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Marketing News & Media

Consumers expect personalization, reveals report

April 8, 2019

More than half, 63 percent, of consumers expect personalization as a standard of service and believe they are recognized as an individual when sent special…

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How retailers can take advantage of an economic slowdown

by Tom Schoen — President, BTM Global

BTM Global CEO Tom Schoen explains why an economic slowdown isn't always a bad thing. In fact it offers time to look at solutions or changes that make your…

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Carnival Cruise launches artsy, crafty guest experience

April 4, 2019

Those who may tire of scenic views on Carnival Cruise Line excursions now have another experience to try as the cruise operator is partnering with arts and…

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Footwear retailer expands nail salon strategy across five locations

April 3, 2019

North American footwear designer and retailer DSW is expanding its partnership with W Nail Bar to develop nail salons to five retail locations in Texas…

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How Orvis transformed beyond fishing equipment to an outdoor adventure brand

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Under the leadership of its director of user experience, Orvis revamped its creative and marketing teams, clarified brand identity and strengthened operations.

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Best Buy CEO talks melding digital with physical for a winning retail strategy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Rather than falling victim to economic winds, Best Buy harnessed its resources and created a turnaround strategy that included matching Amazon on price and…

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Sally Beauty debuts mobile-first site, adds Apple Pay, Instagram shopping

March 29, 2019

Sally Beauty Holdings Inc. has launched a redesigned mobile-first website, added Apple Pay as a payment option and built a mobile app in its effort to…

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McDonald's aims to drive more personal customer experience with tech acquisition

March 28, 2019

Expect many more drive-thru menu suggestions at McDonald's after it buys the tech-based personalization company, Dynamic Yield. McDonald's aims to use the…

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Wellness water brand tapping AR mirrors for in-store demos, customer engagement

March 26, 2019

In a quest to better understand the customer, Flow Alkaline Spring Water will deploy augmented reality mirrors, using Memomi technology, in the grocery…

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Why Instagram Checkout may be the forerunner of the one-stop retail experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The in-app shopping channel launched by the photo and video-sharing social networking service, owned by Facebook, may signify what's to come next in online…

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Retailers: We're behind on off-site consumer engagement

March 22, 2019

More than half, 62 percent, of retailers acknowledge they need to boost improvement when it comes to consumer engagement data monitoring away from online…

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How do your customers know you really, really care?

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell shares three examples of what caring looks like up close and personal.

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Should online retailers blacklist shoppers who return too much?

Derek O’Carroll, CEO, Brightpearl, shares insight on what retailers can do when it comes to 'serial returners' — consumers that deliberately buy more items…

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Instagram launches its own retail shopping channel

March 19, 2019

Instagram has launched a shopping service, called Checkout on Instagram, that lets shoppers buy, track and manage purchases directly within the social media…

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Farmstead expanding refill/save program

March 12, 2019

In response to customer response, online grocer Farmstead is expanding its refill and save program by adding hundreds of items.

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Gift cards spurring more spend in UK

March 12, 2019

A First Data study reveals gift card use in the U.K. is prompting 74 percent of consumers to spend more than the card value (an average of $54) and that…

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Top February reads: Walmart, psychology, visual analytics draw readers interest

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

February is the shortest month of the year, so it’s understandable if readers didn’t catch all the insight posted on Retail Customer Experience. To help you…

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Amazon shuttering pop-ups come April

March 7, 2019

Amazon is planning to close all its 87 pop-up locations starting in April.

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Papa Gino's, D'Angelo Grilled Sandwiches tap Recurrency to boost guest connection

March 5, 2019

Papa Gino's and D'Angelo Grilled Sandwiches are using Mobivity Holdings Corp.'s personalization suite, Recurrency, to improve guest connections.

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Consumers loyal for life once they trust, claims study

February 28, 2019

Consumers are committed and loyal for life if they find a brand they trust.

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