Marketing News & Media
Former Amazon exec on the state of retail e-commerce
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
James Thomson knows Amazon, having spent years heading up Amazon Services, and understands the challenges smaller retailers are facing in the e-commerce…
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Visual search in 2020: Where it stands and where it's headed
by Jeff Hunt — CEO/Founder, Snap36
Jeff Hunt , founder and CEO of Snap36, offers up insight on why retailers need to start thinking about optimizing the retail site for visual search.
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Cruise company unveils reimagine shopping experience
February 25, 2020
Starboard Cruise Services is debuting a "reimagined shopping experience," onboard its Celebrity Silhouette, the cruise line's fourth shop being transformed as…
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Acquisition keeps Forever 21 in business
February 24, 2020
Fashion retailer Forever 21 will remain in business due to a joint $81 million dollar acquisition by Authentic Brands Group, Brookfield Property Partners and…
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Is customer experience enhanced by branding e-commerce shipping boxes?
by Pete Galbiati — Director of Marketing, Peachtree Packaging and Display
Pete Galbiati, director of marketing for Peachtree Packaging & Display, offers up insight on why it's time for retailers to consider how on-the-box branding…
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Unused gift cards hit $21B mark
February 20, 2020
Consumers aren't rushing out to use gift cards, often cited as the most wanted holiday item, which now total about $21 billion.
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JDA Software rebrands as Blue Yonder
February 19, 2020
After 35 years with the name JDA Software, and two years after acquiring AI and machine learning company Blue Yonder, the software company is rebranding as…
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Navigating the consumer journey in the digital age
by Scott Robinson — Director of Future Retail Product Line, Kodak Moments
Personalization shouldn't stop at the kiosk or the website. Retailers can enhance their promotions through marketing platforms that promote and influence…
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Macy's revamps loyalty program to make earning rewards easier
February 14, 2020
Macy's loyalty program, called Star Rewards, now lets customers earn on every purchase, no matter how they pay and rewards can be used to buy top brand items.
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Tiffany & Co, Flowerbx team up on pop up just in time for Valentine's Day
February 13, 2020
Shoppers at Tiffany's Flagship Next Door, in New York, can now shop for jewelry and flowers at a pop-up created with flower delivery service Flowerbx.
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Cruise company teams with Sephora to expand beauty offerings
February 13, 2020
Starboard Cruise Services is teaming up with beauty retailer Sephora to launch the Sephora Collection on select ships.
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How physical retail provides opportunities for consumer outreach
by Marci Weisler — Chief Commercial Officer, Vengo
Marci Weisler, chief commercial officer, Vengo, takes a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds…
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Podcast: Driving sales when store traffic is down
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take…
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Microsoft Store taps R.R.Donnelley & Sons to boost in-store marketing strategy with digital signage
February 10, 2020
Microsoft Store is partnering with R.R. Donnelly & Sons Company, a multichannel marketing and business communications provider, for creative and print…
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Luxury brands: Why it's time to get more intimate
by Katharine Biggs — Content and Marketing Manager, parcelLab
Katharine Biggs, content and marketing manager at parcelLab, looks at how going direct-to-consumer and better managing post-purchase communications can help…
read nowOrganic gardener retailer sprouting up in Walmart, top retail outlets
February 7, 2020
Back to the Roots, an organic gardening retailer, is finding a home this year in 2,300 Walmarts nationwide. It's also taking root in Lowe's, Target, Costco and…
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How retailers can find bliss this Valentine's Day
by Arielle Steinhaus — Strategist, FITCH
Arielle Steinhaus, strategist at FITCH, offers up tips on how retailers and brands can make Valentine's Day gifting invaluable to shoppers looking to spread…
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Macy's shuttering stores, cutting corporate roles in restructuring plan
February 6, 2020
In an effort to stem losses and reverse slumping sales, Macy's will close 125 stores in the next few years and reduce corporate jobs by 2,000.
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Sephora aims to expand outside of the mall environment
February 6, 2020
Typically, Sephora shoppers find themselves hitting the local mall to shop at the makeup brand.
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AREA15 CEO talks experiential retail and the need to be cool and creative
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
AREA15 CEO Winston Fisher is passionate about retail development and delivering immersive experential experiences. He shares his insight on why content is king…
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