goods online.
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Turning retail shoppers into buyers via conversion rate optimization
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
HeadCount CEO and Founder Mark Ryski explains why conversion rate optimization is a valuable approach in the quest to turn shoppers into buyers. A free live…
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ChargePoint launching digital advertising network; EV stations emerge as advertising channel
August 31, 2022
ChargePoint Holdings Inc., the nation's largest operator of EV charging stations, has teamed with Ara Labs Inc., a digital display provider, and Destination…
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