Marketing News & Media
L Brands advances cost reduction strategy, moving forward on layoffs
July 30, 2020
L Brands, Inc., the parent company of Bath & Body Works, Victoria's Secret Beauty and Secret Lingerie as well as PINK, is moving forward on a substantial…
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Best Buy latest retailer to close on Thanksgiving Day
July 29, 2020
Electronics powerhouse Best Buy is latest retailer to decide to close on Thanksgiving Day.
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AR, AI gain ground in post-COVID retail marketing strategies
July 28, 2020
The COVID-19 pandemic is changing retail marketing strategies with more spend taking place on augmented reality, artificial intelligence and messaging in the…
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Target closing stores for Thanksgiving
July 28, 2020
Target stores will not be open this Thanksgiving due to the ongoing pandemic and the retailer's focus on making holiday shopping simple, safe and stress-free.
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Lowe's, HomeAdvisor team up to boost Pro job lead stream
July 28, 2020
Home improvement retailer Lowe's is partnering with HomeAdvisor to help drive leads to Lowe's Pros by offering its Pros loyalty program members a free annual…
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How leaders in e-commerce deliver exceptional customer experience
by Megan Higgins — VP and GM, eCommerce and Marketplaces, Avalara
Megan Higgins, VP and GM, e-commerce and marketplaces, Avalara, shares that when it comes to expectations, consumers will continue to raise the bar, creating a…
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Traditional vs. frictionless payments: Will customers trade security for convenience?
by Pat Shea — Editor, Networld Media
Since the start of the COVID-19 pandemic, many consumers, especially those who never shopped online before, turned to online payments out of necessity for…
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Online stationery retailer taps Kameleoon to boost visitor experience
July 23, 2020
Papier, an online stationery e-commerce store, is deploying Kameleoon technology to enhance the online customer experience and to be more nimble to react to…
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Men's Wearhouse shuttering stores, slashing workforce
July 22, 2020
Tailored Brands, which owns Men's Wearhouse, will cut 20% of its corporate workforce and is considering closing up to 500 of the 1,450 Men's Wearhouse…
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Walmart shuttering stores on Thanksgiving
July 22, 2020
It might just signal the end of what consumers view as the kick-off to Black Friday, and it might just be for one year, but Walmart won't be open Thanksgiving…
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Rethinking retail in the wake of Covid-19
by Sachin Dev Duggal — Founder, CEO, Builder.ai
Sachin Dev Duggal, co-founder and CEO of Builder.ai, shares his insight on the 'new' world of retail and offers up avenues retailers can take to get closer to…
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Amazon Prime Day may happen in October
July 21, 2020
The coronavirus pandemic is prompting Amazon to once again reschedule its annual Prime Day shopping event.
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Macy's execs get hefty bonuses
July 20, 2020
Macy's has handed out $9 million in executive and leadership bonuses, including $3.7 million in stock to its CEO, at the same time it's downsizing its…
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Instagram Shop launches as Facebook Pay plans rollout
July 17, 2020
Instagram Shop launched Thursday in the U.S., providing members of the social media platform a new destination to shop from a favorite brand name.
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Bill seeks to modify PPP loan forgiveness
July 17, 2020
A bill known as the Paycheck Protection Small Business Forgiveness Act has been introduced to the Senate to modify loan forgiveness under the Paycheck…
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How self-service helps a healing products retailer weather COVID-19
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
While the company was initially interested in self-service technology to improve customer convenience, the COVID-19 outbreak has demonstrated how important…
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5 ways retailers must evolve for a post-Covid world
by Amanda Glasgow — Creative Director, EMEA, Appnovation
Amanda Glasgow, creative director, EMEA, for Appnovation, explores how retailers can respond to the massive changes in consumer behaviour throughout the…
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User-generated content paves the way for new brand marketing campaigns
by Suzin Wold — SVP Marketing, Bazaarvoice
Suzin Wold, senior vice president of marketing at Bazaarvoice, shares insight on why using user generated content in a retailer's social and advertising…
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New York's Hamptons gets a luxury fashion pop-up
July 14, 2020
Iconic fashion brand Giorgio Armani has launched a pop-up experience in East Hampton, New York.
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New York & Co. parent files for bankruptcy
July 14, 2020
RTW Retailwinds Inc., parent company of New York & Co., is reportedly considering shuttering all its stores as part of a bankruptcy action initiated this…
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