Lowe's, Crate and Barrel talk digital and in-store marketing and finding the perfect balance

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Achieving the right mix of digital and in-store marketing is a major focus for home goods retailers. Leaders from Crate and Barrel and Lowe's share insights on…

Why Amazon is adding 'inc' to domain name

May 7, 2019

Inc domains are launching Tuesday for general availability and that means any business and individual around the world may have access to a domain ending that…

Why pop-ups may be the retail environment of the future

Melissa Kaan, CS Hudson client development manager, explains why a new approach to face-to-face retail is gaining traction which offers an alternative means…

Knowing the difference between must-have CX technologies and what can wait

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Forrester VP and Principal Analyst Brendan Witcher shared insight on what retailers need to be doing when it comes to customer experience technology and what…

Target debuts 'clean' private brand

May 3, 2019

Target's latest brand, Everspring, is a household cleaning product portfolio that is clean and natural when it comes to ingredients.

E-commerce retailers share benefits, challenges of data driven social media marketing

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

E-commerce retailers share insights on how they are tracking the performance of different sales channels and the challenges encountered. One big point is the…

4 visual merchandising tips for boosting sales, driving growth

Marla Bracco, content marketing manager for shopPOPdisplays, explains how visual merchandising allows retailers to set themselves apart from their online…

Chase offers digital gift card transfers to checking customers

April 25, 2019

Chase checking account holders can now send digital gift cards for more than 60 top retailers through the Chase.com website or Chase Mobile app.

How Kohl's architected its personalization initiative

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Tom Gores, senior manager of digital testing and optimization at Kohl's, shares insight on how the retailer restructured its teams to improve its…

Simon Property Group pilots online shopping platform

April 23, 2019

Simon Property Group is piloting Shop Premium Outlets, an online shopping destination, in an effort to drive traffic to its outlet stores.

How to create deeper customer connections by going 'direct to user'

Kirsty Cole, head of growth, Anthem Benelux, explores the opportunities of introducing a brand to an effective direct-to-user model.

Target talks digital signage, using Big Data to deliver a personalized experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

How do you deliver dynamic digital signage, based on Big Data, without making customers feel uncomfortable? Target, along with industry experts, offers insight…

Share A Coke: How a personalized promotion became an e-commerce platform

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

A single product promotion — Share A Coke — became a multi-product e-commerce campaign driving millions of sales.

Rite Aid leader shares insight on its successful e-commerce strategy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Rite Aid's digital marketing and commerce chief shares a comprehensive checklist for brick-and-mortar retailers introducing e-commerce.

Punchh debuts Wi-Fi marketing platform to help brick-and-mortar retailers reach customers

April 15, 2019

Punchh, a digital marketing solutions company, has launched Punchh WiFi Marketing to help brick-and-mortar retailers identify potential new customers and…

Mobivity debuts consumer frequency technology for retailers

April 15, 2019

Mobivity Holdings Corp, which offers the customer personalization platform Recurrency, is debuting an innovative frequency technology that will let retailers…

An inside view to Toyota's unified enterprise customer experience

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Toyota teamed with database marketing provider Acxiom to build an enterprise data marketing solution that makes use of both online and offline data to gain…

5 ways to personalize physical customer interactions

Chad Wagner, CEO of Peachtree Packaging, writes that the more advanced personalization becomes in the digital world, the more brand managers will be driven to…

Neiman Marcus connects stylists, customers via Instagram

April 10, 2019

Neiman Marcus is tapping Salesfloor's SocialShop feature that allows sales associates to share Instagram posts with customers, and then lets customers purchase…

Are social networks primed to be the next omnichannel frontier? Yes, no, maybe

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The advent of social networks as e-commerce channels presents challenges for brands and retailers and yes, even for Amazon.