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Marketing News & Media

How physical retail provides opportunities for consumer outreach

by Marci Weisler — Chief Commercial Officer, Vengo

Marci Weisler, chief commercial officer, Vengo, takes a look at how the customer journey has changed, the role retail plays in the journey and what 2020 holds…

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Podcast: Driving sales when store traffic is down

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take…

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Microsoft Store taps R.R.Donnelley & Sons to boost in-store marketing strategy with digital signage

February 10, 2020

Microsoft Store is partnering with R.R. Donnelly & Sons Company, a multichannel marketing and business communications provider, for creative and print…

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Luxury brands: Why it's time to get more intimate

by Katharine Biggs — Content and Marketing Manager, parcelLab

Katharine Biggs, content and marketing manager at parcelLab, looks at how going direct-to-consumer and better managing post-purchase communications can help…

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Organic gardener retailer sprouting up in Walmart, top retail outlets

February 7, 2020

Back to the Roots, an organic gardening retailer, is finding a home this year in 2,300 Walmarts nationwide. It's also taking root in Lowe's, Target, Costco and…

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How retailers can find bliss this Valentine's Day

by Arielle Steinhaus — Strategist, FITCH

Arielle Steinhaus, strategist at FITCH, offers up tips on how retailers and brands can make Valentine's Day gifting invaluable to shoppers looking to spread…

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Macy's shuttering stores, cutting corporate roles in restructuring plan

February 6, 2020

In an effort to stem losses and reverse slumping sales, Macy's will close 125 stores in the next few years and reduce corporate jobs by 2,000.

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Sephora aims to expand outside of the mall environment

February 6, 2020

Typically, Sephora shoppers find themselves hitting the local mall to shop at the makeup brand.

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AREA15 CEO talks experiential retail and the need to be cool and creative

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

AREA15 CEO Winston Fisher is passionate about retail development and delivering immersive experential experiences. He shares his insight on why content is king…

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Foot Locker revamping loyalty program

February 3, 2020

Foot Locker is refreshing its loyalty program with a platform boasting many more perks for customers.

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Snap Kitchen debuts free shipping, Whole Foods Market launch

January 31, 2020

Snap Kitchen is launching free ground shipping across 38 states and debuting its chef-prepared meals in dozens of Whole Foods Market stores across Louisiana…

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How to provide an exceptional customer experience in the digital environment

by Krystal Taing — Sr. Product Specialist, Rio SEO

Krystal Taing, listings management product specialist at Rio SEO, shares insight on how havig the right tools and technologies can help retailers deliver…

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70% of your customers visit once and never return—here’s how to win them back

It’s been said time and time again—turning a first time visitor into a loyal customer is the ultimate win for any business.

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Use foot traffic to boost post-holiday sales

Once the ball drops on New Year’s Eve, so do sales numbers. If you think about post-holiday as an event like pre-holiday, you can lay a foundation that will…

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Customization or co-creation? There's a difference

by Daniel Edmundson — Strategy Director, Gretel

Daniel Edmundson, strategy director at Gretel, writes that the role of consumers in the retail process is quickly shifting and we've have now come to a moment…

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Retail spend is up and millennials are to thank

January 24, 2020

Retail spending is up, according to a TD Bank report, and millennials are the consumer generation leading the charge.

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A look at brick-and-mortar retailers growth and where customer experience fits in

by Stephan Schambach — Founder & CEO, NewStore

Stephan Schambach, founder and CEO, NewStore, shares insight on retailers growth and explains why brands can't simply replicate what stores have been about in…

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Why harmonic retail succeeds where omnichannel fails

by DeAnn Campbell — Director of Retail Strategy and Development, Harbor Retail

DeAnn Campbell, who heads up retail strategy and research at Harbor Retail, shares insight on the new retail model and how retailers can deliver a customer…

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Microsoft CEO: Tech intensity will rule retail

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Retailers that have been able to use their data successfully are creating new opportunities for not only customers, but for brands and suppliers, Microsoft CEO…

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Experiential retail: How can screens improve the in-store experience?

by Alex Moulton

Alex Moulton, chief creative officer, Trollbäck+Company, explains why successful screen content is not about optimizing for transactions, but about delighting…

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