5 tips for designing a CSAT survey that delivers results

Phil Doriot, vice president of analytics and Insights at Market Force Information, explains that while every CSAT survey is different and each retailer has its…

Macy's taps tech for digital scent bars

July 31, 2019

Macy's is aiming to change how it sells fragrance and enhance the customer experience at the same time.

5 tactics for boosting customer response rates

Leonie Brown, a senior XM scientist at Qualtrics, shares five tactics for ensuring high quality feedback data as today's successful retailers are those who…

Costco goes digital with membership card

July 30, 2019

Lost your Costco membership card? Well, just turn on that smartphone as the wholesale retailer is now providing members with a digital option via the Costco…

How and why marketers are embracing the pop-up concept

Luciana Moran, SVP, brand, digital and BU marketing at Dun & Bradstreet, explains how the pop-up retail experience can be a creative way to breathe new life…

FetchRev debuts additional language support, signs multi-year licensing deal

July 24, 2019

Automated marketing platform, FetchRev, is expanding its global footprint beyond North America with new language support, privacy capabilities and…

4 steps for taking control of the retail coupon experience

David Moran, co-founder of Eversight, explains that while coupons aren't new for the retail segment a lot has changed from how they are issued to how they are…

A strategy to take a retail business across borders

Storefront CMO Stephanie Kidder explains that while doing business in a new country can come with a daunting list of questions, costs and unfamiliar…

Back-to-school spend will be big on gadgets

July 19, 2019

Back-to-school spending is predicted to hit $27.8 billion this year, with electronic devices and gadgets top of mind for consumers, according to Deloitte's…

Getting to the data that matters can boost the customer experience

by Auria Moore — Director of Solution Strategy, Stibo Systems

Auria Moore, director of solution strategy for customer master data management at Stibo Systems, offers up insight on how retailers can best organize and…

Amazon Prime Day sets records once again

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Amazon's annual two-day sales event, Prime Day, not only proved lucrative for the omnichannel giant but for niche and small retailers as well.

Why giving up control can give brands more influence

Jami Dewolf, chief marketing officer, Alliance Data's card services business, explains why it's a smart move to hand some control of email content and cadence…

Aldi clearly not intimidated by Walmart

July 17, 2019

Grocer, Aldi, has opened a location less than a mile from Walmart headquarters in Bentonville, Arkansas as part of its national expansion to have 2,500 stores…

Trends in brand marketing: Insights from SXSW 2019

Sonya Klinger, marketing manager at IDL, shares insight about trends and technology highlighted at this year's SXSW event.

Personal is a big want for consumers, reveals data

July 12, 2019

A majority, 78%, of consumers are more likely to shop at retailers and brands providing a personalized experience, and 73% of online shoppers are likely to…

Amazon reportedly focused on drones for home safety service

July 11, 2019

Amazon is reportedly working on a home security service that involves drone technology. It has won patent approval on "home surveillance" drones, according to…

Stein Mart taps Oracle Cloud for merchandise planning

July 10, 2019

National specialty retailer, Stein Mart, is using Oracle technology to get a holistic view of inventory and a more streamlined merchandise planning…

5 ways grocers can deliver a positive, omnichannel customer experience

Kerry Liu, CEO and co-founder of Rubikloud, shares five strategies to help grocers, offering online shopping and delivery, improve their supply chain.

Live webinar: Making retail personalization a reality

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A one-hour live webinar event, on Tuesday, July 23, will provide retailers and brands with expert insight on how retail personalization must blend marketing…

The problem of personalization in retail marketing

Kristin Hambelton, CMO, Marketing Evolution, discusses the disconnect between what retailers believe is happening with retail customer marketing and what's…