Marketing News & Media
Consumers embracing digital interaction but customer experience needs improvement, reveals report
March 23, 2021
Seventy percent of North American consumers are stepping toward greater digital interaction with at least one brand and nearly 60% of consumers believe…
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How to effectively automate your promo support
by Durk Stelter — CEO, Swyft Labs, Inc.
Durk Stelter, chief revenue officer at Linc Global, explains why real-time promotion support is one of the most common customer inquiries and resolution…
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Dollar General on a brand expansion path
March 22, 2021
Dollar General intends to open more than 1,000 stores this year and expand its in-store brand, called Popshelf, which targets a higher-income customer base.
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Mobile push leads digital marketing as favorite strategy
March 19, 2021
When it comes to digital marketing there's been overall growth but mobile push notifications are the most widely adopted, with the number of pushes jumping by…
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Retailers must leverage data to survive this pandemic
by Jamie Kiser
Jamie Kiser, COO and CCO at Talend, explains why retailers, striving to ensure they're not missing out on future opportunities, must leverage one thing: data.
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Dick's Sporting Goods debuts 2nd in-house brand
March 17, 2021
Dick's Sporting Goods is launching a men's athletic apparel brand, called VRST, and is in the process of rolling it out to its 400-plus stores.
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Online grocer advances plans for Miami service
March 17, 2021
Those in Miami eager to use online grocer, Farmstead, are one step closer to achieving that goal as the grocer has opened the waitlist for its Miami service…
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How retail leaders can better create a seamless website experience
Jason Rosenbaum, COO of Crowd Favorite, offers up a series of questions retailers need to answer in the quest to provide consumers with the best customer…
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Here's the scoop on conversion rates
Randall Hartman, interactive director and founder of Groundwrk, explains why retailers should not get "conversion rate jealousy" when comparing industry…
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Five Star Food Service expands digital advertising to hundreds of micro markets
March 15, 2021
Five Star Food Service Inc.'s recently announced acquisition of an Owensboro, Kentucky-based franchise group will be expanding its digital advertising…
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State of digital trust: How the virtual economy is changing consumer behavior
Todd McKinnon, Okta CEO and co-founder, explains why retailers, now a year into the pandemic, need to expand and adapt practices to prioritize trust. To remain…
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Vitamin Shoppe expands into Vietnam market
March 15, 2021
The Vitamin Shoppe has opened its first retail location in Vietnam. The Hanoi location will offer the retailer's brands in vitamins, supplements and sport…
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Mobile spending surges bringing big changes for retailers in 2021
by Udayan Bose
Udayan Bose, founder and CEO at NetElixir, shares insight on the major shift in mobile engagement among consumers and what retail marketers need do to revamp…
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Self-pour beer and wine kiosk planned for Illinois mall
March 12, 2021
A Tapville Social store will serve wine and beer using self-pour dispensers in the Fox Valley Mall in Aurora, Illinois, later this month, as the city council…
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The race to agile retail marketing
Mirko Holzer, CEO of BrandMaker, examines the three key areas retailers need to consider in the race to agile retail marketing.
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Food retailer taps Birdzi for mobile rewards app effort
March 11, 2021
Harps Food Stores is launching a mobile rewards app aimed at building loyalty, personalization and digital engagement.
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Congress approves $1.9T stimulus bill
March 10, 2021
Congress on Wednesday approved President Biden's $1.9 trillion stimulus package by a vote of 220-211 to provide pandemic aid, one of the largest federal aid…
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Fashion retailer expanding nationwide
March 10, 2021
Charming Charlie, a women's apparel and fashion retailer, continues to expand and is opening a Houston location this month.
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Study: Many retailers were unprepared for 2020 holiday season
March 9, 2021
A good number, 17%, of U.S. and U.K. retailers, were not prepared for the holiday 2020 sales season and missed out on sales.
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How to boost sales with visual merchandising techniques
by Ray Ko
Ray Ko, senior e-commerce manager at ShopPOPDisplays, advises retailers seeking to design visual merchandising that successfully boosts sales to begin by…
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